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Proposal of Communication Mix for Tennis Club
Procházková, Nikola ; Zajícová, Ivana (referee) ; Kaňovská, Lucie (advisor)
The bachelor´s thesis is focused on the proposal of communication mix for the newly established tennis club based on the analytical part. Gross Tenis club Nová Ves is a club of which is the main purpose and the main activity to improve the performance of talented young tennis players and to promote sports education of young people. The work includes the theoretical, analytical and proposal part. The theoretical part summarizes the basic knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research among the potential clients of the pub. The proposal part introduces own proposals of the communication mix of the tennis club.
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Proposal of Company Communication Mix
Procházková, Nikola ; Štefulík, Bohuslav (referee) ; Kaňovská, Lucie (advisor)
The bachelor’s thesis is focused on the proposal of new communication mix in the company Annapurna s.r.o. based on the analytical part. This company is specialized on distribution of advertising printed materials and other advertising tools. The work includes the theoretical, analytical and proposal part. The theoretical part is concentrated on the general knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research. The proposal part introduces some suggestions for solutions.
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Proměna podporovaných tematických oblastí místních akčních skupin Zlínského kraje
Procházková, Nikola
This particular Bachelor thesis is dealing with the comparison of supporting areas of local action groups (LAGs) of Zlín district. In the first part we will find the litera-ture review which explains the basic terms, such as rural development, and the coaction of actors of rural area. The monitored area is characterized in the relati-on to local action groups. The valorization of MAS activities is based on the analy-sis of supported projects within preferred bisector IV Program of rural develop-ment 2007 to 2013. In the program's season 2007 to 2013 were made 855 projects. From which MAS of Zlín district were mostly focusing on the area of civil facilities, services but least on the area of environment. Based on the detected strategic goals of program's season 2014 to 2020 came to comparison of these two seasons in the matter of thematic areas, which resulted in opposite results.
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Product placement v českých hudebních videoklipech
Procházková, Nikola
This thesis deals with product placement in Czech music videos. The aim of this thesis is to define the principle, position and application of product placement in Czech music videos and then submit recommendations and suggestions for effec-tive use of this form of promotion in practice. The thesis uses quantitative ques-tionnaire survey and qualitative methods of eye-tracking research and in-depth interviews.
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Singltrek jako střet vlastníka a uživatele - případová studie Singltrailu Moravský kras
Procházková, Nikola
This thesis deals with evaluation of perception of forest paths for cycling, known as singletrack, located in the village called Jedovnice. In the first part, the concepts of terms such as tourism, cycletourism and singletrack are explained. The application of marketing tools is examined on the example of the project Singletrail Moravian Karst. The thesis also describes the implementation and results of the individual marketing tools. The results were processed on the basis of a questionnaire survey among visitors of forest trails of Singletrail Moravian Karst for comparison also among students and employees of Mendel University in Brno.
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Integration of students with a different mother tongue into a Czech elementary school
Procházková, Nikola ; Lorenzová, Jitka (advisor) ; Kasíková, Hana (referee)
This diploma thesis deals with the integration of pupils with another mother tongue into the Czech elementary school. The thesis has a theoretical-empirical character. The theoretical part is based on professional literature and provides basic information on the number of foreigners in the Czech Republic, migration, categories of foreigners and legislation related to the stay of foreigners in the Czech Republic. It also deals with the term of a pupil with another mother tongue, as well as the legislation related to the education of these pupils in the Czech Republic. It describes in detail how to integrate a pupil with another mother tongue into school. At the end of the theoretical part of the thesis are described barriers that prevent inclusion of pupils and activities that would facilitate integration. The aim of the empirical part of the thesis is to find out how the integration of pupils with a different mother tongue into the Czech elementary school from the point of view of pedagogues and teachers assistants is taking place. The research survey is of good quality. Data are obtained through semi-structured interviews with 4 teachers and 4 teacher assistants. Among the main findings of the research is that a key factor in integrating the pupil is his family, which can help with inclusion and...
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Proposal of Communication Mix for Tennis Club
Procházková, Nikola ; Zajícová, Ivana (referee) ; Kaňovská, Lucie (advisor)
The bachelor´s thesis is focused on the proposal of communication mix for the newly established tennis club based on the analytical part. Gross Tenis club Nová Ves is a club of which is the main purpose and the main activity to improve the performance of talented young tennis players and to promote sports education of young people. The work includes the theoretical, analytical and proposal part. The theoretical part summarizes the basic knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research among the potential clients of the pub. The proposal part introduces own proposals of the communication mix of the tennis club.
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The intake of food organic acids and the influence on hard dental tissues
Procházková, Nikola ; Krugová, Alena (advisor) ; Zavřel, Viktor (referee)
This bachelor thesis deals with the influence of organic acids on hard dental tissue. The theoretical part is focused on the construction of tooth-enamel, dentin and cement and, of course, to individual organic acids. Furthermore, the disease-dental erosion caused by acids is theoretically described. The practical part consists of evaluated questionnaires. Questions in the questionnaire are formulated to respond to the goals I have set out. The questionnaire was in two forms. The first form was electrocnic and was placed on the Internet. 65 respondents answered this questionnaire. The second form was printed and was placed in the waiting room of the dental clinic in Černý most. The total number of respondents was 102. After evaluating the questionnaire survey, I identified the risk of erosion. The questionnaire survey should also reveal the subjective feeling of patients after ingestion of organic acids.
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