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Analysis of a Marketing Communication in MF and MOM
Korecká, Martina ; Hajdíková, Taťána (advisor) ; Novák, Michal (referee)
The aim of this bachelor's thesis is to analyse and evaluate marketing communication tools, used by the Museum of Photography and Modern Visual Media in Jindřichův Hradec, which the public is addressed by. On the basis of the findings there are recommended possible solutions for the improvement of the communication mix of the certain organization. The thesis suggests another possibility of the use of the Photography festival to make the subject visible.
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Key Assumptions of successful Managers and Entrepreneurs
Švec, Martin ; Novák, Michal (advisor) ; Hiršová, Miloslava (referee)
To be a successful and effective manager is a target of every manager for the duration of his/her whole professional career. The target of the thesis is to understand the core of managerial work and identify important assumptions of a successful management. Theoretical part of the thesis defines basic terms from management as well as psychological terms which are used across the whole thesis. It contains an analysis of a case study from a foreign institution which is engaged in developing managerial dispositions. Interviews and conclusions of my own research as well as a research of a specialized company are analysed, commented on and interpreted. Specific important managerial dispositions and key managerial dispositions are identified.
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Analysis of Advertising Spots in the Frame of Super Bowl
Maršánová, Petra ; Novák, Michal (advisor) ; Bína, Vladislav (referee)
This bachelor's thesis discusses the world-famous media space for the finale of American football called Super Bowl. This space is used by global brands to promote their products while also competing to attract the largest audience. The audience responses are measured using a variety of media indicators that evaluate position of ads on the ladder of spectator popularity. The main attribute of all spots is creativity and originality. The aim of the practical part is the introduction of companies that have performed with their ad spots from 2006 to 2015. Thesis also analyses orientation of each commercial in given time period. In recent years, television ads are aimed mainly at cars and drinks. The theoretical part introduces the essence of modern marketing communication and communication tools. Afterwards it's focused towards advertising and promotion of the modern trends in the use of event marketing.
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Willingness to Buy Based on the User Product Reviews
Hejtmanová, Dagmar ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The main goal of this diploma thesis is to prove whether there is a relationship between the willingness to buy and the user product reviews. Sectional questions are related to e.g. the willingness to pay more for the product with a better review, to a satisfactory number of stars in a rating or to what is crucial for customers when choosing a product. The readers are introduced to basic concepts related to the topic (such as the purchase behavior of customers and its influences, the willingness to buy, the customer satisfaction or the user product reviews) before the analysis. The interviewing method was chosen for primary data collection. Due to a quantitative nature of the research, the research questions were specified firstly. These questions were evaluated using descriptive statistics and tools of statistic reasoning.
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Analysis of Shopping Behavior by Fast Moving Consumer Goods in the Czech Republic
Bělíčková, Alena ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The diploma thesis deals with the analysis of FMCG (fast-moving-consumer-goods) shopping behavior and the retail chain positioning. The aim of the thesis is to evaluate the correspondence of the shopping behavior and the retail chain positioning for given retail chains. The analysis of shopping behavior is based on the questionnaire based on the representative sample of 4000 respondents. The shopping behavior is described with regard to seven segments defined by the Incoma GfK research agency. Two methods of shopping behavior are described in the thesis. The first one is the method based on the personally defined sorting rules created according to several questions selected from the questionnaire, and the second one that is based on the factor and cluster analysis. The self-created evaluating scale has been used to evaluate an influence of selected questions to segments viewed. In a similar way, the retail chains positionings have been determined based on the available data (opening hours , price level, provided services etc.). The correspondence of individual retail chain positioning and shopping behavior is evaluated in the conclusion.
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Modern Methods and Tools to Support Managerial Decision
Krčil, Jakub ; Voráček, Jan (advisor) ; Novák, Michal (referee)
This master's thesis is focused on modern methods and tools to support managerial decision-making. The first part of this thesis introduces the basic characteristics related to the management and managerial decision-making that are subsequently extended to the area of modeling, simulation, optimization and multi-criteria decision making. It also outlines the relationship between the managerial decision-making tasks. The second part introduces practical examples which show the connection of these areas. Specifically, they are a colony of ants, traveling salesman problem, a tool AnyLogic, analytic hierarchy process and simulation HealthBound. The thesis is further supplemented by an appropriate software tools to support multi-criteria decision making.
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The Introduction of the Quality Management System According to ISO 9000
Černá, Lenka ; Novák, Michal (advisor) ; Luštický, Martin (referee)
The main aim of my thesis is to compare the functioning of society EKAN Servis s.r.o. before the introduction of the quality management system and after its introduction. In the theoretical part I focused on the quality management system according to ISO as a whole, their characteristics and an explanation. In the practical part deals with the performance of the company EKAN Servis s.r.o., a specific procedure for the introduction of quality management system in the company EKAN, quantify the cost of implementing the system and comparing its functioning before and after the introduction of a quality systém.
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Use of mobile technology in different cultures
Peroutková, Hana ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The theoretical part introduces the most important theories of cultural dimensions. Namely Schwartz's, Hofstede's and Trompenaars's cultural dimensions. Significant for this work is the GLOBE study, which became the basis for the subsequent analysis of secondary data. The goal is to determine the differences in the use of mobile technology between cultural clusters according GLOBE study and also (not) reject the hypothesis of conformity use of mobile technology for selected purposes. Among the selected purposes belongs micro-blogging, social networking, online dating services, maintaining or publishing on your own site /blog and post comments, reviews or ratings.
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