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Development Trends on the Tourism Market
Kopecká, Marie ; Musil, Martin (advisor) ; Jaderná, Eva (referee)
The work is devoted to developments in the tourism market. It is an analysis of all the major Czech travel agencies in terms of number of owners and their share of tourism organizations. It is possible to compare, including the turnover for the last 3 years and current developments. Core objective was to determine who are the owners of travel agencies. Whether the Czech and foreign firms. The observed data used to determine the probable development of the tourism market and identify current trends in this area.
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The Market and Public Sector in Developing Countries
Sloviaková, Michaela ; Musil, Martin (advisor) ; Luštický, Martin (referee)
In the aim of my bachelor's thesis was discovering extent of the public and the private sector in The Least Developed Countries. At first, I was dealing with clarification of basic concepts and with definition of signpots, which helped me to discover extend of sectors. On the base obtained information I came to the conclusion, that the private sector had larger extent than the public sector. This conclusion applied to all three countries, Ethiopia, Nepal and The Czech Republic.
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Preservation of Consumer in the Conditions of the European Union
Kubiš, Tomáš ; Musil, Martin (advisor) ; Dvořák, Jiří (referee)
This work analyzes the level of preservation of consumer in the conditions of the European Union. It is focused on the legislation of selected services in tourism and its observance. The work shows aspects and norms which must be held because of preservation of consumer. The analysis shows high level of preservation of consumer. In the next years is expected the improvement of the business conditions in fly industry. There is also an expectation of the improvement of consumer environment and further development of this sector.
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Innovation and Regional Development
Johannisová, Lucie ; Krbová, Jana (advisor) ; Musil, Martin (referee)
The diploma thesis deals with the impact of innovation on regional development. The theoretical section explains the basic concepts of innovation and regional development, and describes the importance of innovation for regional development. The knowledge gained in the theoretical part is applied to the Central Region in the practical part of this thesis. Firstly, the individual actors in the Central innovation system are characterized and then their impact on the development of the region is outlined. Subsequently, the influence of the European Union support trough the Operational Programmes for the development of the region is evaluated. Due to the fact that innovation is the holder of sustainable economic growth and competitiveness of the region, the final chapter is dedicated to the innovative performance of the Central Region and to the comparison of the individual counties according to their level of competitiveness.
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Fulfilling a Social Services Community Plan in a chosen Town
Dundáčková, Hana ; Sedláková, Jaroslava (advisor) ; Musil, Martin (referee)
The thesis is focused on the evaluation of the I. Social Services Community Plan in the town of Havlíčkův Brod in the period 2005-2007. Individual activities are evaluated according to the degree of fulfillment. After which is pointed out the impact on the development of social services in the city. First, the plan is evaluated according to the target areas and finally the matter is viewed as an integrated whole. Furthermore, the thesis deals with one of the unfulfilled aktivity and updates information using a questionnaire analysis of the community plan. The work also contains proposals for action that could lead to more efficient implementation of the plan.
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Destination Marketing and Management
Kocková, Jitka ; Hesková, Marie (advisor) ; Musil, Martin (referee)
Work presents the theoretical aspects of destination management and marketing. It defines the destination management and sustainable development of tourism. The work is applied to destination management and destination marketing in region Sokolovsko. For this destiaci is proposed marketing strategy and marketing mix.
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The Theory of Moral Panics in Practice
Cábová, Eva ; Musil, Martin (advisor) ; Míková, Irena (referee)
This thesis is focused on the media behaviour and strategy on behalf of the chosen cases in the Czech Republic. The way for the main analyses is to identify the moral panic indicators, which are compared to the real media bahaviour. The key cases are "bacteria Listeria" and "Heparin's murder Zelenka". The communication strategy was analyzed from the released articles and pictures of two Czech daily journals MF DNES and HN. The quantitative part of thesis is concentrated on the data overview and journals'trends in time. The main aim is to confirm or deny the hypothesis of partial proportion both cases within journals. The qualitative part shows using emotionally strong words and communication strategy.
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Analysis of demand for a city guide service
Buďová, Iveta ; Musil, Martin (advisor) ; Kalousková, Michaela (referee)
The target of the task will be the analysis of tourists` and visitors` demands for guide services. The research will be carried out in towns -- Jindřichův Hradec, Slavonice and in another chosen town by the method of personal oral interview. The result will be formed into the analysis of demanding and using guide services by tourists and the analysis could be used by the organizations, which offer these facilities.
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