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Headline - comparison of headlines in tabloid and serious press and their internet version
Kopřivová, Jana ; Chejnová, Pavla (advisor) ; Holanová, Radka (referee)
The aim of this study was trace the general tendence in the produce of headlines in the tabloid and serious press and their internet versions. The basis for this work was a sample of twelve newspaper headlines that came out in January and February 2013. There were drawn following conclusions on the basis of stylistic and pragmatic analysis and comparison of these titles. Analyzed subtitles are different designs and used language tools. The tabloid media is trying to attract potential readers, especially graphic design titles, while serious media put more accent on the content of the title message. The tabloid headlines have characteristic color caps and overhang headling to other cell components. Headlines of serious media are printed in black and stands on the site separately. One of the differences between tabloid headlines and serious media is their length - tabloid usually decide for shortes ones than the serious media. Basis subtitles should form a neutral literary language, yet there are presented present colloquial expressions in the headlines of tabloids and media. Tabloid headlines include expressive sign unlike the serious media headlines. Statements in the headlines are assertive and have interrogative and directive use. The tabloid media uses interrogative function in headlins more than the...
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Challenges in Promotional Texts
Wolfová, Michaela ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
Challenges in PromotionalTexts The goal of this thesis is to provide a comprehensive analysis of challenges in commercial advertisements. It will analyze texts of printed, television, internet advertisements The thesis will examine what approaches are used in marketing campaigns to challenge to the recipient's emotions as well as what social values are used for the challenges to be effective. There search will be based especially on stylistic and content analysis
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Linguistic image of woman in the magazine advertising in the yeares 1917 - 1930
Štumpf, Michal ; Šmejkalová, Martina (advisor) ; Holanová, Radka (referee)
68 14 Resumé in English This study is aimed on the image of women as it was perceived by advertising in magazines between 1917 and 1930. The focal points are lexemes: lady, mistress, housewife, a girl, ma'am, miss, household, parent, cook, mother, daughter, child. Their occurrences are statistically processed in the tables according to selected criteria, for example: whether the lexemes are developed by attribute or not. The obtained data are interpreted in the chapters which are divided according to ad focus on three sections: Decoration, Household, Family relationships. The conclusion is based on all of the data created by the image of women as perceived by contemporary advertising compared to what was required of traditional society. The conclusion of the study, including a shift in social values, is supported by a brief comparison of the results of this work, based on knowledge of the study Language image of women in advertising in the late 19th Century (Štumpf, M., RP, Charles University, 2008).
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Facebook and Types of Communication
Klemperová, Aneta ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
This text deals with specific communication features of Czech Facebook users. The work is focused on written way of expression and explains it in all linguistic disciplines. The aim of this thesis is to record mainly those expressions that are really typical of Facebook writings. Theoretical part is supplemented with concrete examples that appear on Facebook and it is testified by findings and theory about this type of written communication. We can come to the conclusion that Facebook users often do not observe the rules of using dashes, on the other hand they use frequently exclamation marks and question marks. Users often multiply punctuation marks, vocals and consonants. In lexicology we can find many expressive words, argot, and English words that make the writing original and special. Non- standard suffixes are other proofs that writing on Facebook is similar to communication in common speech.
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Language Analysis of Selected Internet Discussions
Brůnová, Kateřina ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee)
Univerzita Karlova v Praze, Pedagogická fakulta, Katedra českého jazyka Jazyková analýza vybraných internetových diskusí (Bakalářská práce, 2012) Language Analysis of Selected Internet Discussions Vedoucí bakalářské práce: PhDr. Radka Holanová, Ph.D. Autorka: Kateřina Brůnová Summary This bachelor's thesis is concerned with the phenomenon of Internet discussions, namely the informal online discussion boards hereby manifested by three different examples connected by a common topic of interest, fashion. Firstly, the phenomenon is contextualized in the group of other types of computer-mediated communication realized by the medium of the Internet. Secondly, it is defined by the factors of public accessibility (versus the participants' illusion of privacy) and dialogic, interactive properties. Lastly, it is put in contrast with online chat concerning the presence of a topic, asynchronous and more permanent character. The aim of the thesis is to analyze and describe the way contemporary Czech language is used in this particular environment. Typical features of the internet in general are data connectedness, hypertext linkage and elision of contextual information (which is usually easy to find elsewhere), as well as users' anonymity, which often leads to unscrupulous behaviour and vulgarity. It is also common that...
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TV News as a Communicative Means
Ružbacká, Jana ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee)
Bachelor thesis TV news as a communicative means deals with the analysis of two main broadcasting corporations, Česká televize with its' news broadcast Události and TV Nova and its' Televizní noviny. The first part, theoretical, explains important terms, e.g. news, journalism style, news broadcast, news broadcast style. Practical part focuses on analysis from the different linguistic levels (morphology, lexicology, syntax, infotainment and tabloid news). The analysed days were the following: 16. 1., 17. 1. and 18. 1. 2012. The aim was to find identical features or differences. The thesis ends with the overall analysis. It also consists analysis of headlines and introductory parts of news broadcast, comparison of news broadcast from the view of length of news.
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