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International Marketing Mix of Selected Company Entering Foreign Market
Sadloňová, Lujza ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the issue of the international marketing mix of a Czech company entering the German market. It specifies the motives and forms of entering the foreign market and defines the individual components of the international marketing mix. It contains a suggestion for a suitable form of entry, elaboration of an international marketing mix of the company and based on a survey of competitive prices of selected products, it recommends choosing a suitable pricing strategy when entering a foreign market.
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The Proposal of the Communication Mix for a New Product
Pšejová, Kristína ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This diploma thesis is focused on marketing, specifically the communication mix. The theoretical part defines the most important concepts needed to understand the issue. At the same time, there are described analyzes, which will be later used in the analytical part, that evaluates the current state of the selected company. Based on that analyzes, the last part of the thesis will propose solutions to the identified deficiencies to correspond with the main goal of the work.
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Marketing Mix of a Company
Klusák, Tomáš ; Mucha,, Martin (referee) ; Kaňovská, Lucie (advisor)
This thesis is focused on the analysis and subsequently the proposal of marketing mix of a company which provides accommodation, catering and hospitality services. The theoretical part deals with the definition of basic concepts in the field of marketing and in particular with the field of price, point of sale, product and promotion. The analytical part of the thesis is focused on the assessment of the external and internal environment of the chosen company and the mix elements analysis as they are currently set. On the basis of the identified state, such conclusions and suggestions will be drawn, which will lead towards improved management and strengthening the company’s position in the given market during the following years.
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Marketing Mix of a Family Pension
Sikorová, Petra ; Chlebovský, Vít (referee) ; Kaňovská, Lucie (advisor)
Master’s thesis is focused on the marketing mix of the family guesthouse. Theoretical part is describing basics and important concepts of marketing mix and its tools. Description of all analysis, which are used in the master’s thesis is also included. The analytical part of the thesis is focused on the presentation of current situation of the guesthouse and its marketing mix. The final part contains proposed changes.
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The Using of Marketing in the Service Sector
Klimová, Monika ; Pretóry, Lukáš (referee) ; Kaňovská, Lucie (advisor)
The subject of the thesis "Application of marketing in the service sector" is focused on on the analysis of internal and external marketing environment and marketing research customer satisfaction. The first part focuses on theoretical summary of basic marketing concepts, the practical part focuses on the marketing analysis and evaluation of marketing research and the last part introduces own proposals for optimization of customer satisfaction and field marketing activities.
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Proposal of Online Marketing Campaign for a Company Expanding on a Foreign Market
Franěk, Jiří ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
The thesis focuses on the proposal of an online marketing campaign for a company expanding into the Polish market using growth hacking and the PAVORD marketing framework. The theoretical part is devoted to definition of basic concepts in the areas of online marketing, Facebook Ads Manager and advertising campaign reporting. The analytical part is dedicated to the introduction of the project, analysis of the current state, the marketing mix of the company and research on the correlation and causality of selected metrics on the success of advertising posts. The proposal part presents how to use the collected data for campaign proposal, setting up processes for managing and evaluating ad posts trough the growth hacker app.
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Proposal for Christmas Tour Advertising Campaign
Nejčevová, Lada ; Cafourek, Tomáš (referee) ; Kaňovská, Lucie (advisor)
Master‘s thesis called “Proposal of Advertising Campaign for Christmas Tour” focuses on making a marketing plan proposal for a certain project. This thesis is divided into three main parts. The first chapter presents theoretical starting points from the marketing area. The second chapter deals with the analysis of the current state of the selected company and Christmas tour project. Proposals for improvement of the promotion and overall running of the project are formulated in the third chapter.
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The Analysis of Marketing Project of a Company
Runštuk, Zdeněk ; Šabat, Tomáš (referee) ; Kaňovská, Lucie (advisor)
This bachelor’s thesis deals with marketing campaign of a company XY. Concentrated on self-employed persons and people with small bussinesses, who does not know the company or are not in business contact with. The goal of this thesis is to evaluace this strategy. Thesis is devided to free parts. Theoretical part is dealing with terms needed for easier understanding of issues and explaining of each isme. It deals for example with basic ways to gain contacts, making interests of potencial customers, it explains concepts such as marketing mix, propagation, telemarketing or direkt marketing. Second practical part has duty to describe marketing campaign from contacting of target groups to processing the progress of promotion events. Third part evaluates access rate of campaign and offers personal ideas to improve the campaign.
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Marketing Mix of a Company
Šustrová, Barbora ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
This master‘s thesis concerns marketing mix of the company. The thesis is divided into three parts. The first part explains the concepts of marketing and marketing mix. The second part describes the selected company and analyzes its current marketing situation. In the third part, changes will be proposed to improve the marketing mix and communication of the company.
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