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Visual communication of Tatra Kopřivnice during thirties of the twentieth century
Doležalová, Šárka ; Trampota, Tomáš (advisor) ; Pruša, Igor (referee)
This bachelor work is called The visual communication of Tatra Koprivnice Company during thirties of the twentieth century. Its aim is to describe visual communication of Tatra (a car maker) during thirties of the twentieth century. It starts with definition of communication and communication models. Then it mentions different motivations to communication and communication functions. Next part defines marketing and marketing communication. Other chapters deal with brand and its theory. The brief history of Tatra company is mentioned with emphasis on its economical progress and successes of Tatra cars in car competitions and various heuristic journeys made with Tatra cars. The last part is about background of the communication. The last part is the semiotic analysis of ten different visual materials from thirties. All of themare promotional ones. Powered by TCPDF (www.tcpdf.org)
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The role of the brand Renault in the communication of the company Renault since 1999
Dubois, Julien ; Kopecký, Ladislav (advisor) ; Pruša, Igor (referee)
This final bachelor's state exam project is focusing on brand identity of the car manufacturer Renault. It analyses and explains different steps when acquiring the new identity and the new image of the brand Renault since 1999. Tt demonstrates also some other examples of acquiring new brand identity of Renault suggested by car industry experts. The conclusion contains the SWOT analysis of the brand Renault and the outline of the future development of the car industry in connection with brand management. Powered by TCPDF (www.tcpdf.org)
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The role of the brand Renault in the communication of the company Renault since 1999
Dubois, Julien ; Kopecký, Ladislav (advisor) ; Pruša, Igor (referee)
This final bachelor's state exam project is focusing on brand identity of the car manufacturer Renault. It analyses and explains different steps when acquiring the new identity and the new image of the brand Renault since 1999. Tt demonstrates also some other examples of acquiring new brand identity of Renault suggested by car industry experts. The conclusion contains the SWOT analysis of the brand Renault and the outline of the future development of the car industry in connection with brand management. Powered by TCPDF (www.tcpdf.org)
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Visual communication of Tatra Kopřivnice during thirties of the twentieth century
Doležalová, Šárka ; Trampota, Tomáš (advisor) ; Pruša, Igor (referee)
This bachelor work is called The visual communication of Tatra Koprivnice Company during thirties of the twentieth century. Its aim is to describe visual communication of Tatra (a car maker) during thirties of the twentieth century. It starts with definition of communication and communication models. Then it mentions different motivations to communication and communication functions. Next part defines marketing and marketing communication. Other chapters deal with brand and its theory. The brief history of Tatra company is mentioned with emphasis on its economical progress and successes of Tatra cars in car competitions and various heuristic journeys made with Tatra cars. The last part is about background of the communication. The last part is the semiotic analysis of ten different visual materials from thirties. All of themare promotional ones. Powered by TCPDF (www.tcpdf.org)
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Media and society in Japan : the character and transformation of media, communication and mediapolitical complex in a non-western society
Pruša, Igor ; Kraus, Jiří (advisor) ; Sýkora, Jan (referee) ; Rostinský, Joseph N. (referee)
The general aim of this thesis is to contribute to a deeper understanding of the Japanese media and communication in contemporary society. It also hopes to widen the integrated and internationalized framework for understanding the universal dynamism and complexity of media and their audiences in context of global technological and cultural transformation. Our research is mostly a cross-disciplinary integration of media & communication studies and Japanese philology. The starting point of this thesis is focused on the summary of theoretical knowledge about the "de-westernization of media studies" which presents an attempt to step out of the originally Anglo-American media communication paradigm, where mainly American theories and approaches have been widely used to explain global media processes and communication patterns. Informed by the de-westernized perspective, we focus on the case of Japanese society, its reception of texts within everyday cultural practices and media routines, since these serve as platforms where ideological features are embedded, reproduced and maintained. We also deal with specific cultural forms of constructing and understanding of Self, and Group in Japanese society, since these notions are again reflected in some patterns of Japanese interpersonal (verbal/nonverbal)...
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