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Customer Loyalty Benefits: Three Views
Kuš, Martin ; Koubek, Ivo (advisor) ; Lopušník, Ondřej (referee)
UNIVERZITA KARLOVA V PRAZE FAKULTA SOCIÁLNÍCH VĚD Institut ekonomických studií Martin Kuš Trojí pohled na zákaznické věrnostní programy Bakalářská práce Praha 2011 Abstract This thesis describes the mechanism of customer loyalty programmes from several views. We have defined few main objectives. The first objective is to introduce reader to loyalty programmes from the marketing perspective. The next aim is to describe the impact of customer loyalty programmes on firms and customers from the perspective of microeconomic theory. The third objective is to compare conclusions of theoretical models with the results of relevant empirical analyses. The last aim is to depict customer loyalty programmes as a principal-agent problem and draw the conclusions.
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Breaking-up activity of firm and the transaction cost
Kosturák, Matej ; Koubek, Ivo (advisor) ; Kocourek, David (referee)
In my work I focus on the essential components of the bankruptcy and insolvency problem. The basis for understanding of mentioned problem was study of capital structure and it's connection with world of insolvency. Secondly I focus on different aspects of qualitative analysis of bankruptcy, starting with definition of different terms, many times unprofessionally misused, followed by description of four main processes of bankruptcy. These processes connect fundamental causes of bankruptcy with financial and nonfinancial consequences. For an economic paper, it is quiet extensively concerned with insolvency law, concretely with new Czech norm, which is in force since 2008. From legal definition of default, through initiation of insolvency proceeding to the individual options of solution, the reader can clearly understand the core of this paper. As particular contribution I regard part of the paper, where I examine 160 cases of Czech companies and persons under liquidation process. Among the most significant conclusion I consider finding of quite significant differences in the court proceedings of Czech courts, the length of the insolvency proceedings and each of its phases and the ratio of satisfied claims of secured as well as unsecured creditors.
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Specific attributes of Human resource management in Non-profit organizations
Glebova, Margarita ; Koubek, Ivo (advisor) ; Todica, Doina (referee)
There is a common idea that human resource management in non-profit corporations is very different from human resource management in for-profit corporations. From one side, there are a lot of differences in recruiting people or strategic management. From other side, there are enough similarities in both types of organization. To understand, how to set Human Resource Management in non-profit organization, the basic differences between these two types have to be understood. It means not only understanding in the Human resource level, but in general economical level. Any activity in the economy has to be set as an answer to the needs. After analysis of the main differences between both types of organization, it is much easier to find a need for particular policy of HRM in non-profit. To paint the whole picture of the problem, I will give a quick definition of Non-profit sector in general, after we will pay particular attention to HRM policies in non-profit sector and the goal of the last chapter is to show the main differences between non-profit and for-profit HRM. The question to answer is which of factors has a bigger significance in this topic. The main task is to show, that, even though financing of non-profits are very limited nowadays, it is still very important to pay attention to create HR...
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Strategic behaviour upon market entry
Žofka, Martin ; Koubek, Ivo (advisor) ; Červinka, Michal (referee)
This thesis focuses on the behaviour of firms when choosing among multiple markets one to enter. This situation occurs frequently during expansions of firms or introduction of new products. The model used is similar to the model of a static entry game by Bresnahan and Reiss (1990), which was applied on single markets under various assumption to model the impact of market structure. In the thesis a similar discrete-choice model is formulated and studied under multiple markets, to determine the market and output a firm chooses. An entry model with heterogeneous products, 2 firms and N markets is studied and compared to findings about single market entry. To test various characteristics of the structure of markets a simple computer program is used to simulate market entry.
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Theories on Executive Compensation and Czech Practice
Gešev, Jordan ; Schneider, Ondřej (advisor) ; Koubek, Ivo (referee)
The thesis describes and analyzes incentives and motivation, an institutional background, individual characteristics and quality of corporate governance and their impact on a level and a structure of executive compensation. The principal-agent model, the managerial power approach and the stewardship model are analyzed and the comparative study is included. Moreover, multitasking and earnings management are discussed. The practical part reminds the transition period and results in the description of some remains. The Czech compensation system is analyzed; the structure of pay is decomposed and commented. Moreover, the legal consequences and institutional characteristics related to executive remuneration are challenged and the approach of tax optimization supremacy criticized.
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Assessment center : (modern way of selection procedure)
Hovád, Zdeněk ; Koubek, Ivo (advisor) ; Kameníček, Jiří (referee)
The work is focused on the study of modern instrument of recent personal practise - Assessment centre (AC). It presents the theoretical fundamentals of AC, all of its elements, applicant selection and evaluation criteria. Moreover, through theoretical presentation of several methods the work comes to examples of practical applications of selection procedure which was provided for one of the most important companies in Czech Republic. At the end, an example of AC final output is presented. Powered by TCPDF (www.tcpdf.org)
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Course and cause of unemployment after a year 1989
Vopálková, Michaela ; Kouba, Karel (advisor) ; Koubek, Ivo (referee)
This thesis seeks to analyse course an causes of unemployment in transition in Prague area. Subsequently it will be explicite characteristic of the area, concept of transition and its impact on unemployment, legislative changes. On these basis we will try to answer a question, if it is a problem with Prague structure of unemployment, shortage of vacancies, or unwillingness of unemployed people to work. Powered by TCPDF (www.tcpdf.org)
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Executive compensation in theory and Czech practice
Gešev, Jordan ; Schneider, Ondřej (advisor) ; Koubek, Ivo (referee)
The thesis describes and analyzes incentives and motivation, an institutional background, individual characteristics and quality of corporate governance and their impact on a level and a structure of executive compensation. The principal-agent model, the managerial power approach and the stewardship model are analyzed and the comparative study is included. Moreover, multitasking and earnings management are discussed. The practical part reminds the transition period and results in the description of some remains. The Czech compensation system is analyzed; the structure of pay is decomposed and commented. Moreover, the legal consequences and institutional characteristics related to executive remuneration are challenged and the approach of tax optimization supremacy criticized. Powered by TCPDF (www.tcpdf.org)
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Oligopoly theory : mobile phone providers in the Czech Republic
Šopovová, Andrea ; Netuka, Martin (referee) ; Koubek, Ivo (advisor)
This paper studies an Oligopoly theory, which is applied on a mobile phone market in the Czech republic in order to measure and analyze the market performance throughout the years (1995-2008). We present several approaches of measures of market performance. The chosen econometric model then gives the results. A central question we ask is whether and how much the behaviour of operators changed with an entry of new provider. We get rather expected results. Moreover, we include a critical evaluation of our model and analysis.
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Informational cascades in economics
Hrachovec, Martin ; Chalupka, Radovan (referee) ; Koubek, Ivo (advisor)
Herd behavior is one of the fields that has not been explored much yet. Some approaches exist in sociology and psychology as well as in economy. One of the economical approaches is the one of informational cascades, building on the framework of Bayesian economics. This thesis first introduces Bayesian framework and then the basic models of informational cascades. Main aim of the thesis is to provide introduction to the topic and point out connections to the everyday life; therefore generalizations to the basic models are introduced and three practical cases of possible application of informational cascades elaborated.
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