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The Semiosis of sexist commercials and the public discourse (the contest The Sexist Little Pig
Christovová, Tereza ; Šoltys, Otakar (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor thesis "The Semiosis of sexist commercials and the public discourse (the contest The Sexist Little Pig)" deals with the contemporary form of Czech sexist advertisements and reactions that such advertisements generate. The majority of sexist advertisements work, to the objection of various feminist movements, with simplified and distorted images of women. Their critisism is mostly aimed at those advertisements that depict women in a stereotyped way. According to them, those advertisements may cause or evoke a sense of shame or humiliation, insult human dignity or even provoke violence against women. The independent socio-ecological movement NESEHNUTÍ is one of those who grapple with sexist advertising and the problems associated with it. It has already organized two rounds of the annual competition "The Sexist Little Pig" for the most sexist advertising in the Czech Republic. This thesis aims to explore selected advertisements that have been submitted to the competition by the Czech public and detects concrete sexist distortions in them that exploit both women and men. The thesis is divided into two parts. The first part deals with theoretical resources, such as theories of gender, sexism and stereotyping, as well as with the regulation of advertising in the Czech Republic. The second...
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Presentation of the Czech Presidency in the daily Le Monde
Mužíková, Michaela ; Jungová, Eliška (advisor) ; Klabíková Rábová, Tereza (referee)
Bachelor thesis "Presentation of the Czech presidency in the daily Le Monde" focuses on the analysis of the media picture of the Czech Republic and its representatives on the events taking place during the first part of year 2009. The qualitative and quantitative analysis of the media content was used for the treatment of data, have been categorized into four levels. The first level is concerned about the Czech euroskeptic picture, after the Czech presidency is represented by its agenda and of course by domestic political situation in the Czech republic, too. The last level of this study focuses on the evaluation by the daily Le Monde and on the next presidency which started at that moment.
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Analysis of publicistic columns specifically focused on politically aimed commentary
Bejšáková, Sandra ; Kraus, Jiří (advisor) ; Klabíková Rábová, Tereza (referee)
Diploma thesis, Analysis of publicistic columns specifically focused on politically aimed commentary, treats of attitude of authors of publicistic columns about political parties or eventually to politicians. The aim of this work is to describe the ways and means of expressing authors use to formulate their position, focusing on these within Pravo's and Mladá fronta DNES's print-outs from January 2010 to June 2010 so mainly in months before the elections. The first part presents modern development of approach to language and text. That should elucidate how the pragmatic way of language examination has begun. In the practical part I applied the approach to language and text, as listed above, and I applied the pragmatic analysis. Qualitative analysis of publicistic columns examines inclination of authors to left-wing or right-wing parties, mostly to ODS or ČSSD. It is possible to deduce what authors criticize within the frame of the whole political situation. This work also examines, what means authors of publicistic articles use to profess affection or aversion to particular politician or political party. This diploma thesis forms compendium of publicistic texts in chosen journals and characterizes the conception which reflects their relation to politics.
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Kinguistic analyse of headlines in daily papers Hospodářské noviny and Blesk
Gajdušková, Tereza ; Kraus, Jiří (advisor) ; Klabíková Rábová, Tereza (referee)
The diploma thesis "The linguistic analysis of headlines in daily papers Hospodářské noviny and Blesk" deals with the analysis of headlines in articles that include the commentary genre, specifically in Hospodářské noviny and Blesk. In this work, there is analyzed the form of headlines, how they are set up, and how they relate to the content of the message. The thesis consists of theoretical and analytical parts. The theoretical parts describe the analyzed material, the method of linguistic analysis is described there and also the characteristic of headlines. It is followed by analysis which is divided into two parts. In the first part, there is observed the difference of using the types of sentences and also the kinds of modality in the headlines of observed daily papers and the second part of analysis studies the general headlines and the occurrence of metaphorical expression. It analyses occurring cases of metaphor, metonymy, personification and paraphrase and compares, if there are some differences between the daily papers in observing phenomena. The premise is that the type of tabloid newspaper has a higher proportion of headlines including the metaphorical expression. There are analyzed also 10 year-old headlines of these daily papers, for the comparison, if the daily papers differ only among...
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Reporting of global crisis events in Czech print media based on example of Swine Flu
Černá, Lucie ; Kraus, Jiří (advisor) ; Klabíková Rábová, Tereza (referee)
This Diploma thesis deals with some aspects of four chosen Czech daily newspapers referring about the outbreak and early development of events connected with one of the latest significant global crisis - the swine flu, which had broken out in 2009. The theoretical part of the thesis deals with some characteristics of crisis and basic concepts, which might be associated with their media coverage. In the practical part, it deals with the way, how the Czech dailies covered first two weeks of spreading of the disease. At the beginning, the thesis introduces a quantitative profile of the analyzed sample and shows both physical and verbal range of it. The second part is focused on the main topics, which were chosen by all daily newspapers to refer about the swine flu. Those, which did not make it to the main thematic line presented before, are also shortly mentioned in the chapter. In the third part, the thesis follows the main motives appearing in the images that accompanied the news with the chosen topic and also discovers how the disease was "objectified". Finally, language analysis discovering some specific subjective language characteristics referring to a potential personal opinion included by individual authors, or the way how the authors dealt with the coverage of the potential future development...
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Creating the star in the media
Rábová, Tereza ; Holanová, Radka (referee) ; Janovec, Ladislav (advisor)
Práce se zabývá tématem ustavování hvězd v médiích a ikonizace a adorace populárních osobností různých oblastí lidské činnosti. Zasazuje ho do širšího společenského a kulturního kontextu, zároveň hledá příčiny pozorovaného chování v principech platných pro dnešní dobu, kterou také stručně charakterizuje. Stanovuje okruh důvodů (mezi něž patří podněty psychologické, společenské, ale i biologické), z kterých jsou publika hvězdnými osobnostmi přitahována a podporují jejich vznik, popř. ovlivňují jejich další vývoj. Dále se věnuje obecným charakteristikám populárních osobností, profesi "hvězdy", příslušným teoriím o celebritách, definuje různé způsoby přístupu elitním osobnostem ze strany masové veřejnosti. Popisuje přístup médií prezentaci hvězd. Následuje přehled možného dělení jednotlivých typů hvězd (hlediska profesní, časová, místní atd.). Další část práce obsahuje pragmatickou analýzu mediálních produktů, věnujících se dané tematice, tedy rozbory prostředků, jimiž média docilují požadovaného efektu vzniku populární hvězdy (zahrnuje mj. podstatu bulvárního tisku, práci novináře, typy tiskovin a pořadů, analýzu jazykových prostředků). Závěrečná část zkoumá a konstatuje souvislost oblasti hvězd s náboženskými motivy, a to jak z hlediska lingvistického, tak z pozic chování a jednání publik. Vyvozuje závěry...
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Persuasive techniques in lifestyle magazines and their effect on lifestyle-forming : content analysis of Spy magazine
Jeřábek, David ; Klabíková Rábová, Tereza (referee) ; Šoltys, Otakar (advisor)
Bachelor thesis "Persuasive techniques in lifestyle magazines and their effect on lifestyle-forming : content analysis of Spy magazines" generally deals with media effects on audiences. It introduces the historic development of perspectives on mass media and mass communication and the effects of media and their research. In particular it focuses on the effects of the so-called lifestyle media on the lifestyle and identity of mainly younger consumers of media products. It specifically evaluates the way in which such media present potentially harmful content. It describes typical persuasive techniques used by media in advertising, political campaigning and other types of content. It introduces main outlooks on the topics of lifestyle and identity from media and sociological perspectives. It describes the most significant methods of media content research, namely, qualitative and quantitative content analysis from the historic and methodological point of view. Using a combination of these two techniques it attempts to verify the research hypothesis predicting that media utilize persuasive techniques to present attitudes and opinions which are not immediately obvious and subsequently manipulate audiences into assuming particular patterns of behavior and thinking.
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Czech internet literary criticism
Kučera, Štěpán ; Klabíková Rábová, Tereza (referee) ; Kraus, Jiří (advisor)
This diploma thesis surveys Czech literary criticism on the internet and its relationship towards the printed literary criticism, or generally, the relationship between new and traditional media. I define what "Czech literary criticism on the internet" can mean and describe its situation in 2009. I created an imaginary central line going from the terminal of traditional media to the terminal of new media. I lined the websites from the ones tightly connected to the traditional terminal (e. g. web magazines) to the ones in the purely "net terminal" (e. g. discussion servers). I found important projects there that exist in the periphery of Czech literary life (as reflected by the traditional media). Then I asked members of the web projects to fill in a short questionnaire focused on the literary criticism on the internet and its relationship to the culture of traditional media. Also, I posed the same questions to Czech book publishers as representatives of the traditional culture. I found out that the publishers' relationship towards the new media critics is "slightly optimistic" but at the same time ambivalent and distrustful. On the other hand the survey among members of web projects revealed that for these people the internet publication is as valid as a publication in printed media but still they are aware...
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Creating the star in the media
Rábová, Tereza ; Janovec, Ladislav (advisor)
Práce se zabývá tématem ustavování hvězd v médiích a ikonizace a adorace populárních osobností různých oblastí lidské činnosti. Zasazuje ho do širšího společenského a kulturního kontextu, zároveň hledá příčiny pozorovaného chování v principech platných pro dnešní dobu, kterou také stručně charakterizuje. Stanovuje okruh důvodů (mezi něž patří podněty psychologické, společenské, ale i biologické), z kterých jsou publika hvězdnými osobnostmi přitahována a podporují jejich vznik, popř. ovlivňují jejich další vývoj. Dále se věnuje obecným charakteristikám populárních osobností, profesi "hvězdy", příslušným teoriím o celebritách, definuje různé způsoby přístupu elitním osobnostem ze strany masové veřejnosti. Popisuje přístup médií prezentaci hvězd. Následuje přehled možného dělení jednotlivých typů hvězd (hlediska profesní, časová, místní atd.). Další část práce obsahuje pragmatickou analýzu mediálních produktů, věnujících se dané tematice, tedy rozbory prostředků, jimiž média docilují požadovaného efektu vzniku populární hvězdy (zahrnuje mj. podstatu bulvárního tisku, práci novináře, typy tiskovin a pořadů, analýzu jazykových prostředků). Závěrečná část zkoumá a konstatuje souvislost oblasti hvězd s náboženskými motivy, a to jak z hlediska lingvistického, tak z pozic chování a jednání publik. Vyvozuje závěry...
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Methodology for calculating the economic impact of cultural organizations
Rábová, Tereza
The project Mapping the cultural and creative industries in the Czech Republic counts with tools for monitoring and evaluating the multiplier economic effects of cultural and artistic activities and use of cultural heritage in the Czech Republic. Currently available certified methodology for measuring the economic multiplier effects for large events (such as festivals) with a significant percentage of foreign visitors and clear links to tourism and cultural tourism. The methodology is based on cross-industry (input-output) analysis and CSO official statistics, based on the thesis that the economic impacts generated by any entity, including any cultural organization that pays for the delivery of services to their suppliers, their employees work etc.
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