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Study and characterization of the recessive resistance genes to Pea seed-borne mosaic virus (PSbMV)
Konečná, Eva
Pea seed-borne mosaic virus (PSbMV) belongs among the most frequent viral pathogens causing severe yield and seed quality losses in field pea and other legumes. These losses might be the most effectively prevented by use of resistant varieties. Resistance to the common P1 strain of PSbMV is conferred by a single recessive gene (eIF4E), localized on LG VI (sbm-1 locus), while the resistance to lentil L1 strain is localized on LGII at sbm-2 locus. Germplasm of 2803 pea accessions was screened for eIF4E intron 3 length polymorphism using two sets of primer combinations, resulting in the detection of four eIF4EA-B-C-S variants, whose distribution was geographically structured. In order to identify gene underlaying sbm-2 locus, we have analyzed variation in the candidate eIF(iso)4E gene sequences from selected pea lines, reported as donors of resistance. we analyzed expression of both resistant and sensitive eIF4E alleles in F1 and F2 heterozygous plants, sensitive and resistant homozygotes after PSbMV infection, by qRT-PCR together with evaluation of viral concentration.
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Marketing Mix of the Company
Konečná, Eva ; Salamon, Jakub (referee) ; Mráček, Pavel (advisor)
The diploma thesis is focused on marketing problems of company. The thesis solves marketing mix, products and offered services. The result is suggestion of marketing mix improvement, especially of marketing communication, which leads to acquisition of customers.
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Dry Ice Blasting and Industrial Practice
Konečná, Eva ; Máša, Vítězslav (referee) ; Kuba, Pavel (advisor)
This thesis deals with the subject of dry ice blasting and its industrial practice. The key charakteristics of dry ice are described as well as an overview of dry ice blasting practical usage in various industries. Main part of this thesis focuses on a study of dry ice degradation, through a series of experiments and observations.
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Retail audit analysis of confectionery market in Czech Republic
Konečná, Eva ; Vávra, Oldřich (advisor) ; Navrkalová, Jana (referee)
The main goal of my master thesis is to conduct a complex analysis of the confectionery market in Czech Republic, as one of the most profitable and dynamic category. The methodology that is used to analyse the market is the retail audit analysis, that provides an independent insight into the problem and helps to analyse the market from various perspectives. The first part is focused on the total confectionery market with the goal to introduce the market with its specifics, then the analysis goes deeper into the chocolate confectionery market and is extended by consumer research, that provides a useful consumer insight. As a result, the thesis emphasizes the importance of retail audit data, while at the same time gaps of the analysis are shown by using the consumer research as a secondary methodology.
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Marketing and communication strategy of Wrigley Company and evaluation of their effectiveness
Konečná, Eva ; Postler, Milan (advisor) ; Jánoš, Marián (referee)
The bachelor thesis deals with marketing strategy of Wrigley Company and analyzes current methods of evaluation of their marketing activities. Theoretical part of this thesis characterizes the basic terminology used in the marketing field with an emphasis on strategic marketing and summarizes the most important marketing metrics. The practical part introduces the Wrigley Company, their marketing strategy and methods of measuring the return on their marketing investment. In the last chapter is accomplished the goal of the thesis, which is to design a standardized method of evaluation of effectiveness of marketing campaigns in Wrigley Company.
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