|
|
Foreign publicism of the Týden magazine
Dvořáková, Zdenka ; Osvaldová, Barbora (advisor) ; Němcová Tejkalová, Alice (referee)
The bachelor thesis "Foreign publicism of the Týden Magazine" cleals with publicistic texts with foreign topics published in the Týden Magazine. It tries to narned the genre (gloss, comment, editorial and column), which the first part of the thesis acts. This part clescribc s, how these genres should be written according to technicalliteraturc. The second part dwells on the main intent of the thesis, namely the measure of keeping these c1efinitions by authors. It also looks how they these genres change. There is also performed content ol' texts, the most frequent topics and opinions of redactors about world events. The thesis also tries to find out the stereotypical view of various foreign countries, which the magazine shows to its public. The thesis analyzes more than hall' one year of the Týden magazine, especially period between June anel December 2008.
|
|
|
The media image of the Syndicate of Journalists of Czech Republic in daily papers as a contribution to transformation of media environment
Ouředník, Tomáš ; Köpplová, Barbara (advisor) ; Osvaldová, Barbora (referee)
The Master thesis "The Media Image of the Syndicate of Journalists of Czech Republic in Dailypapers as a Contribution to Transformation of Media Environment" deals with the media image of journalistic organization created by selected nationwide printed media in years from 1990 to 2008. This paper is divided according to time periods, which were defined by three chairmen of Syndicate of Journalists - Rudolf Zeman, Irena Válová, and Miroslav Jelínek. Thesis is dealing not only with media image of the syndicate on front pages of chosen periodicals but also with position of the syndicate in society, respectively among politicians and journalist. Author have gathered information from syndicate's archival materials (National Archive in Prague and secretariat of Syndicate of Journalists in the Czech republic), from academic literature, from data of syndicate's newsletter Mediažurnál, and from found articles, which mentioned the Syndicate of Journalists in the Czech republic. The result of this paper is a media image of Syndicate of Journalists in the Czech republic with regard to chosen events. With contribution of qualitative analysis the tone of articles toward the syndicate was found out, and with help of quantitative analysis was constructed a comprehensive record of frequency of the articles. Paper reveals...
|
|
|
The characteristics of Jiří Hanák's columns and feuilletons
Nováková, Denisa ; Šoltys, Otakar (advisor) ; Osvaldová, Barbora (referee)
Thesis "The characteristics of Jiří Hanák's columns and feuilletons" analyses the columns of one of our eminent columnists. In the first part it attends to the person Jiří Hanák. It presents his personal life and the motives why he became a columnist. The thesis answers the question, where did his interest in history begin. It reminds the start of his career as a columnist in Mladý svět, Československý rozhlas and Reportér. It describes the changes of his life after 1968, the jobs he did, his work in dissident magazines and his career after 1989, when he went to several media and settled down in Právo in the end. Furthermore it desribes the column as a publicistic genre. The next part of the thesis attends to the analysis of the columns published in the books Jiří Hanák ve sloupcích I. (polistopadová historie) a Jiří Hanák ve sloupcích II. (co to je, když se řekne) and in the journal Právo in 2009. It analyses the columns from the content, language a stylistics angle. In the content part the thesis tries to find the themes, that Hanák wrote about the most often. In the language part the thesis describes the language, that makes his style very peculiar. In the stylistics part the thesis judges, whether Hanák keeps the publicistic style. In the end the thesis summarizes, what is the most often theme of the...
|
|
|
FASHION PHOTOGRAPHY AND ITS CURRENT POSIOTION IN MEDIA AND ADVERTISING
Mikešová, Kateřina ; Lábová, Alena (advisor) ; Osvaldová, Barbora (referee)
The bachelor thesis Fashion photography and its current position in media and advertising examines the role of fashion stories (fashion editorials) in relation with the lifestyle magazines they are published in, regarding the role photographers who are responsible for the fashion stories and the fact whether the advertisement in particular magazine issue is related to the content of the fashion story. The analytical part of the thesis is based on the specific example of three lifestyle magazines in the Czech Republic - Elle, Dolce Vita and proc ne?! and on the work of four photographers that publish the most in these magazines - Anna Mrazek Kovacic, Standa Merhout and pairs Stepanka Stein & Salim Issa, Rene & Radka. It is subdivided into three units. The first examines the role of fashion stories in media, define the parameters on the basis of which a quality of a fashion story can be specified. The second analyzes the relation between fashion stories and advertisement on the example of brands that advertise in the magazines in comparison to the brands that are used in the fashion stories. The third analyzes the photographic style of the authors of fashion stories and examines how it is affected by the requirements of the client's order.
|
|
|
Clause of conscience and repurchase - protection of moral interests of French journalists
Pitrová, Veronika ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
In bachelor thesis the author dealt with the clause of conscience and the clause of repurchase, two specific tools which serve to protect the moral interests of French journalists. In her thesis, she offered the philosophical background while analyzing the text of French Labor law. Concerning the clauses, she showed the historical context, as well as the current application. Thanks to the interviews with French journalists, she could describe the advantages and disadvantages of the clauses as well as the owner"s attitude towards the clauses. Moreover she provided the personal motivations of journalists who had used one of the clauses. And to demonstrate how those tools are used in the practice, the author described two well-known cases of using the clause of conscience and the clause of repurchase.
|
|
| |
|
|
Change in presentation of men in women's magazines through the years 1998-2008
Tůmová, Kateřina ; Jirák, Jan (advisor) ; Osvaldová, Barbora (referee)
Bachelor's thesis "Change in presentation of men in women's magazines through the years 1998-2008" discusses the presentation of men and the male world in women's magazines Cosmopolitan and Zena a zivot. The thesis is divided into a theoretical and practical part. In the first part the thesis deals with the theoretical background related to the topic - social and media construction of reality, representations, gender and gender stereotypes, ideologies of patriarchy, traditional gender roles in society and the characteristics of magazines for men and women. The practical part of the thesis, by using quantitative analysis, seeks to determine in relation to what issues a man in women's magazines is shown, how he behaves and how he looks. It focuses on whether the presentation of men has changed in any way during the years 1998-2008 in these magazines.
|
|
|
Ecological topics on the pages of Mladá Fronta DNES : a comparision of years 1998 and 2008
Hellerová, Šárka ; Němcová Tejkalová, Alice (advisor) ; Osvaldová, Barbora (referee)
The bachelor degree thesis "Ecological topics on the pages of Mladá fronta Dnes - a comparison of years 1998 and 2008" compares how the daily journal informed the public of ecological subjects. The press of Communist Czechoslovakia practically ignored any ecological topics. The year 2009 is the 20th anniversary of the Velvet Revolution and the reborn of democracy in the state. The new state system opened new possibilites for dicussions about environment in the Czech Republic and in the world. With the new findings about global warming the ecological topics became an indispensible part of journalism. Through qualitative analysis and comparison of the Mladá fronta Dnes texts from the two selected periods (years 1998 and 2008) the thesis finds out what shifts in informing of ecological subjects happened in the period chosen.
|
|
| |
|
|
The exercise of women in public relations
Bražinová, Michaela ; Osvaldová, Barbora (advisor) ; Trunečková, Ludmila (referee)
In many books on marketing communications, public relations are said to be a field dominated by women without giving any evidence or reasons for such a conclusion. This thesis called The Exercise of Women in Public Relations is based on an assumption , that there are some specific and describable manifestations and features concerning communication and estabilishing into and manintaining relationships that predetermine women for succesfull practice within the field, but that the real position of women in the field does not correspond with such a potential advantage due to glass ceiling effects. The thesis starts with brief chapters on public relations definitons and history, continues with a chapter concerning the attributes of succesfull practicioners as listed in expert books and with chapters dealing with the definitons of communication as a whole and it's effective forms. The main part consists of a list of differences in men's and women 's communication and relationship behaviour including explanation of the roots of those differences (socialization, upbringing, progress). Another part is dedicated to equal opportunities, glass ceiling effects and to women's employment during the second part of the zo" century. The end of the theoretical part deals with the position of women within the public relations...
|
guest ::
RSS feed.