|
|
Segmentation in the context of audience development
Kocianová, Barbora ; SULŽENKO, Jiří (advisor) ; KAŠPAR, David (referee)
The Diploma thesis – Segmentation in the context of audience development – examines approaches towards deepening relationship between audience and cultural organizations based on usage of segmentation models. These models provide better understanding of audience’s needs and their reasons to participate in cultural activities. The theoretical background follows historical perspective of audience development and its tools, the connection between marketing and audience development, criteria and types of segmentation and also cultural particicpation factors, which influence audience’s behaviour and their decision making. In order to elaborate on this topic thoroughly, the British audience segmentation models created by the organisations Morris Hargreaves McIntyre, Arts Council England and The Audience Agency are analysed. Author’s own segmentation model is presented along with recommendations for audience development tools suitable for each segment. This model is based mainly on interviews with representatives of aforementioned British organizations and on data collected via questionnaires from audience participating in Theatre Night 2014 in the Czech Republic.
|
|
|
Theatre and Incoming Tourism in Prague
Hubálková, Michaela ; KAŠPAR, David (advisor) ; DOLANSKÁ, Nora (referee)
This diploma thesis focuses on the issue of cultural tourism, particularly focusing on Prague theatres and incoming tourism in Prague. This work specifically examines the relationship between these two areas.
The aim of this study is to confirm the hypothesis whether it makes sense to look at theatres in Prague as one of the tools of marketing strategies and promotion of the city in relation to foreign visitors. First part of this work is theoretical. It deals with the definition of culture, performing arts and tourism. This part also examines theoretical approaches to the issue of cultural tourism and cultural tourist.
Practical part of this study includes a survey and interviews in selected theatres and institutions, thematically focused on marketing communication and overall approach to the target group of foreign visitors.
|
|
|
Extension of the Code Listener Infrastructure Adding C++ Support
Kašpar, David ; Peringer, Petr (referee) ; Dudka, Kamil (advisor)
V této práci je popisováno rozšíření infrastruktury Code Listener, kterou lze použít pro tvorbu nástrojů pro statickou analýzu programů, o podporu zpracování programovacího jazyka C++. Řešení představuje rozšíření pluginu Code Listener bez nutnosti jakékoliv modifikace v již existujících statických analyzátorech, které jsou na této infrastruktuře postaveny. Výsledkem této práce je přidání podpory pro zpracování základních konstrukcí jazyka C++, jako například jmenných prostorů, L-hodnotových referencí nebo tříd.Přínosem této práce je možnost ji dále použít jako odrazový bod pro implementaci zbývající podpory jazyka C++ pro infrastrukturu Code Listener.
|
|
|
PUBLIC SUPPORT TO CULTURE IN PÍSEK
Ruttenbacherová, Aneta ; JEŽEK, Vlastimil (advisor) ; KAŠPAR, David (referee)
The thesis is aimed at introducing the reader with the cultural policy of the Písek town and the cultural organizations operated by the town itself. The thesis comprises a brief description of general facts about the historical development and contemporary situation of the state and regional cultural policy, which represent the base materials for the cultural conception for 2005-2020 to which the thesis is also dedicated. The major part of the thesis comprises description of the particular organizations operated by the town - Centrum kultury Písek o. p. s., Sladovna Písek o. p. s. and Městská knihovna p. o. The main intent of the thesis is to describe to functioning of these cultural organizations and to try to find out what advantages and disadvantages the town has had by establishing Centrum kultury o. p. s. (an institution involving almost all major cultural organizations in the town). My thesis is based on the assumption that this step has been disadvantageous for the town as well as for the particular institutions.
|
|
|
A Culture in Crisis or Cultural Transformation?
Mikhailiv, Olga ; KAŠPAR, David (advisor) ; SULŽENKO, Jiří (referee)
This thesis will attempt to answer the question: A Culture in Crisis or Cultural Transformation? - The Case of Lviv?s Cultural Actors. The intention of this work is to critically assess the state of culture in Ukraine and to determine who are the real actors impacting cultural development in the country. The present study provides a brief overview of cultural legislation from independence to present-day as well as identifies the private and civil actors engaged in cultural activities in the country. Finally, in the framework of a case study, the thesis examines cultural development at the local level by taking the city of Lviv as an example.
|
|
|
JOHAN - centre for cultural and social projects
Náhlíková, Petra ; VÁCLAVOVÁ, Denisa (advisor) ; KAŠPAR, David (referee)
This bachelor thesis's main aim is to familiarize the reader with specifics of function of Pilsen?s non-profit organisation JOHAN - centre for cultural and social projects - on the basis of a case study observing development, history, operation, dramaturgy, finances and activities of this organisation. It shows the ways in which cultural-social centre differs from other cultural centres. It maps important aspects necessary for emergence of such an institution and for securing its operations. It points out the benefits and drawbacks of gradual development and necessary professionalization of the organisation. Last but not least the thesis deals in particular with the unique space former train station of Pilsen's South suburb, called the Moving Station, which emerged as one of the first cultural-industrial spaces in the Czech Republic. The thesis also observes the benefits of JOHAN's membership in cultural networks of Trans Europe Halls and the "Nova sit" network.
The thesis should also serve as an inspiration for dealing with operations, finances and production cases in nascent organisations of similar aims in other localities and cities.
|
|
|
Cultural Education
Fialová, Daniela ; KAŠPAR, David (advisor) ; CIHLÁŘOVÁ, Kristýna (referee)
This thesis has the subtitle Conceptional cooperation between elementary schools and cultural institutions in Prague. It focuses not only on the theatrical field, but also on other types of institutions such as galleries, music ensembles and libraries in order to gain insight into the situation of programs for schools that contribute to the education of the youngest generation of visitors. It aims to map the situation of cultural education in Prague and to put it into the context of the Czech Republic and Europe. Further, the work examines motivation or vice versa barriers of the implementation of educational programs from the point of view of cultural institutions and schools respectively. This is done on the basis of background research, interviews and studies of the constitutional documents.
The first part deals with the nuances of terminology related to the education of children in the field of arts and culture, and summarizes the conceptual documents, which work with the term cultural education.
Work continues with the summary of the way-out of the current state of cultural education. There are described the most common types of programs for schools, the role of the lector in the institution and different possibilities for the implementation of such programs due to operating conditions.
The second part is devoted to a comparison of outcomes from interviews with eight representatives of Prague's cultural institutions and five teachers from elementary schools.
Finally the two examples of good practice from abroad are introduced as well as two examples of projects in Prague and their potential for future development.
|
|
|
Creative center Zlín
Novák, Petr ; SULŽENKO, Jiří (advisor) ; KAŠPAR, David (referee)
The thesis deals with three main areas : issue of cultural and creative industries, the theoretical creation of a business plan and it is practical application to practice on an example of a business plan of creative center in Zlin. The first area affects the overall context of cultural and creative industries in connection with terminology themes within this issue in Zlin and Zlin region overlapping with the selected regional situation. The second area includes theoretical preparation of the execution of the business plan according to current trends. The last part reflects the summarization of the practical project at the theoretical level.
|
|
|
Theatre Behind the Fence
Adolfová, Barbora ; Svobodová, Doubravka (advisor) ; Kašpar, David (referee)
This bachelor thesis is focused on running of cultural institutions in psychiatric hospitals in the Czech Republic. It takes into account all implications of the fact that all of them are health institutions established to take care of people suffering from mental disease.
The thesis emphasises the Theatre Behind the Fence, a theatre which is situated in the area of Psychiatric Hospital Bohnice in Prague. The thesis should analyse the ability to compete in the area of cultural activities in it´s region. The conclusion of this thesis should be offering possible options of future direction of the Theatre Behind the Fence. The thesis focuses on other cultural objects and activities of the Psychiatric Hospital Bohnice as well.
This bachelor thesis should provide information on actual situation of cultural activities in Czech psychiatric hospitals. It should also encourage discussion not only about ?culture behind the fence? but about today´s role of psychiatric hospitals themselves.
|
|
|
Artmarketing - marketing at the theatre
Kašpar, David ; Pittermann, Jiří (advisor) ; Lázňovský, Michal (referee)
The main accent of this text is dedicated to a research of a marketing mix in the theatre (including produkt, place, promotion and price). Each of the marketing instrument is always analysed considering the specific of theatre. Next part of the text is dedicated to an audience and its behavior. In the last but one chapter the theatre planning is beeing described. Next to its improtance (setting the mission and goals), the text aslo describes the planning process. At the end, the brief description of some general arts marketing principles is defined.
|
guest ::
RSS feed.