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Residential Complex in Brno - Komín
Plášková, Karolína ; Kratochvíl, Jan (referee) ; Šmídek, Petr (advisor)
Komín is typical for its almost rural character, close to the nature, and at the same time in good transport accessibility to the city center. This area is appreciated primarily by families with children. In the west and middle part of the area are nine blocks along the communication, which connects to the Uhlířova Street. East outer boundary, where is the slope steeper, are terraced and on the „top“ stands pavilion, accessible also from the path under the forest. At most is kept the natural terrain, houses take advantage of the rice and offer a view to the opposite hillsides of Komín from the flats. Blocks are formed from common underground base and individual flats around joint yard, to which the doorway are oriented. Each unit has both its own entrance and access to garden (or terrace) on the other side. In the west, wider part are blocks bigger (four blocks with eight flats), towards to east the area narrows itself, next five blocks are therefore narrower (respectively shorter, only with six flats). All together there are nine blocks with 62 flats of different size (from 45 m2 flatlets to four room flats of 100 m2) for total around 192 residents.
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Responsive Design Usage Scenarios in Application Design
Kratochvíl, Jan ; Albrecht, Jakub (advisor) ; Voříšek, Jiří (referee)
The thesis compares the most frequently used approaches to presenting electronic content in a way that is optimized for new device classes, namely smartphones and tablets, in order to enable a more effective decision-making process concerning content strategies accenting modern electronic channels. The thesis describes the historic context resulting in new needs in the area of content presentation. It compares the responsive design approach to traditional web design and mobile applications. The focus is put on detailed analysis of various responsive design aspects including the technical basis for responsive web design, economical aspects, the needs of tailoring the design process to fit with responsive web design and implementation in portal solutions, among others. The original part of the thesis contains a practical demonstration of responsive design implementation on top of an existing traditionally designed web property, namely the ČSOB.cz homepage. Basic criteria to consider when deciding about responsive web design adoption are also included.
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Brand management analysis of selected brand
Tomanová, Daniela ; Průša, Přemysl (advisor) ; Kratochvíl, Jan (referee)
This thesis deals with the issue of brand management. The aim of the thesis is to summarize essential findings in this field and apply them in a case study to assess current state of brand management of the brand Bezobalu. The first chapter focuses on the notion of brand and description of basic elements of brand. The second chapter presents different phases of brand management scheme by S. M. Davis and model for socially responsible brand management. The practical part focuses on introduction of selected brand and summary of the current state of brand management in accordance with the model described in the theoretical part. In conclusion, recommendations for improving brand management in the future are suggested on the basis of information obtained by analysis supported by a questionnaire survey.
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Ocenění společnosti Pražská plynárenská, a.s.
Kratochvíl, Jan ; Hnilica, Jiří (advisor) ; Kudela, Petr (referee)
The goal of this thesis is to determine value of the distributor and supplier of natural gas Pražská plynárenská, a.s. as of December 31, 2013. The thesis is divided into two parts - theoretical and practical part. The theoretical part describes the processes and methodology of valuation, while the practical part applies described processes. The practical part starts with a description of the valued company and its business environment, followed by strategic and financial analysis, followed by a financial plan and valuation itself. The valuation is based on the discounted cash flows to entity method. The results from the discounted cash dlows method are further compared to the value based on industry multiplies. The thesis is concluded with discussion and explanation of the estimated value.
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Business and Trade Opportunities in China
Kratochvíl, Jan ; Khelerová, Vladimíra (advisor)
This thesis focuses on the matters of luxury goods in the Chinese market. In the theoretical part, there are luxury and attitude to a luxury brand described in detail. The practical part is devoted to the objectives of the thesis and they are following: to find specifics of Chinese consumers of luxury goods, to determine how the Chinese perceive luxury goods how they approach them and primarily why they buy luxury goods. Finally, the thesis seeks to identify differences of the Chinese luxury goods market and based on these findings, it provides recommendations to the Czech luxury companies, which want to succeed with their products in the Chinese market.
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Theatre of Forman Brothers and its progress in years 2000 - 2007
Doubravová, Klára ; Dvořák, Jan (advisor) ; Kratochvíl, Jan (referee)
Theatre of Forman Brothers is theatre company based in Czech Republic. Theatre is performing mainly abroad - especially in France, Spain and Denmark. This theatre is presenting unique projects in the special spaces. All of these projects are permeation between directing work, dramaturgy and stage design. Projects of Theatre of Forman Brothers are based on play, hard work and new ideas. These projects are created in non-theatre spaces like on the boat in 2000, or in the mobil tent in 2007. Theatre of Forman Brothers has been created shows for common theatre spaces, but twins Petr and Matej Forman are interested in the outdoor spaces, in the spaces which are able to provide kind of secret or interesting spirit...Shows of this theatre are well done pieces, which are positive evaluated by media.
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