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RReconstruktion of Jewish Communities in the new Federal States of Germany - an Example of Free State of Saxony
Petrová, Eva ; Kunštát, Miroslav (advisor) ; Kučera, Jaroslav (referee)
Diploma thesis " Reconstruction of Jewish communities in the new Federal States of Germany - an example of Free State of Saxony" is dealing with the situation of Jews and Jewish communities in the former GDR after 1990. The thesis shows on the example of Saxony the existence of Jewish communities under the GDR-regime, further how they managed to deal with the events of 1990 and faced new challenges and situations after the unification of Germany. The communities are gradually building their position in the society and they are trying to present themselves to the public through a number of activities, building synagogues and community centres and set up positive links with the non-Jewish population. The increased activities of the Jewish communities in the society are not perceived in a positive way only, the evidence of which is a brief chapter on rightist extremism in Saxony in the final part of the thesis. Due to the topical character of the theme the thesis brings also a few interviews with representatives of Jewish communities and Christian-Jewish communities and literature search of periodicals concerned with Jewish issues. The thesis presents an actual picture of Jewish community in Germany as it is perceived outside and inside the communities themselves and in such a way as it hasn't been presented...
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Influences on the 21st century English-written dystopian literature
Petrová, Eva ; Chalupský, Petr (advisor) ; Topolovská, Tereza (referee)
1 ABSTRACT The aim of this thesis is to describe, analyze and explain major influences on the development of dystopian literature of the 21st century written in English. Those influences are described and illustrated on selected literary works, specifically on Oryx and Crake (2003) by Margaret Atwood, Never Let Me Go (2005) by Kazuo Ishiguro, The Hunger Games (2008) by Suzanne Collins, Matched (2010) by Ally Condie, and The Bone Season (2013) by Samantha Shannon. The theoretical part aims to explain the term dystopia, to define dystopia as a genre, and to describe its history. This part also deals with the influences on the development of dystopia, focused especially on the 20th century, and with the summaries of the books selected for the use in the practical part. The practical part focuses on the major influences on the development of dystopian literature of the 21st century written in English. Those are influences relating to methods of social control, scientific and technological advancements, and from various apocalyptic ideas and visions, such as wars and diseases. The practical part includes descriptions of the influences, their explanations, and subdivisions, following by illustrations of those influences on the selected literary works. KEY WORDS Dystopia, dystopian novel, the 21st century, major...
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RReconstruktion of Jewish Communities in the new Federal States of Germany - an Example of Free State of Saxony
Petrová, Eva ; Kunštát, Miroslav (advisor) ; Kučera, Jaroslav (referee)
Diploma thesis " Reconstruction of Jewish communities in the new Federal States of Germany - an example of Free State of Saxony" is dealing with the situation of Jews and Jewish communities in the former GDR after 1990. The thesis shows on the example of Saxony the existence of Jewish communities under the GDR-regime, further how they managed to deal with the events of 1990 and faced new challenges and situations after the unification of Germany. The communities are gradually building their position in the society and they are trying to present themselves to the public through a number of activities, building synagogues and community centres and set up positive links with the non-Jewish population. The increased activities of the Jewish communities in the society are not perceived in a positive way only, the evidence of which is a brief chapter on rightist extremism in Saxony in the final part of the thesis. Due to the topical character of the theme the thesis brings also a few interviews with representatives of Jewish communities and Christian-Jewish communities and literature search of periodicals concerned with Jewish issues. The thesis presents an actual picture of Jewish community in Germany as it is perceived outside and inside the communities themselves and in such a way as it hasn't been presented...
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Marketing Innovation
Petrová, Eva ; Klosová, Anna (advisor) ; Sato, Alexej (referee) ; Kislingerová, Eva (referee) ; Přikrylová, Jana (referee)
The gross domestic product (GDP), as a basic measure of a country's domestic economic output is a product of the size of the labour force and its efficiency. Its result is a combination of two immediate factors: utilization of labour and productivity of labour. Productivity is the most relevant in the long run and the key to sustainable economic growth, while innovation is the central factor of productivity growth. Assessing the innovative performance of a country, as well as explaining it, goes a long way in understanding the dynamics of its productivity, hence its prospects for long term economic growth. The aim of this dissertation thesis is to confirm the importance of innovations' influence on the GDP growth in the chosen developed countries. Another aim of this thesis is to point at innovation as a source of competitive advantages for companies that allows further market share gains and thus revenue and margin increase as well as other strategic advantages. The main aim of this thesis is to provide a complete picture of a successful innovation launch in the market and its management during its life cycle, while considering various influences impacting the success of innovation strategies. The focus will be mainly on high-tech product innovations.
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Communication Channels` Utilization in the Straight Marketing
Žižková, Zuzana ; Bílková, Jana (advisor) ; Petrová, Eva (referee)
Cílem bakalářské práce je přiblížit, co je to komunikace, jak se dá využívat v oblasti přímého marketingu a jak je důležitá pro celkový úspěch společnosti. Práce popisuje nástroje a druhy komunikace, komunikační mix a nové trendy, které ji ovlivňují. Dále se zabývá samotným přímým marketingem a porovnáním jeho úspěšnosti vzhledem k ostatním marketingovým technikám. Na závěr uvádí praktický příklad přístupu ke komunikaci ve výrobním podniku a navrhuje způsob jeho zlepšení.
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