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Business Plan
Imrichová, Kristína ; Hornungová, Jana (referee) ; Koudelková, Petra (advisor)
This thesis is focused on creation a business plan designed to develop a real small business in the Slovak Republic. The first part which deals with theoretical knowledge will form the basis for creation of analysis and a practical part in which the plan itself will be created. The plan suggests a solution that will increase its business revenues and improve its financial position through innovation and marketing plan.
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Business Plan for Expansion of the Company into a Foreign Market
Vodička, Vlastimil ; Derych, Miroslav (referee) ; Koudelková, Petra (advisor)
This Bachelor´s thesis is focused on expansion of the company into the Austrian market. It is a business concept that provides high value services in a unique environment. Basically, the purpose is to extend a phenomenon based on unusual self-service beer pump associated with cross cultural entertainment provided by high-technological system. This innovative contribution has the potential to become a successfully growing business also on other foreign markets
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Innovation Factors Influencing the Growth of Small and Medium-Sized Emterprises
Koudelková, Petra ; Srpová, Jitka (referee) ; Svoboda, Emil (referee) ; Šúbertová, Elena (referee) ; Koráb, Vojtěch (advisor)
Disertation work deals with innovative factors influencing the growth of small and medium enterprises. In this work are two main objectives related to the topic of work. The first one is definition of innovation activity on the growth of small and medium-sized enterprises in the South Moravian Region and the second one is analyzing the determinants of determining the internal environment of a company seeking to generate innovation podiku. Objectives and hypotheses were established on the basis of the literature search, with emphasis not only on business growth, but also on innovation. Primary research combines the use of qualitative and quantitative methods. The results obtained from statistical analyzes of primary research are presented in partial and general conclusion. This work consists methodological steps for small and medium-sized enterprises with an interest in growing their businesses. For a comprehensive view the work offers the disertatiton work the possibility of further expansion of research and outline the benefits of the individual spheres of professional life
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Proposal of Improving Customer Satisfaction Level of the Company Aromatica cz
Michálková, Renata ; Koudelková, Petra (referee) ; Šimberová, Iveta (advisor)
In my diploma thesis I deal with the issue of a customer satisfaction, which is an important factor of the company success. Customer is the most important part of the market, and if the customer is not sufficiently satisfied, he usually goes to another competitor. Than, if the company really wants to be successful in the market, they must try to provide an adequate care and attention to the customer. The aim of this thesis is then to propose a project for increasing the customer satisfaction and thereby also increasing an awareness of the company. I will survey the customer satisfaction in a company dealing with the production and distribution of herbal products. My survey will be based on the method of questioning using interviewing questionnaires, where both pharmacists and final customers are respondents.. Based on the survey and data provided within the survey, I will evaluate the customer satisfaction and provide the company a recommendation, which would result in increasing of the customer satisfaction.
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