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Adaptation to climate change from the perspective of (Czech) law
Jech, Martin ; Sobotka, Michal (advisor) ; Fabšíková, Tereza (referee)
Adaptation to climate change from the perspective of (Czech) law Abstract Key words: climate change, adaptation, Czech law Climate change is a current topic that has an impact on many components of the environment and the whole society. Besides mitigation, adaptation is a key response to climate change. This diploma thesis deals with the issue of how (especially Czech) law approaches to adaptation to climate change. Particular legal instruments related to adaptation to climate change are discussed, especially conceptual, administrative and economic instruments, in the fields of protection of water resources, forest, agricultural land and nature and landscape. Selected non-law instruments related to adaptation to climate change are also mentioned. The thesis has several related research inquiries. The first question is what is actually a climate change and whether it is (or will be) its course unprecedented in the Holocene and the related question what climate is expected in the next decades. This is followed by other research questions, particularly how the political-legal approach to the question of climate change (especially adaptation) has evolved and what is the current legal level of adaptation to climate change, i.e. whether it is satisfactory or has some imperfections. And if it has some...
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Patriotic Education in Chinese Secondary School History Textbooks
Jech, Martin ; Hudeček, Jiří (advisor) ; Maršálek, Jakub (referee)
The main goal of my bachelor thesis is to describe the content of teaching of modern Chinese history at Chinese high schools and its connection to patriotic education. In the introductory part I will focus on the need for patriotic education and its origin, on the changes of the conceptions of Chinese history teaching during the PRC, organization of history teaching, curriculum content, examinations and the process of publishing textbooks. A key part will be the analysis of the contemporary textbook of modern Chinese history - Compulsory education textbook - Chinese history - 8th year (Yìwù jiàoyù jiàokēshū - Zhōngguó lìshǐ - bā niánjí, 义务教育 教科书 - 中国历史 - 八 年级) (Qi Shirong, 2017) for the eighth grade of Chinese compulsory education. Here I will compare the content of the textbook from the Opium Wars to present, direct evaluative narrative and quotations from authoritative sources, emphasis and omission of historical events, rhetorical turns and use of evaluative language, visual accompaniment of interpretation, etc. and I will deal with how these means serve patriotic education. Keywords China, modern history, teaching, Opium Wars, Taiping rebellion, Yihetuan, Xinhai Revolution, Guomindang, Communist Party of China, Long March, Yan'an, Sino-Japanese War, People's Republic of China, Mao Zedong, The...
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The Image of Man in the Contemporary Society in the Thought of Byung-Chul Han
Jech, Martin ; Mlynář, Jakub (advisor) ; Skovajsa, Marek (referee)
(in English): The topic of this bachelor thesis is the reflection of contemporary late modern capitalist society and neoliberalism and forms of violence in society, as well as digital media. Within this framework, the main goal of the thesis is to depict an image of human individual as portrayed in the works of the contemporary author Byung-Chul Han. It is purely a theoretical work based on the detailed analysis of Han's essays and partly also the authors that Han builds on. Firstly, the bachelor's thesis deals with the macrosociological description of contemporary society, especially the transition from the so-called disciplinary society, based on various forms of negativity, to contemporary, so-called society of positivity and performance, which abandons all forms of negativity mainly to maximize Capital. In this general sociological framework, the image of the contemporary man as an actor in socio-economic relations is then presented, with an emphasis on his transformation from a subject to a self-exploiting project, which nowadays becomes a kind of new homo sacer whose life form is merely a bare life that must be preserved, vital and productive. This work also deals with the topics of the human body, beauty and interpersonal relationships, which are perceived against the background of the...
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Strategie podpory prodeje v Procter & Gamble
Šebesta, Miroslav ; Stříteský, Václav (advisor) ; Jech, Martin (referee)
The thesis gives comprehensive overview on the topic of sales promotions. The special focus is devoted to activities of Procter & Gamble on the Czech market. With increasing importance of sales promotions on the Czech market, the thesis aims to introduce main academic findings concerning sales promotions and test them on brands of Procter & Gamble. The next goal is to find out whether sales promotion strategies of Procter & Gamble provide a competitive advantage for the company on the Czech market. Using statistical and comparative methods, the thesis brings valuable conclusions for both marketers and academics. It was found out effects of Procter & Gamble sales promotions are in line with academic theories and its sales promotion strategies provide competitive advantage for the company.
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Návrat tradičních tuzemských značek a jeho vnímání českými spotřebiteli
Djakowová, Nela ; Halík, Jaroslav (advisor) ; Jech, Martin (referee)
Traditional well-known czech brands that domestic consumers kept buying during the socialism period, have been successfully returning to the Czech market in the recent years. Besides reestablishing original retail brands we are now encountering co called ''retrowave'' in general, which is represented with TV retro series and programs, exhibitions and local brand support projects. The theme of this thesis has been chosen due to its actual and contemporary reasons and overall inclinations of Czech consumers to the traditional brands and values. The goal is to examine and describe this trend, its factors, circumstances and contingencies and also to support key findings with several successful real examples from the market. The thesis describes thoroughly successful return of traditional czech baking oven Remoska and its expansion to both Czech and foreign households. The practical part of this thesis processes empirical research on the Czech population sample designed by the author which is supposed to analyze the trends described above.
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