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Obchodné a kultúrne špecifiká Venezuely
Petričková, Soňa ; Müllerová, Františka (advisor) ; Hudeček, Michal (referee)
The aim of my bachelor thesis is to provide general information about Venezuela, to assess its current economic situationand basic macroeconomic indicators and to outline possible future economic development. Another part deals with Venezuela's membership in international organizations and cooperation with Czech Republic. At last I focused on the cultural and business differences in different styles of negotiations and I compared the results of a survey based on Hofstede's dimensions woth opinions of some Venezuelans.
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Product development in non for profit organization (AIESEC example)
Soukup, Vladimír ; Postler, Milan (advisor) ; Hudeček, Michal (referee)
Theoretical part of this bachelor thesis focuses on product development and product marketing in the specific context of marketing of services in non-corporate sector. Specific part is dedicated to tools of analysing the competition and market position. In practical part of the thesis the specific condition of AIESEC, international students organization, and its product portfolio are coming into focus. I am analysing tvojekariera.cz, a particular product of AIESEC Czech Republic, and offering solutions for its development in order to become more competitive and externally relevant.
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Usage of Balanced Scorecard for IS/IT efficiency measurement
Bílík, Petr ; Maryška, Miloš (advisor) ; Hudeček, Michal (referee)
This bachelor thesis is concentrating on the possibility of usage of Balanced Scorecard for IS/IT efficiency measurement. Objective of this thesis is to analyse current state of CRM system in AIESEC using BSC and to create list of measures to take to increase efficiency of the measured CRM system. This list of measures is created based on the analysis done using BSC. The thesis is divided to two main chapters. The first chapter is theorethical and its main focus is to describe BSC. It contains the logic with which BSC is being created and also advantages and disadvantages of this method. Important part of this chapter is also theory on IT BSC, which describes modification of standard BSC for purpose of IS/IT system measurement. The end of this chapter is devoted theory on the measures of success in IS/IT. Second chapters od this thesis is practical and is devoted to application of gathered theory in practice. CRM system used by AIESEC is the object of measurement here. The first part of this chapter describes the system and the reality in which the system is being used. Next part contains concrete BSC, which describes functioning of the system. This part was designed in cooperation with AIESEC representatives. Next, the measures of success were set for BSC. This was followed by the measuring of the system.Based on that, concrete data were analysed. This analysis provided the material to suggest set of measures to increase efficiency of CRM system. These measures will be given to AIESEC to apply them to practice to increase efficiency of the system. Theorethical part of the thesis was based on data from expert literature and academic articles. Practical part was based on the theory, consultations with AIESEC representative and users' survey about CRM system.
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Differentiation of BONEGA products by blue ocean strategy
Hudeček, Michal ; Zamazalová, Marcela (advisor) ; Novinský, Marek (referee)
At the moment, one of the biggest problems BONEGA company is dealing with is blocked access to wholesale networks by strong multinational corporations. One of the solutions is to introduce such unique and different products that customers force wholesales to offer BONEGA products as other competitors would not provide comparable devices. This thesis evaluate existing approaches to differantiation. The most suitable solution for current situation of BONEGA is blue ocean strategy. However, it has several unsolved issues, especially when applied to manufacturing firm with wide range of products, that are being solved in this paper. In order to gain long term competitive advantage based on value innovation, blue ocean strategy must be implemented into company's culture. Therefore a pilot realization of the process was undertaken. It brought several new ideas for differentiation and also valuable knowledge about adoption of the process into day-to-day company life. Those findings are also part of this work.
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