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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing analysis of chosen accommodation facility
 Kutilová, Jana ; Indrová, Jarmila (advisor) ; Jenčková, Jiřina (referee)
The topic of the thesis is the issue of application of marketing principles in the hotel industry. Its aim is to analyze current situation of the internal and external environment in the chosen hotel and its market position in competitive enviroment, in order to improve provided services in the future. The theoretical part of the thesis covered in the first two chapters, monitors the accommodation industry in conditions of Czech Republic and explains the importance of marketing elements in this sector. The third part is the analysis of the selected accommodation facility, Hotel U Raušů in Velká Bíteš. The results of the analysis and recommendations for future development with direct practical application are explained in the final part of the thesis.
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Importance of well-known person for tourism – Alfons Mucha
 Kutilová, Jana ; Netková, Jarmila (advisor) ; Mlejnková, Lena (referee)
The topic of bachelor's thesis is importance of well-known person -- Alfons Mucha for tourism. The theoretical part of the thesis included in the first two chapters, defines the supply-side as well as the demand-side of the tourism market focused on specifics in relation to well-known persons and presents the life and work of Czech Art Nouveau painter Alfons Mucha. The third chapter is an analysis of sites, attractions, accommodation and catering facilities and tourism products related to Alfons Mucha, followed by visitor statistics and personal observations from visits to selected objects. The final part is devoted to project tourist route, covering those objects. The work includes also original survey.
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