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National Repository of Grey Literature 42 records found  beginprevious40 - 42  jump to record: Search took 0.00 seconds. 
Promotion of internet travel agency
 Poláková, Kateřina ; Postler, Milan (advisor) ; Herget, Jan (referee)
The aim of the diploma thesis "Promotion of internet travel agency" is to analyze the communication mix of travel agency Invia.cz and to formulate proposals for its improvement. The thesis is divided into four chapters. The first chapter defines internet as a medium and the possibilities of online communication. The second chapter describes the specific characteristics of tourism marketing and the expanded marketing mix. The third chapter analyzes survey results about consumer behavior in selecting and purchasing holiday. The fourth chapter introduces the company Invia.cz and focuses on its online and offline promotion. Based on the analysis and on the survey results, proposals for communication mix improvement are submitted.
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Psychological Features of a Functional Marriage
 POLÁKOVÁ, Kateřina
This work focuses on psychological features of a functional marriage. It provides a definition of a functional marriage and its functions and aims. It also describes individual aspects of a functional marriage. These are: defining the roles of man and woman in a marriage and the type of marriage which is related to it; mutual expectations of men and women of their marriage; myths connected with marriage {--} considering and avoiding them; forming and fulfilling marital love; agreement on four components of a marriage (household, care of children, finances, leisure time); harmony between intimacy and personal autonomy; communication in marriage (communication skills, ability to manage a ´constructive argument´); sexuality in marriage; spending leisure time; life periods in marriage (completing the tasks of individual periods).
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Euroregion Šumava
 Poláková, Kateřina ; Jarolímková, Liběna (advisor) ; Bakos, Tomáš (referee)
Cílem mé bakalářské práce je zhodnocení potenciálu Euroregionu Šumava v oblasti cestovního ruchu z hlediska atraktivit i z hlediska zázemí pro cestovní ruch, jeho využití a možností dalšího rozvoje. Dále se zabývá přínosem přeshraniční spolupráce a realizovaných projektů pro rozvoj cestovního ruchu v regionu, jejich financováním a řízením. Dalším aktuálním tématem v oblasti Šumavy je vztah cestovního ruchu a ochrany životního prostředí. V úvodu práce se věnuji také euroregionům obecně, příčinám jejich vzniku a jejich cílům, současné situaci v Evropě a v České republice.
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National Repository of Grey Literature : 42 records found   beginprevious40 - 42  jump to record:
See also: similar author names
23 POLÁKOVÁ, Kateřina
23 Poláková, KATEŘINA
3 Poláková, Kamila
4 Poláková, Katarína
2 Poláková, Kateřina,
3 Poláková, Klára
1 Poláková, Klára Anna
2 Poláková, Kristína
10 Poláková, Kristýna
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