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National Repository of Grey Literature

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Product launch to eCommerce market in Procter & Gamble, s.r.o. Macků, Milan ; Zamazalová, Marcela (advisor) ; Stříteský, Václav (referee) Dissertation provides to a reader deep understanding of a product launch to eCommerce market. Theoretical part deals mainly with modern process of business model generation, while application part contains on-line marketing tools analysis, eCommerce principles in general, deep landscape assessment of Czech eCommerce market and finally real case study from Procter & Gamble company regarding launch of top brands to eCommerce market in Czech Republic. Detailed record

Analýza systému zaměstnaneckých výhod v podniku Tesco Stores, a. s. Macků, Milan ; Dvořáková, Zuzana (advisor) ; Němec, Otakar (referee) Práce v teoretické části charakterizuje sociální politiku a zaměstnanecké výhody. Dále prezentuje aktuální studie a trendy z oblasti benefitů a poskytuje exkurz do daňové problematiky zaměstnaneckých výhod. Praktická část se nejdříve zabývá představením společnosti Tesco Stores a jejím postavením na trhu. Pokračuje popisem a zhodnocením nabídky benefitů ve firmě. Závěrečná empirická část mapuje postoje a preference zaměstnanců Tesco Stores na základě dotazníkového šetření. Detailed record

See also: similar author names
4	Macků, Martin
1	Macků, Michaela
2	Macků, Milada

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