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Suicidality in children
JELÍNKOVÁ, Jana
The thesis deals with the characteristic of suicidal behaviour of children and juveniles. It has only theoretical part, where the children age and the age of adolescence is described with all the specific issues. Then the forms, reasons, ways and risk factors of suicidal behaviour are described as well. Next chapters are focused on diagnosis and treatment of suicidal behaviour of children and juveniles and also the prevention of this behaviour. The last chapter deals with the statistic data, provided by the Czech Statistical Office.
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Proposal and Valuation of the Investment Project
Vodrážka, Vojtěch ; Jelínková, Jana (referee) ; Vítková, Eva (advisor)
This diploma thesis analyses project of investment apartment building and aims to study feasibility of business intent. At the opening of theoretical part there are investment projects characterized and further defined single parts of feasibility study, which is extended by description of possible ways of financing. Content of practical part is already design of the investment project which includes its location and technical solution, following in further chapters are market analysis and related key outputs of marketing strategy, included is also financial analysis and assessment of economical effectiveness. At the ending of thesis the risk analysis is made and preventive measures explained.
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Design of the marketing strategy of a commercial firm
Jelínková, Jana ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this thesis is to design a marketing strategy selected business company that operates on the market of outdoor clothing. The theoretical part deals with an introduction to marketing, marketing concept and the importance of brand. The practical part presents company in more detail, analyses market of outdoor clothing, customers and competitors. This information serves as a starting point for designing appropriate marketing strategy, which is elaborated into each element of the marketing mix at the end of this thesis.
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