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National Repository of Grey Literature 5 records found  Search took 0.00 seconds. 
Chování spotřebitele při nákupu kosmetických výrobků
 Pařízková, Lucie
This thesis deals with consumer behaviour during the purchase of cosmetics products, focusing to skin care products and to women’s segment. The purpose of this work is to formulate several recommendations for the manufacturers and sellers of skin care products based on the results of the questionnaire survey. These recommendations could help them to better identify customers preferences during the purchase of skin care products and further enable them to adjust or improve their offer and eventually other sales areas. Cluster analysis is used to segment customers and specific recommendations are made for each segment.
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Treatment of spasticity in children with cerebral palsy
 Pařízková, Lucie ; Herbenová, Alena (advisor)
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Obchodní politika firmy Microtex a.s.
 Pařízková, Lucie
This bachelor thesis deals with the proposal of the business strategy of the company Microtex Ltd. The purpose of this work was to propose a business strategy based on the acquired information about the company and the subsequent SWOT analysis, which should lead to higher sales and consolidate firms position in the textile industry market. Based on the market research, the calculation of the expected annual costs and the expected increase in sales for the selected business strategy was made. Subsequently, the factors which might endanger the imple-mentation of the selected business strategy in the future were analysed.
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Jealousy in the Czech Literature
 Pařízková, Lucie ; Mocná, Dagmar (advisor) ; Peterka, Josef (referee)
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Treatment of spasticity in children with cerebral palsy
 Pařízková, Lucie ; Herbenová, Alena (advisor)
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See also: similar author names
1 Pařízková, Lada
3 Pařízková, Lenka
3 Pařízková, Linda
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