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Viewers of Herbář, TV program popularizing alternative lifestyle
Gajdová, Jana ; Reifová, Irena (advisor) ; Jansa, Petra (referee)
The topic of my thesis is the audience of Herbář, a programme broadcast by Czech Television since 2013, which popularises alternative lifestyles characterised by conscious consumer tactics. These tactics include, for example, certain forms of local food activism based on the ideas of the Slow Food movement, the application of certain DIY practices, the pursuit of partial food self-sufficiency, or an individual's efforts to minimize the negative impact of their actions on the state of the environment. The TV programme Herbář is a lifestyle show that features elements of TV food tourism focused on the countryside and traditions. It is a specific form of eco-reality television, using the emotional identification of the viewer with the presenter, which occurs through the chosen way of moderating the programme, and dramatisation, using images of idealised rural and simple lifestyles. I first introduce the reader to the related themes in order to place my work in a clear context. I will then attempt to answer who the audience of Herbář is, what are the possible audience attitudes towards the programme and related themes, and how these audience attitudes are reflected in the lifestyles of individual viewers. I will attempt to answer these questions through a simultaneous triangulation of qualitative and...
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Media Image of the Israeli-Palestinian Conflict in 2021
Ratner, Tomáš ; Jansa, Petra (advisor) ; Kotoučová, Ditta (referee)
The bachelor thesis studies the media image of the Israeli-Palestinian conflict in the Czech media in 2021. The Defender of the Walls / The Sword of Jerusalem is the name of the armed conflict that took place in the territory of Israel and the Palestinian Authority in May 2021. Although it is the same armed conflict, the two opposing sides call it differently, namely Defender of the Wall by Israel and Sword of Jerusalem by the Palestinian Authority. The media image of the conflict may be similar - same conflict, different media interpretation. Therefore, the aim of the bachelor thesis is to find the frames through which Czech online newspapers (Aktuálně.cz and Novinky.cz) reported on the conflict. First, however, the theoretical part of the thesis introduces how the media construct reality and how framing actually works. Along with this, the theoretical part mentions the existing research on the framing of the Israeli- Palestinian conflict or a search of existing knowledge. The thesis then provides insight into the historical and current context of the conflict between Israel and the Palestinian Authority, which is central to the orientation of the issue. The following research section uses qualitative content analysis to identify the frames that are present in the media casts. The research results...
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Communication of the Ministry of Health of the Czech Republic during the coronavirus pandemic on Facebook and Instagram
Preissová, Viktorie ; Jansa, Petra (advisor) ; Nečas, Vlastimil (referee)
This thesis examines the communication of the Ministry of Health of the Czech Republic on the social networks Facebook and Instagram during the coronavirus pandemic period from 1 March 2020 to 31 July 2021. It is based on the theory of crisis communication, political communication and political marketing communication on social networks. Using quantitative content analysis, the themes, forms, appeals and emotional frames of the analysed content are examined. The results of the analysis show that the communication of the Ministry of Health within the analysed Facebook posts was mostly devoted to the topic of sanitary and anti-epidemic measures, the implementation and relaxation of these measures and vaccination. In the case of the analysed Instagram posts, the Ministry most frequently addressed hygiene and anti-epidemic measures, the level of risk of contagion in the Czech Republic and the publication of relevant information and contacts providing relevant information. Posts without an appeal and emotional framework were the most frequently published.
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"Guilty pleasures": The tension between the pleasure from popular culture and good taste
Ružičková, Judita ; Reifová, Irena (advisor) ; Jansa, Petra (referee)
This Master's thesis deals with the phenomenon of so-called guilty pleasures within the consumption of popular culture. The theoretical basis of this work consists of three thematic pillars. Specifically: concepts related to the consumption of popular culture by authors such as Fiske and Ang; a distinction based on taste and cultural consumption, in particular by Bourdieu, Peterson and Holt; and a set of theoretical-critical views on the very concept of guilty pleasure. However, this complex combination of (not only) pleasure and guilt is still just gaining more academic attention. Therefore, the aim of this thesis is to contribute to the understanding of this phenomenon, through individual interviews with consumers characterized by both high cultural capital and a wide range of preferences, known as cultural omnivory. Within those consumers, the contrast of low and high taste, the presumed clash of acceptance of legitimized aesthetic rules and their violation, are present. The research question "How do cultural omnivores with a high cultural capital perceive the consumption of products of popular culture - especially those which they consider their guilty pleasures?" is answered through thematic analysis of coded interviews.
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Sexism in the reality show Your face sounds fimiliar
Vaňková, Alžběta ; Reifová, Irena (advisor) ; Jansa, Petra (referee)
This bachelor 's thesis deals with the presence of sexism in the TV show Your face sounds familiar broadcast by TV Nova. The examined show Your face sounds familiar belongs to the genre of Reality TV, which will be described with its brief history in the thesis. The thesis will also introduce other concepts such as sexism, objectification theory and gender stereotypes. The thesis will provide a brief description of the show Your face sounds familiar. The practical part of the thesis is a qualitative analysis of media content for the study of television news according of E. E. Fields. This analysis will be conducted in seven stages. The aim of the qualitative analysis is to find out if sexism appears in the Czech reality show Your face sounds familiar, if so, what extent it occurs and who is the most frequent initiator.
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Czech and American beauty blogs: comparative content analysis of advertising potential
Šílová, Kateřina ; Reifová, Irena (advisor) ; Jansa, Petra (referee) ; Bednařík, Petr (referee)
This thesis analyses and compares Czech and American beauty blogs in terms of advertising. Using a quantitative content analysis and predefined research questions it attempts to assess their commercial use. The presented analysis focuses on several aspects, such as the quantity of banner and text advertisements, the number of photographs of cosmetic products or mentioning the opportunity of purchasing the product. The aggregate results of the study show that the American beauty bloggers are in advertising use more advanced. This is due to the involvement in affiliate programs, negotiating discount codes with e-shops or placing imperceptible advertisements into regular posts. A partial aim of this thesis is to explore Czech beauty blogs that are increasingly becoming an inexpensive marketing channel for cosmetic companies.
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Typology of conflicts in the reality TV show Wife Swap
Pomahačová, Roberta ; Reifová, Irena (advisor) ; Jansa, Petra (referee)
The bachelor's thesis deals with the analysis of the conflicts within the reality TV show Výměna manželek (Wife Swap) in relation to the typology of the participating families. In the theoretical part the thesis focuses on the sole issue of the social and media construction of reality, the phenomenon of reality TV shows and the show Výměna manželek itself, which is a specific example of the genre. The narratological role of interpersonal conflict in this type of programs will also be examined. The practical part of the work features a quantitative content analysis of individual episodes of the show, which aims to determine the typology of participating family pairs, how family matching is reflects the degree of conflict and what type of conflicts occur.
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The way of using media by the male members interested in fitness culture
Martinková, Michaela ; Reifová, Irena (advisor) ; Jansa, Petra (referee)
This diploma thesis deals with the interaction of male members of the fitness culture with content referring to this topic on social media. The diploma thesis examines the connections between the monitored content, the desire to build masculinity, the satisfaction of men with their own body, or the idea of an ideal male body. The aim of this thesis is to answer the questions of how men interpret media content, which suppose to inspire the creation of healthy lifestyle habits, and whether, or how, this content contributes to their approach to the fitness culture. Research shows that men attribute a significant influence to social media on their concept of fitness as a lifestyle. These participants talk about the strengths and weaknesses of the content of fitspiration, which affect the perception of their own body and mental well-being. Although, social media contributions motivate them to improve themselves and achieve better results, images of masculinity on social media force them to focus on the aesthetics of the body, the amount of muscles rather than on the quality of life, health and other benefits from the regular physical activity.
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Children and the internet - safety and impact of virtual reality
Uhlíř, Lukáš ; Wolák, Radim (advisor) ; Jansa, Petra (referee)
The Bachelorthesis"Children and the internet- safety and impactof virtualreality"focuses on the relationship of smaller children, more specifically the primary school pupils, with the internet, as well as the views and educational practices of their parents. The thesis examines the influence of the virtual world on their psychological and physical health,i.e.the impacton weight, vision,and posture.Regardingpsychologicalinfluences,itfocuses on depression, aggression, and lack of sleep. The thesis aim is to describe children's behaviour online and to point out the potential threats posed by this virtual space. The thesis will introduce the reader to the threats that children may encounter from meeting strangers, to cyber-bullying, cyber-grooming, cyber-stalking, revealing private information, to any form of abuse. In the practical part, the aim is to find out how children and parents approach digital technologies, whether parents perceive them as a necessary evil ora positive source forthe developmentoftheirchildren.Furthermore,the thesispointsto sufficient or insufficient awareness of parents about what their children do on the internet. Whether parents check their children, or accompany them on their journey of knowledge, or, conversely, leave the children at the mercy of the internet. The thesis...
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Agenda setting by Pavel Novotny in the Czech media environment
Bílá, Anja ; Reifová, Irena (advisor) ; Jansa, Petra (referee)
The basis of the agenda-setting theory is the fact that the topics that are emphasized in the media are becoming important for their audience as well. The widespread notion is that those who set the agenda are the media. However, this is not entirely true. The media only allow news to spread quickly, they are not the authors of the topics. Pavel Novotný, a Czech celebrity and politician, formerly a tabloid journalist, currently the mayor of the City District - Prague Řeporyje, is considered to be the cause of many media cases in the Czech environment. The bachelor's thesis examines the activity of Pavel Novotný on the social network Facebook during selected media cases using a summarizing software tool. It also examines media activity using a media database. Its aim is to apply the theory of agenda- setting to the person of Pavel Novotný. In the theoretical part of this work, the author deals with the topics of celebrities in the political field, micro-celebrities on social networks and the transformation of political communication. Furthermore, the person of Pavel Novotný is described here and the theory of agenda-setting is introduced. In the practical part of the bachelor's thesis, an analysis of Pavel Novotný's activity on the social network Facebook is performed during selected media cases...
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