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Danish attitude to immigration and its impact on foreign policy
Novotná, Markéta ; Veselý, Zdeněk (advisor) ; Krines, Vlastimil (referee)
The freedom of movement is a human right concept that has always been confronted with some form of state regulation. I will focus on the international dimension of migration, especially immigration, which will be analyzed first on a general level and then on the example of Denmark. As this small European state is a typical activist in the field of human rights and a frequent participant in the humanitarian missions, one would say the Danish immigration policy can serve as an ideal example. However, this may not be true. My aim is to analyze the membership of Denmark in various international organizations dealing with immigration, EU in particular. Then, the relationship between the immigrants and Danish foreign policy with focus on Muslims will be considered. My research shows that the tendency of Denmark to restrict her immigration policy is a result of global development and has deep historical roots.
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Measurement of guest satisfaction with services that hotel provides
Novotná, Markéta ; Indrová, Jarmila (advisor) ; Bakos, Tomáš (referee)
In this bachelor's thesis I concentrate on a survey of customer satisfaction with services that hotel provides. Every accommodation facility wants to be successful so it means it has to offer services on high level. It's important to do the surveys regularly. The research was done through questionnaires, which were made and distributed to customers of the Hotel Mövenpick. The thesis I divided to two parts, theoretical and practical. In the theoretical part I deal with tourism, hotel industry, marketing of services, market segmentation and customer satisfaction. In the practical part I describe the Hotel Mövenpick, it's history, , accommodation, services which the hotel provides.On the basis of acquired informations from the questionnaires survey I suggest recommendations which would lead to the removal weaknesses.
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Revenue assurance methodology
Filipová, Michaela ; Dvořáček, Jiří (advisor) ; Hnilica, Jiří (referee) ; Novotná, Markéta (referee)
Práce se zabývá návrhem uceleného teoreticko-metodologického rámce nové podnikové funkce revenue assurance pro telekomunikační společnosti, které usilují o systematický a koncepční přístup k zajištění a maximalizaci příjmů. Popsány jsou role revenue assurance funkce v podniku, cíle, vývojová stádia. Dále jsou popsány hrozby a konkrétní podoby úniků a nadhodnocení příjmů. Podrobně je rozebrána metodika pro plnění úkolů revenue assurance a techniky pro eliminaci úniků a nadhodnocení příjmů. Práce obsahuje také výsledky empirického průzkumu funkce revenue assurance mezi telekomunikačními společnostmi v roce 2003 a 2004.
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Use of accounting for tax search conducted by tax administrator
Novotná, Markéta ; Skálová, Jana (advisor)
The subject of this thesis is to describe the use of accounting and financial statements for tax search conducted by tax administrator. Besides various methods and ways of using accounting, this paper focuses on principles, criteria and phases of tax search. The final chapter describes possibility of making electronic tax search, which is based on accounting and other data in electronic form.
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Tools of PR shown on the example of RWE company
Novotná, Markéta ; Postler, Milan (advisor) ; Chalupský, Martin (referee)
The theoretical part deals with forms of commercial communication in general and focuses on the PR sphere. The key chapter of the theoretical part focuses on tools of PR presented within individual PR target groups. The practical part is devoted to the work of the PR & Press Services department of RWE company. Commercial activities and tools applied by this company are analyzed. The thesis is closed by an evaluation of the PR activities of RWE company and their success based on public opinion surveys.
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Conflicts in international relations. Case study: Schleswig-Holstein War in 1864
Novotná, Markéta ; Veselý, Zdeněk (advisor) ; Šauer, Jaroslav (referee)
This bachelor thesis is conceived as a case study which analyses regional conflicts on the example of the Schleswig-Holstein War (also referred to as the German-Danish War or the Second Schleswig War) in 1864. At the beginning, the issue of regional conflicts in general terms is examined. Afterwards, the complicated development of both regions is analysed since it was the reason of the war between Prussia and Denmark, as a matter of fact. The conflict itself is showed as a part of the european events which were happening in the middle of the 19th century. The diverse impact on the development of both countries participating in the war is presented. While the outright victory of Prussia contributed to her consolidation and was a substantial step towards the unification of Germany in 1871, Denmark was thoroughly defeated and turned into one of the small negligible european countries. Finally, the ultimate solution of the Schleswig-Holstein question after the first world war is implied.
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Vybrané otázky kapitálového a investičního životního pojištění
Novotná, Markéta ; Dědková, Eva (advisor)
Tato práce je věnována vybraným otázkám kapitálového a investičního životního pojištění. U obou produktů je přiblížen princip jejich fungování, obsahová stránka produktu a především způsob zhodnocování prostředků vložených klientem do pojištění. Každý produkt je zhodnocen z hlediska výhod a nevýhod, které přináší a z hlediska možnosti jeho využití jako spořícího resp. investičního nástroje pro zhodnocování volných peněžních prostředků a tvorbu finanční rezervy na období důchodového věku.
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Revenue assurance methodology
Mojžíšová, Michaela ; Dvořáček, Jiří (advisor) ; Hnilica, Jiří (referee) ; Novotná, Markéta (referee)
Práce se zabývá návrhem uceleného teoreticko-metodologického rámce nové podnikové funkce revenue assurance pro telekomunikační společnosti, které usilují o systematický a koncepční přístup k zajištění a maximalizaci příjmů. Popsány jsou role revenue assurance funkce v podniku, cíle, vývojová stádia. Dále jsou popsány hrozby a konkrétní podoby úniků a nadhodnocení příjmů. Podrobně je rozebrána metodika pro plnění úkolů revenue assurance a techniky pro eliminaci úniků a nadhodnocení příjmů. Práce obsahuje také výsledky empirického průzkumu funkce revenue assurance mezi telekomunikačními společnostmi v roce 2003 a 2004.
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