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Blood, Tears and Laughter: Emotional Aspect of News Content
Pudlák, Štěpán ; Fulka, Josef (advisor) ; Šafaříková, Radana (referee)
The diploma thesis offers a concept of emotional paradigm of news. Characteristic features of contemporary news are emotional content, afectivity, and themes of violent and sexual nature. The phenomena are interpreted as a result of proliferation of emotional paradigm, i.e. a way of creating news which aims to arouse spectators. Emotional paradigm is manifested in a number of aspects - in the discourse, on a visual and auditive level or in a choice of news topics. An account of relevant psychological and neurobiological theories is also included. The thesis reviews possible implications of functioning of the paradigm. Hence, it offers an alternative interpretational frame from the media studies branch.
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The spin
Pudlák, Štěpán ; Trampota, Tomáš (advisor) ; Křeček, Jan (referee)
The topic of this thesis is spin doctoring. It understands terms "spin" and "spin doctoring" as deliberate manipulation with public opinion by means of communication. The thesis includes an account of relevant concepts as are public relations, propaganda or corporate spin. It describes academical approaches to this issue. The authors criticize especially a corruptive influence of spin doctoring on democratic society and manipulative nature of public relations, but they offer possibilities of counteraction against these practices as well. The thesis considers both historical and recent manifestations of spin doctoring. Many examples analyzed in this thesis concerns political environment of the Great Britain. Techniques and practices of spin doctoring such as "third party technique", "astroturfing" or "denigration campaings" are thoroughly explained. The perspective of semiotics and spin doctoring as manipulation with signs within social environment are concerned. The conflict between critics of spin doctoring and representatives of public relations is interpreted as discoursive discrepancy and both the antagonist discourses are analyzed. One chapter is devoted to spin doctoring within pharmaceutical industry. The practices and techniques of spin doctoring are interpreted in detail on this example....
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Semantic web in confrontation with Peirce's Semiotics
Řeháčková, Dana ; Pudlák, Štěpán (advisor) ; Švantner, Martin (referee)
The Semantic web was created for a purpose of conceptualization data available on the Internet. Through formalized representations, that are determined for data sharing and reusing, should have been its vision realized. Main aims of Semantic web are high exactness and relevance for searching question. The controversy and polysemy of the term "Semantic web" let us consider the question: "Where is the limit of involving semantic aspects provided on Semantic web?" Is it not only the amount of determinations of specific standards that are connected with data itself? The main aim of this thesis is the comparison of using terms on the Semantic web in semantic metadiscourse with traditional academic semiotics approaches appeared from pragmatic of Ch. S. Peirce, Ch. W. Morris and H. P. Grice. The thesis should help with mapping the problematic area that is connected with using terms like "meaning" and "understanding" and clarify the possibilities of the function of the Semantic web based on the semiotics conceptions.
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Polarization of the Czech Media Landscape after 2013: Discourse Analysis of New Media ProjectsPolarization of the Czech Media Landscape after 2013: Discourse Analysis of New Media Projects
Lebedová, Veronika ; Pudlák, Štěpán (advisor) ; Řehořová, Irena (referee)
The thesis deals with the polarization of Czech media landscape after 2013 as a discursive construct. Our topic is the emergence of new media projects, responding to the takeover of MAFRA by Andrej Babis. Three of these are being discussed: Echo24.cz, Reportér and Neovlivní.cz. The thesis aims to describe the discourse of the alternative media, its own representation in current situation. The subject is based on several concepts. First of them is the theory of social responsibility, which is a strong social value despite being quite questionable. Then, we discuss the trend of media ownership concentration and the development of Czech media after 1989, which has come to important changes, such as the change of the overall model of media ownership and the polarization of the media landscape itself. The first part of the thesis serves as a contextual background for the critical discourse analysis. The analysis verifies the hypothesis as follows: Alternative media is defined in opposition to the mainstream and uses the arguments based on the principles of the social responsibility theory to represent its own position, goals and interests. As a result, we found out, that the new projects construct an opposition us versus them as independence versus oligarchization. At the same time, the principles of...
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