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The Analysis of Event Marketing by Student Organisation
Ježková, Martina ; Knichalová, Gita (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the analysis of the marketing communication in non-profit organization focusing on organizing events and related event marketing. The aim of the analysis is to prepare the groundwork for the creation and implementation of new, unique event that will fill in the accompanying programme of a specific project. The work is divided into three parts: theoretical, analytical and proposal. The analytical part focuses on cultural activities in public spaces with focus on students and the public in order to prepare a unique event. Based on this analysis, the specific event is designed and incorporated into the communication mix of company. The diploma thesis also describes detailed implementation and assesses the whole progress of the event.
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The effect of Iyengar yoga practice on patients with multiple sclerosis
Vodičková, Jitka ; Ježková, Martina (advisor) ; Klimošová, Sylva (referee)
Bibliographical record VODIČKOVÁ, Jitka. The effect of Iyengar yoga practise on patients with multiple sclerosis. Prague: Charles University, 2nd Faculty of Medicine, Department of Rehabilitation and Sports Medicine, 2022. 220 p. Supervisor Mgr. Martina Ježková. Abstract This longitudinal clinical study examines the overall impact of Iyengar yoga practice on patients with multiple sclerosis rated 5.5-7.5 on the EDSS scale. The theoretical part outlines the issues of multiple sclerosis. Then the basic principles of yoga are introduced, and the various modifications of the postures used in yoga therapy in our study are described and illustrated. The paper outlines the mechanisms by which yoga can influence individual symptoms of multiple sclerosis. The practical part consists of case reports of five patients who attended Iyengar yoga sessions for three months and were followed up for a total of seven months. The aim was to clarify how the condition of patients with multiple sclerosis develops with the restriction or complete cessation of physical activity, what effect the practice of Iyengar yoga has on the patients and whether this effect persists for two months after the cessation of the practice. The second part focuses on the comparison of the change in the observed parameters in different patients with...
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Physiotherapy in dysmenorrhea
Novotná, Dominika ; Havlíčková, Michaela (advisor) ; Ježková, Martina (referee)
Bibliographical report NOVOTNÁ, Dominika. Physiotherapy in dysmenorrhea. Prague: Charles University, 2nd Faculty of Medicine, Department of Rehabilitation and Sports Medicine, 2022. 110 pages, 7 attachments. Thesis supervisor Mgr. Michaela Havlíčková. Abstract The theme of this bachelor's thesis is dysmenorrhea, one of a common problems in women. Physiology of the menstrual cycle and the effect of sex hormones on the female body, description and pathogenesis of primary and secondary dysmenorrhea, pain and its connection to the cycle are all included in the theoretical part as well as functional disorders of the musculoskeletal system typically found in patients suffering from dysmenorrhea. Theoretical part then stresses the importance of differential diagnosis between primary and secondary dysmenorrhea and is concluded by a summary of individual methods and concepts used in the therapy of both primary and, if possible, secondary dysmenorrhea. Knowledge from the theoretical part is then used in the practical part: case report of a patient with primary dysmenorrhea which contains of kinesiological analysis and therapy using selected methods of physical therapy. Keywords Primary dysmenorrhea, secondary dysmenorrhea, menstrual cycle, pain, physiotherapy . I agree the thesis paper to be lent within the library...
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The comparison of the effect of methods by Kegel and Mojžíšová in patients with stress incontinence
Polanská, Denisa ; Anderlová, B. (advisor) ; Ježková, Martina (referee)
Urinary incontinence is defined as the involuntary escape of urine that is objectively demonstrable and causes social and hygienic problems. It is a common problem, that is in its results also important medical, social and economical defect. The object of the research of this work was a group of woman patients with the stress form of urinary incontinence, that was instruated by Kegel's or Mojžíšová's methods in home exercises. The goal of this thesis was to influence contractility, power and tense of pelvic floor muscles and to evaluate the effect of the chosen methods. Objectively the results of the work don't demonstrate change of assessed parameters, but it has came to subjective improvement of urinary incontinence's symptoms and differences in kineziological investigation. Powered by TCPDF (www.tcpdf.org)
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Clinical examination in idiopathic scoliosis
Fišerová, Eva ; Šafářová, Marcela (advisor) ; Ježková, Martina (referee)
The bachelor thesis "Clinical investigation of idiopathic scoliosis" informs about anatomy, kinesielogy and development of curvatures of the spine. Scoliosis is characterized as a three - dimensional deformity. The cause of idiopathic scoliosis is unknown. The thesis deals with two theories: the origin of scoliosis in a motor ontogenesis and biomechanical theory according to Karski. The main part treats of early signs of scoliosis, the benchmark examination, which can detect a deformity and clinical investigation of patients with diagnosis idiopathic scoliosis. The thesis informs in brief about prognosis and therapy. The thesis contain confrontation of clinical investigation of seven patients with idiopathic scoliosis and one case report. Powered by TCPDF (www.tcpdf.org)
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The effect of body position on pressure in anus during relaxation and contraction of the pelvic floor muscles. Pilot manometric study
Burianová, Eliška ; Havlíčková, Michaela (advisor) ; Ježková, Martina (referee)
This Research thesis is focused on the influence of body position on the function of pelvic floor muscles (PFM). Anatomical structures, kinesiology and neurophysiology of the PFM are described in the theoretical part of this thesis. It also discusses the methodology used for objective evaluation of the PFM. For the practical part of this thesis, 30 healthy subjects (aged 20 - 30 years, 15 male, 15 female) where chosen via a questionnaire. The subjects were examined via the method of anorectal manometry. The goal of the examination was to measure the distribution of a) resting pressure in the anal canal in selected positions, b) pressure during voluntary maximal contraction of PFM and sphincters in selected positions, c) pressure during 20 seconds of voluntary contraction. Selected positions are: lying on the back; lying on the back with legs elevated and held in "three flexion"; kneeling on all fours with palm support; kneeling on all fours with elbow support; squatting, and standing. Results: a) The resting pressure is influenced by the body position. Highest resting pressure was observed in squatting and standing positions, lowest resting pressure was measured on subjects while kneeling on all fours with elbow support. No significant difference was observed between male and female subjects in...
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Selected methods of therapeutic rehabilitation in spinal muscular atrophy
Nosková, Petra ; Ježková, Martina (advisor) ; Zounková, Irena (referee)
The bachelor's thesis "Selected methods of therapeutic rehabilitation in spinal muscular atrophy - a research paper" deals with the issue of a progressive neurodegenerative disorder in spinal muscular atrophy (SMA) with the focus on therapeutic rehabilitation. Due to the lack of causal treatment in the present time, therapeutic rehabilitation holds a crucial position. The main part of the thesis consists of a brief overview of the existing knowledge of the SMA disorder, the principles of prevention and therapy of the most frequent musculoskeletal difficulties of patients, as well as an overview of selected methods of therapeutic rehabilitation, appropriate in this disorder. The most frequent musculoskeletal difficulties of the SMA patients include: development of scoliosis, contractures and luxation of hip joint. In the overview of methods and concepts appropriate in patients with SMA, selected methods and concepts based predominantly on neurophysiologic principle and options for respiratory rehabilitation were listed. The thesis is supplemented with the casuistry of a patient with the third type of SMA.
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Therapeutic effect on constitutional hypermobility of the shoulder using selected elements of developmental kinesiology
Stýblová, Jaroslava ; Ježková, Martina (advisor) ; Pešicová, Lucie (referee)
Abstraction Bachelor's thesis "the therapeutic effect on constitutional hypermobility in a shoulder joint using selected elements of developmental kineziology" deals with constitutional hypermobility, joint instability in the shoulder joint and its therapeutic effect by using developmental kineziology. For the practical part of the selected kasuistika of two patients, with whom the practice was the strengthening of the muscles of the shoulder girdle, and thus affecting the instability in the joint. Therapy takes place over a period of six weeks, when probandi practiced once a week for 90 minutes with the therapist and further every day 15 minutes without a therapist. After a six-week therapy was carried out control tests. Rehabillitačním effect was achieved partial improvement of stability, coordination and propriocepce in the joints.
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Prevention of back pain in adults using a computer
Žbánková, Marie ; Ježková, Martina (advisor) ; Smolíková, Libuše (referee)
Computers in modern times have become part of our lives, but apart from benefits they bring many medical complications as well. This paper provides a brief overview of existing knowledge and studies, dealing with back pain in the adult population working with computers. In the theoretical part, the emphasis is on prevention and treatment of back pain, which is very intertwined. The practical part presents the results of research, which had the form of a checklist answered by 50 men and 73 women. The results show high prevalence of back pain of computer users, many differences are to be found in the characteristics of pain of men and women, ages and dependence of pain intensity on movement habits of respondents. The work points to the significance of the problem, which is important for the society. It stresses the need for an active approach of computer users and their employers. Powered by TCPDF (www.tcpdf.org)
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