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Media and digital technologies in primary school education
Novák, Jakub ; Wolák, Radim (advisor) ; Lucký, Jakub (referee)
The end of the twentieth century is the beginning of significant development in the area of digital technologies. Modern technologies make our everyday life easier, they enable us to work more effectively, and they are a source of fun for all the age groups. Modern technologies have a great impact on us and our environment and thus they deserve our attention. Children, who are in everyday contact with modern technologies since the day they were born, are an especially sensitive group exposed to modern technologies. Thus this thesis aims to investigate whether Czech primary schools are aware of these digital changes in society and whether they react to these. In the theoretical part, an overview of the digital world (media, cyberspace, virtual reality) and the state of equipment at schools is being mapped. The research then focuses on using technologies in everyday life at schools. It concentrates on computer literacy of teachers at public elementary schools in Prague 7, their attitude to digital technologies, and their readiness to adapt to the fast pace of technological innovations.
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Analysis of communication and argumentation of Petr Nečas in years 2010-2013
Lucký, Jakub ; Klabíková Rábová, Tereza (advisor) ; Šoltys, Otakar (referee)
Thesis aims on analyzing public appearances of former Czech prime minister Petr Nečas with special focus on pragmatics and reasoning. Whole analysis is performed with regard to political context. The goal of the thesis is creating complete characteristics, which can be used as a basis in future researches in pragmatics, political marketing or political PR. Using qualitative approach the thesis analyzes recordings from political debates, parliament meetings and press conferences from the era, when Petr Nečas was prime minister. Powered by TCPDF (www.tcpdf.org)
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Analysis of the Selected Company by the Selective Methods
Lucký, Jakub ; Herzogová, Eva (referee) ; Hanušová, Helena (advisor)
The objective of this thesis is to analyze the Wine wellness center in Hustopeče. The work is divided into the several parts. The introductory part describes the theoretical background, followed by analysis of selected subject using PESTLE analysis, Porter's five-factor model, marketing mix and SWOT analysis. On the basis of these analyzes is proposed recommendations and suggestions.
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