National Repository of Grey Literature 65 records found  beginprevious56 - 65  jump to record: Search took 0.00 seconds. 
Management of marketing campaigns and utilization of new forms of communication in customer relationship management
Sedlačíková, Alena ; Žebrák, Miroslav (advisor) ; Lorenc, Miroslav (referee)
In my bachelor paper I deal with new trends in marketing, concretely with e-mail mareting, viral marketing, bar codes, mobile marketing and social networks. I describe them, analyse from the point of view of their potentialities, I try to identify their influence on customer relationship management and assess their impact and efficiency. One part of this bachelor paper is my own research on utilization of the world's most popular social network - Facebook. To show the possibilities of mentioned trends I give example of their utilization in a marketing campaign of Mammut Sports Group company.
The implementation of the information system at the travel agency
Šanda, Vladimír ; Lorenc, Miroslav (advisor) ; Švecová, Lenka (referee)
This Bachelor thesis explores criteria for choosing an information system and its subsequent implementation in a company. It introduces us with the real information system M2G which is used by travel agencies. It offers comparison with competing businesses and thinks of principal assets and weaknesses of the system which lead to acceptance or refusal system M2G in competitive tendering of travel agencies. The thesis analyses the process of the implementation, describes and evaluates the use of the project management. The main objective of this thesis is, on the basis of theoretical knowledge, discover imperfections of the project management in the supplier's company and make suggestions which could lead to more efficient implementation of the information system. Another objective is to compose steps contributing to higher success in selling the system. So the thesis suggests internal changes and changes pointed to customers.
Suitability analysis of use free/open source software for legal person
Tokan, Ladislav ; Lorenc, Miroslav (advisor) ; Švecová, Lenka (referee)
My Bachelor thesis deals with use of free/open source software as alternative to traditional proprietary software. In theoretical part of thesis, I'm describing kinds of software, forms of its spreading and types of licenses, we can meet. In second part of this section of thesis, I introduce reader to some basic concepts of open source operating systems with the most common applications. In practical part of thesis I devote to particular model of application open source software in public administration. The model is situated in municipal authority of Hořice v Podkrkonoší. As criteria for consideration about successfulness in implementation of alternative variant of software I used total costs of ownership against costs spent to the proprietary variant. In the end of my thesis I evaluate results of application part and general relationship of information technology market with open source software.
Benefits of free software in small middle business
Drška, Miroslav ; Lorenc, Miroslav (advisor) ; Theodor, Michal (referee)
Benefits of implementation of free software in business environment. Basic informations about categories of software. Comparison of costs between free and non-free software on fiktiv company.
Analysis of the appropriateness of the use of free / open source software consulting company. Analysis of the appropriatenAnalysis of the appropriateness of the use of free / open source software for consulting company.
Chrbolková, Markéta ; Lorenc, Miroslav (advisor) ; Hašek, Miroslav (referee)
This work monitoring the issue of copyright in the field of computer software. Specialy in this work focuses on issues of deploying a free operating system to the enterprise. The study is an analysis of the appropriateness of the use of free software into a company with 50 employees, which specializes in advisory services. Specifically, it is in service in the field of accounting, payroll records, personnel services, tax advice and legal services. Already established computer network operating on the Windows operating system and application software for this platform, it is replaced by the alternative programs under open source licenses.
Proposal of IT progress strategy in manufacturing company
Adrián, Michal ; Švecová, Lenka (advisor) ; Lorenc, Miroslav (referee)
Bachelor thesis covers with development of IT strategy of manufacturing company. It compares introducing new ERP system with actual information system. The goal is description of actual IS state and proposal of solution with respect of all requirements and restrictions of the company. The main benefit of the thesis is detached evaluation of variants of follow-up progress at company expansion and improvement strategy proposal. There is characterization of IS and ERP, possible division, the most important parts and benefits of modern solution for enterprise resource planning in theoretic part. Each one of stages of acquisition of new information system (initial demand analysis, selection methods and criteria, implementation including definition of critical factors, usual imperfections and recommended procedure) is described. Practical part is focused on analysis of actual situation. It contains brief company profile, description of departments, main processes in connection with system. Actual IS situation is described in form of SWOT analysis. On the basis of defined requirements is put together list of possible system providers from Czech Republic and their products. Improvement IT strategy proposal follows up with analysis and deals with comparison of each variant of following development, either the acquisition of new ERP or upgrading current information system. Conclusion includes appraisal and benefits of thesis as the whole.
Production management of the company AKORDEON SERVIS
Koutná, Stanislava ; Černá, Hana (advisor) ; Lorenc, Miroslav (referee)
Práce popisuje celý výrobní proces firmy vyrábějící akordeony. Cílem práce je naleznout doporučení na zefektivnění výroby. Práce popisuje podrobný postup výroby akordeonů, objevuje slabé místo - poptávku, kterou blíže analyzuje prostřednictvím analýzy odběratelů a podpůrných marektingových činností. Dále se snaží zlepšit situaci ve vnitropodnikové logistice.
Informační systémy ve společnosti Radiant Systems
Beran, Michal ; Švecová, Lenka (advisor) ; Lorenc, Miroslav (referee)
Diplomová práce se zabývá informačními systémy v organizaci z pohledu jejich významu, architektury a způsobu měření efektivity informačního systému. Hlavní důraz práce je kladen na vyhodnocení informačního systému jako prostředku podpory hlavních a vedlejších procesů organizace. Pro toto hodnocení je využito aplikace metody Quality Functional Deployment (QFD), která umožňuje identifikovat nesoulad mezi existujícími systémy a požadavky jednotlivých firemních procesů. Tato práce též vyzdvihuje význam některých systémů, které hrají důležitou roli v organizacích působících na poli vývoje software.
Managament of changes in IBEROFON CZ, a.s.
Skrášková, Monika ; Svobodová, Hana (advisor) ; Lorenc, Miroslav (referee)
This writing describes operation management and management of changes in IBEROFON CZ company and it is focused on management of changes analysis in 2005 -- 2008 period. Operation management represents processes, which goal is optimal workfllow with efficient input usage. Management of changes is characterized as group of processes which relates to additional product technological or construction documentation.
Elektronický doklad v účetnictví
Lorenc, Miroslav ; Mejzlík, Ladislav (advisor) ; Trita, Jan (referee)
Diplomová práce se zabývá souvislosti elektronické fakturace v České republice. Propojuje poznatky z oblasti účetnictví s možnostmi současných informačních technologií. Prace podává přehled výhod a nevýhod zavedení elektronické fakturace v podniku.

National Repository of Grey Literature : 65 records found   beginprevious56 - 65  jump to record:
See also: similar author names
1 Lorenc, M.
3 Lorenc, Marek
2 Lorenc, Marián
2 Lorenc, Martin
2 Lorenc, Matyáš
8 Lorenc, Michal
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