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Fluorescence spectroscopy in the research of aminoclays
Jančík Procházková, Anna ; Pekař, Miloslav (referee) ; Mravec, Filip (advisor)
Aminoclay belongs to a large group of organic modified materials based on clays. These materials could find many potential practical applications and, in particular, may be used as a matrix with the ability of the organisation and stabilisation of incorporated substances. The utilisation of aminoclay in the field of medical applications seems highly prospective, but there is the need to visualise the clay system and the processes within it. This essay deals with the issue of aminoclay visualisation by means of fluorescent spectroscopy. Through fluorescent spectroscopy, aminoclay was discovered to be autofluorescent. The autofluorescence of aminoclay is not usable in practical applications because of the low fluorescence intensity. This is the reason for the research into other possibilities for modifications of the internal structure of aminoclay by europium ions. These ions in chelated form are able to be fluorescent and modifications of the external structure are possible by electrostatic implementation of fluorescent dyes. Characterisation of the prepared complexes was provided by spectrofluorimetry and fluorescent microscopy for the purpose of evaluation of the practical application of aminoclay.
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The future tense in contemporary Italian
Procházková, Anna ; Špaček, Jiří (advisor) ; Štichauer, Pavel (referee)
This bachelor thesis, Futurum in present-day Italian, attempts to tender a summary overview of Italian future tense, respectively future perfect tense, including all of its uses. The attention isn't paid only to the traditional use of future tense, but is also concentrated on modal occurrences, especially with reference to Renzi's Grande grammatica italiana di consultazione II. A confrontation with Czech is incorporated in all cases. By virtue of this comparison is taken special notice of the difference in category of verbal aspect, which is from the standpoint of Czech future tense really fundamental. Apart from the characteristics of simple and composite future tense this thesis deals with alternatives, which are possible in Italian language and which can be used in place of future tense just in the meaning of future actions. Also here is apparent either similar or different attitude of Italian and Czech language. The gathered theoretical knowledge is illustrated with examples. On the basis of these examples is, on the one hand, corroborated the validity of Italian grammar rules, but on the other hand, it is absolutely obvious that these rules (in a similar way as the Czech ones) are often modified by actual usage.
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Mobile GIS in Mapping Land Use
Procházková, Anna ; Štych, Přemysl (advisor) ; Čábelka, Miroslav (referee)
The purpose of this project is to evaluate the possibility of using mobile GIS in mapping land use. Also included is a technical description of the equipment for field mapping (Juno SC and GeoExplorer 2008 GeoXH) and software for collection, editing and updating data in the field (ArcPad and TerraSync). The field research of the current state of land use was carried out as a part of this work. The positional accuracy and availability of the GPS signal were compared with concrete examples of mapped landscape objects. Key words: mobile GIS, GPS, mapping land use
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Stylistic analysis of the orations
Procházková, Anna ; Chejnová, Pavla (advisor) ; Janovec, Ladislav (referee)
RESUMÉ The gist of my bachelor thesis is to analyse five various orations. The thesis is divided into two parts, namely into theoretical and practical one. The first one defines the objective and subjective stylistic factors. The practical part deals with the analysis based on the acquired knowledge from the first part. In the end of my bachelor thesis I try to treat of similar and dissimilar characteristics of the orations mentioned above.
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Interactions of aminoclays with natural polyelectrolytes
Jančík Procházková, Anna ; Mravec, Filip (referee) ; Pekař, Miloslav (advisor)
This thesis deals with the preparation of products of interactions of aminoclay with natural polyelectrolytes. Sodium hyaluronate was chosen as the natural polyelectrolyte. The concentration and volume ratio of solutions of aminoclay and natural polyelectrolyte which led to the formation of any type of product were studied. The resulting coagulates were characterized by microscopy, FTIR spectroscopy and rheology. Furthermore the possibility of interactions with fluorescent probes was studied.
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Contextual advertising Google AdWords
Procházková, Anna ; Kubálková, Markéta (advisor) ; Koubalíková, Jitka (referee)
The diploma thesis deals with contextual advertising with a view to Google AdWords. The aim of the thesis is to build a Google AdWords account for a non-profit organization TJ Sokol and to evaluate successfulness as well as potential of these form of advertising in non-profit organizations. In theoretical framework there is a definition of contextual advertising, briefly described its history, principle, advantages and disadvantages. Furthermore there are various contextual advertising systems in Czech Republic compared to each other. The thesis focuses in detail on Google AdWords system description from the initial account creation to its basic parts -- campaigns, ad groups, keywords, ads and conversions. This part also deals with the connection to web analytical service Google Analytics. The account creation for non-profit organization TJ Sokol is described in practical section of the thesis. The preparations which needed to be done, account development and account optimization are mentioned in this section as well. Final Google AdWords performance evaluation is generalized to small non-profit organizations and general recommendations for effective and successful ad campaigns are made based on this evaluation.
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The Internet as a tool of communication and business promotion
Procházková, Anna ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The paper deals with the Internet as a tool of business promotion and marketing communication. It contains a general definition of marketing communication, integrated communication and online communication. The paper partly deals with importance of the Internet, and its future as well. It provides an outline for the current use of the Internet as a medium for company's online presentation. The paper is in detail focusing on efficient design of websites, graphic and context advertising, advertising through social networks and online PR. The practical part includes the description of Internet utilization for marketing communication and promotion in the company Clever Decision. The aim of the paper is to assess the Internet as a medium which is nowadays becoming more and more favoured. The benefit of the paper is to make recommendations for the company, which should improve its online presentation and raise effectiveness of its marketing activities.
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Analysis of Care for Employees in an Energetic Group
Procházková, Anna ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
Goal of my bachelor's thesis is to analyse and evaluate employees' care system in an energetic group using SWOT analysis and suggest measures to improve system efficiency. As a result of extensive research of employees' services system, it was determined to be well arranged, fair and highly developed; however there is room for efficiency improvement of the system and/or extension of present employees' services. Despite of key services weak points, such as administration complexity and a lack of prime employee parking, this group is an ideal business unit with lots of future opportunities.
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