|
| |
|
| |
|
|
S-publishing on the Czech market
Linhartová, Nikola ; Gullová, Soňa (advisor) ; Horáková, Helena (referee)
The thesis deals with marketing strategy for the product S-publishing on the Czech market. Main goal of the thesis is a creation of appropriate marketing strategy for company Sittardia, that will focus mainly on communication channels on the Internet. Part of the thesisis also segmentation of potentional customers, competition analysis and SWOT analysis.
|
|
|
Brazil´s oil market
Kužmová, Anna ; Gullová, Soňa (advisor) ; Horáková, Helena (referee)
The aim of this bachelor thesis is to analyze the position of Brazil in the global oil market. The first chapter is focused on the basic characteristics of oil and trading with it. The second chapter deals with the current situation on the global oil market and clarifies the current development of its basic indicators. The third chapter deals with the change in Brazil's position on the global market, the impact of the oil industry on the domestic economy and the analysis of the current state of the Brazilian oil market.
|
|
| |
|
|
Marketing activities supporting customer loyalty in banking sector
Ochec, Jiří ; Boučková, Jana (advisor) ; Horáková, Helena (referee) ; Zvánovec, Rudolf (referee)
This dissertation thesis identifies marketing activities that support customer loyalty in banking in the Czech republic. Besides providing the answer on question which loyalty activites to implement it defines general methodical model designed for similar projects use. The thesis also deals with several approaches to clients selection process including analytical marketing tools application. The research is structured into several continuous grades which findings follow each other. It also takes into consideration numerous dimensions of customer perception such as satisfaction, personal use, exit barrier, standards and inovations. New term meanings for satisfaction, retention and loyalty are defined in the thesis.
|
|
|
Corporate identity of the Academy of Sciences of the CR
Svejkovský, Ivo ; Boučková, Jana (advisor) ; Tomek, Gustav (referee) ; Horáková, Helena (referee)
The dissertation deals with the issue of the corporate identity of the Academy of Sciences of the CR (ASCR). Through secondary and primary qualitative and quantitative research projects, the corporate identity of the ASCR is analysed in the internal and external milieus of the institution, in the European Area generally and also in comparison with Great Britain. The main aim of the dissertation is the proposal of a model of the corporate identity of the Academy of Sciences of the Czech Republic with a focus on the area of science popularisation and communication, namely for the purpose of improving the image of the ASCR and increasing the awareness of the general beneficial effect of science and research among the lay and specialised public in the Czech Republic. The proposal of the model is elaborated on its theoretical bases utilising background materials arising from the research projects conducted. The enrichment of the Czech scientific milieu by a deeper view into the general issue and an investigation of corporate identity in the CR and globally can be considered as the contribution of the dissertation in the area of the theory of marketing. The theoretical contribution of the work is also the proposal of a model of corporate identity for the ASCR and the other scientific-research institutions with a similar focus. The practical contribution of the dissertation is the possible utilisation of the proposed model of the corporate identity of the ASCR at the Academy of Sciences of the CR, at the scientific workplaces of the ASCR and at the other scientific-research institutions of a similar focus in the CR and around the world.
|
guest ::
RSS feed.