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The Proposal for the Strategic Development of a Startup Operating in the Field of Online Media on the Czech Market
Oulehla, Radim ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The thesis deals with the proposal of a strategy of a start-up operating in the field of online media on the Czech market. The first part of the thesis explains to the general concepts related to strategic management, selected analyses of the external and internal environment of the company. The analytical part of the thesis is devoted to the application of selected methods, identification of the external and internal environment of the startup and situational assessment. The findings from the analytical part of the thesis are then used to develop an appropriate strategy proposal that leads to increased sales and the creation of a stronger community of loyal customers.
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Proposal of Marketing Communication
Slavíčková, Marie ; Pelikán, Vladimír (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis is focused on creation of the marketing communication proposal for medium-sized trading company. The first part of thesis describes theoretical background and characteristics of basic concepts and knowledges of marketing. The second part characterizes trading company PRECON s.r.o. and its current marketing status. The last part focuses on creation of a proposal of marketing communication proposal for this company.
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Customer Satisfaction and Proposals for its Improvement
Šivelová, Terezie ; Zapletalová, Pavla (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a concept of arrangements designed to increase customer satisfaction of Pražírna, s.r.o. The first section describes the theoretical background. The following analytical section analyses activities of the company and its contemporary marketing mix. This section also contains an analysis of the corporation's background, marketing research and SWOT analysis. The last section suggests changes and recommendations for enhancement of customer satisfaction in the area of provided services and marketing communication.
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Personell Plan Proposal for a Company Development
Horák, Dominik ; Kaňovská, Lucie (referee) ; Konečná, Zdeňka (advisor)
The bachelor's thesis focuses on the reorganization of small business production and the related expansion and change of organizational structure to improve working conditions and introduce a new product in the company's portfolio. In my work I also focus on the analysis of the current state of the company, the analysis of the internal and external environment using the SWOT method and Porter's analysis of the five forces. Part of the work is also a financial evaluation of the implementation of changes.
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Propsal for an Improvement of Customer Satisfaction
Vítková, Markéta ; Bumberová, Veronika (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the issue of customer satisfaction with services of providing internet access of Infos Art s.r.o. in Prostějov. The thesis is divided into three main parts. The first part of the thesis is focused on a theoretical basis. The second part of the thesis includes analysis of the company and then customer satisfaction survey. The last part of this thesis includes proposals to improve customer satisfaction.
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Marketing Mix and its Connection to a Company Brand
Pešlová, Veronika ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deals with the connection of the marketing mix with the brand of a company, namely Notino, s.r.o. According to theoretical knowledge and methodology, the market analysis, including the marketing mix, is carried out. There will also be a marketing survey on customer brand perception. On the basis of the theoretical and analytical part of the thesis, will be made a suggestion to support the brand development through the marketing mix.
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Proposal of Changes in the Company's Communication Mix
Klimeš, Robin ; Mokrý, Martin (referee) ; Kaňovská, Lucie (advisor)
This bachelor‘s thesis focuses on the proposal of communication mix improvement for the company 4PRICE s.r.o. Its theoretical part explains important marketing terminology and describes some of marketing analyses. The second chapter deals with in depth analysis of the current state of the above mentioned company. The third part introduces specific proposals for improvement of the company's communication mix.
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Customer Satisfaction Research
Urbánková, Simona ; Hytychová, Kristýna (referee) ; Kaňovská, Lucie (advisor)
Bachelor´s thesis deals with marketing research of customer satisfaction for company BORS Břeclav a.s.. Theoretical part thesis pursues to define marketing concept and marketing research. Practial part provides analysis of customer satisfaction mediated pursuant of questionnaire. Thesis contains suggestions for the increase customer satisfaction.
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The Business Plan for Setting Up a Patisserie in Brno-venkov District
Otrusiníková, Yveta ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the elaboration of a business plan for the establishment of a new patisserie in the village of Mokrá-Horákov. The first, theoretical part of the thesis contains the theoretical starting points defining the business idea, concept and structure of the business plan and description of methods used for strategic analysis of the environment in the given issue. The analytical part of the thesis builds on the results of analysis of the general and business environment of the company, its own marketing research and analysis of own resources and capabilities. On the basis of these analysis a suitable strategy for the start-up company is chosen. The suggestion part contains the complete processing of the parts of the plan according to the basic content structure, following the chosen strategy so that the business project is not only feasible but also viable.
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