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Management produktové kategorie v maloobchodu
Pospíšilová, Lucie ; Koudelka, Jan (advisor) ; Tahal, Radek (referee)
The aim of the thesis is to describe the Czech retail industry and the practice used in the category management. The work compares and evaluates the current state of the ice-cream category management in different retail chains and recommends changes for the next ice-cream season for one of the retailers. The description of the retail industry and the introduction set the background for the thesis and the explanation of the continuous category management provides the framework for the analysis. The empirical part conducts the category planning step by step. The key parts are category assessment and category scorecard, which benchmark different stores in terms of assortment, display, price, and promo. Finally recommendations and conclusions are derived from the analysis to improve the category performance.
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Manufacturing process analysis of a specific product in the pharmaceutical industry
Pospíšilová, Lucie ; Martínez, Felipe (advisor) ; Hykš, Ondřej (referee)
Bachelor thesis utilizes lean tools to improve manufacturing process and suggest effective recommendations. The aim of this thesis is to use process mapping to identify possible wastes. The first part contains characterization of the pharmaceutical industry, market definition and classification of a company Zentiva Group a.s. The second part describes terms of lean manufacturing and analytic process tools used in the practical part. Process tools are applied to a manufacturing process of solid dosage forms mainly analgesic Ibalgin. Different kinds of process maps are used to show material and information flows and details of operations. In conclusion there are suggested improvements for some operations in the process, which were determined as weak spots according to the process maps.
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Posouzení zdravotního stavu vybraných smrkových porostů na revíru Lipina, Lesní správa Prostějov
Pospíšilová, Lucie
In the second half of the last century, a decline of secondary spruce stands emerged to an increased extent. This fact is connected with incorrect species composition of woody plants, low resistance, gradual temperature increase and rainfall decrease, increased occurrence of insects and fungal pathogens. This theses aims to objectify causes of spruce decline in the Forestry District in Prostějov, the forest Lipina, the forest stands Zadní hory, to evaluate the impact of abiotic and biotic stress factors, to outline passibilities of damage reduction and prolongation of spruce existence in unsuitable localities provided that spruce cover is transformed into mixed cover.
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Analýza systému vzdělávání zaměstnanců
Pospíšilová, Lucie ; Šikýř, Martin (advisor) ; Palíšková, Marcela (referee)
The aim of this bachelor thesis is to analyze the employee education system at the department of management of the European Social Fund at the Ministry of labour and social affairs, to compare the applied education system with the theoretical approaches of the systematic employee education and to propose measures to improve this system in the department. The work is divided into theoretical and practical part. The theoretical part defines the concept and the area of the employee education, includes the description of the process of the systematic employee education and characterizes methods of the employee education. The practical part introduces the Ministry of labour and social affairs as a central body of state administration and analyzes the employee education system at the department of management of the European Social Fund in order to compare this system with the concept of the systematic employee education and to suggest improvement of the existing system.
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Socioeconomic Analysis of a chosen Area
Pospíšilová, Lucie ; Luštický, Martin (advisor) ; Pucandlová, Miroslava (referee)
Bachelors thesis which deals with socioeconomic analysis of Humpolec is divided into four main chapters. The first chapter that describes the basic terms of regional development and politics is followed by socioeconomic analysis of Humpolec. The analysis summarizes information from the field of population, social infrastructure and economic activity. Data for this chapter were gathered from Czech Statistical Office and official Humpolec website. Dynamic and comparative approaches were used for formulating these parts. A method of semantic differential is used in the section that follows, it reflects two different opinions on the theme. Obtained facts are supplemented by information from personal interview with town representative and are used for SWOT analysis. Completing SWOT analysis is the main objective of this thesis. Then the author selects a final strategy based on SWOT analysis. In the conclusion there is a personal evaluation and a summary of current situation with the view to the future in Humpolec area.
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B2B marketing
Pospíšilová, Lucie ; Procházková, Markéta (advisor) ; Boučková, Jana (referee)
The main goal of this bachelor thesis is to apply theoretical knowledge in B2B marketing to the example of marketing processes in a particular company, to evaluate the current situation of its activities with regard to B2B principles and to suggest relevant recommendations. The theoretical part focuses on specific characteristics of B2B marketing, describes its differences from marketing on consumer markets, deals with buying behaviour of organizations and specifies particular features of marketing mix in B2B. In the practical part, summarized theoretical knowledge is related to the application of B2B marketing in Schwarzkopf Professional, the professional hair cosmetics division at Henkel.
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Nutritional Habits of the Pupils of the Selected Primary Schools in Třebíč
POSPÍŠILOVÁ, Lucie
The Diploma Thesis is focused on the nutritional habits of the pupils of the selected primary schools in Třebíč. The nutritional habits and correct diet in children is very important and can be influenced easily. The children are influenced by the family, school, friends and environment they live in, also by the advertisements, especially on TV and the Internet. Correct diet is the one which provides the human organism with the regular and sufficient supply of energy and food. They play a significant role in the healthy growth and development of the organism. Therefore, they are instrumental to keep the condition in the whole life. The diet should be varied and regular. The theoretical part is aimed at delimitation of the characteristics of the school age, description of particular components of the food, importance of drinking routine and the risk of dehydration. Consequently, it describes suitable and unsuitable drinks for children, diet in children and teenagers and related keeping to the regular eating routine and suitability of certain food, principles of the correct diets and food pyramid. The theoretical part pays attention to the kinetic activities, overweight and obesity in children. The practical part brings the results of the research focused on the above issue. The Thesis was elaborated in a quantitative method {--} in the form of questionnaires. The questionnaires were handed round in four primary schools in Třebíč, namely to the eight-class pupils. The monitored set was made up of 208 respondents; 101 girls and 107 boys. In this part, 2 goals and 3 hypotheses were set. The first goal of the Diploma Thesis was to ascertain the diet habits in the second stage of the selected primary schools in Třebíč. The second goal was to record the Body Mass Index of the chosen group of pupils. Hypothesis 1: Eight-class pupils eat insufficient quantity of fruit and vegetables. Hypothesis 1: Eight-class pupils do not keep the drinking routine. Hypothesis 3: Pupils do not have breakfast. Both goals were fulfilled. Hypothesis 1 was rebutted as for fruit consuming. The bulk of the pupils eat fruit every day, in total number of 130 pupils. The second part of the hypothesis was vindicated. The pupils{\crq} board includes vegetables in minimum cases. Only 79 pupils eat vegetables every day. Hypothesis 2 was rebutted. The majority of the informants drink 2 litres of liquids or more. The drinking routine is kept by 135 interviewed pupils. Hypothesis 3 was vindicated. The pupils do not include breakfast in their meals. There are only 93 children who have breakfast regularly. The findings of the Thesis will be offered to schools in question and the interviewed pupils{\crq} parents.
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Drinking Schedule of South Bohemian University Students
POSPÍŠILOVÁ, Lucie
The topic {\clqq}Drinking Schedule`` is a question under debate. Although many people do not observe the drinking schedule. The thesis includes the summary of observations of the drinking schedule, health effects, dehydration beginning, body fluid physiology, water intake and output, nonalcoholic and alcoholic drink usability. The research part of the thesis surveys the state of a given problem of the drinking schedule by South Bohemia University students.
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