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Marketing strategy of Smart Wings company
Dvořáková, Michaela ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The main target of this work is to describe, analyse and evaluate the marketing strategy of SmartWings brand. I specifically aim for extended marketing mix and optimization of its components. Firstly, the theoretical part clarifies basic issues of marketing of services and its differences from the product marketing. Subsequently the insight into the aviation is stated in the context of changing liberalized aerial market. The competition is heavy but there is still quite enough capacity. The practical part is made by internal information of company, evaluation of marketing position of the brand is accomplished by comparison of current market situation and my own view on that issue. Suggested changes and recommendations refer primarily to communication and promotion of the company. An application of integrated communication is necessary. The market position in which Smart Wings are to be found is especially interesting. It is possible to find the comparison with low-cost model and also the classical model in the text.
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Promotion of tourist attractions on social networks
Dvořáková, Michaela ; Jarolímková, Liběna (advisor) ; Kalábová, Markéta (referee)
The bacheleor's thesis deals with promotion of tourist attractions on social networks. The introduction describes some of the definitions concerning tourism and tourist attractions. More detailed attention is given to tourism marketing and its tools. The main part is dedicated to using social networks in promotion of czech monuments entered in the UNESCO World Cultural and Natural Heritage List. The study is focused mainly on comparing these monuments from point of view of using social networks which are evaluated at the end of the thesis pointing out minor recommendations.
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The use of the European Social Fund in the Czech Republic
DVOŘÁKOVÁ, Michaela
The aim of this bachelor thesis was to evaluate the benefits from the regional individual project From the Cradle to the Labor realized within the Human Resources and Employment Operational Programme for the district of Pribram. To understand the impact of this project it is essential to know certain information about the theoretical factors connected with the creation and implementation of the project. This includes the regional and structural policy of the EU, the European Social Fund and its use in the Czech Republic, the Human Resources and Employment Operational Programme and, last but not least, the preparation and management of the projects of Structural Funds, whose analysis and description was also the aim of the work. The first step was therefore to define these important factors. The next step was to analyze the project From the Cradle to the Labor. The Labour Office in Pribram, who was the executor of the project, is very successful in drawing subsidies from the ESF considering the projects focused on the solution of high long-term unemployment rates in specific districts. Reasons for high long-term unemployment rates in the district of Pribram are perceived primarily as something caused by labour shortages, the outflow of skilled workers to the Prague and also in the low educational structure and the lack of vacancies and opportunities. To evaluate the success of the project and its benefits for the area, it was necessary to examine the process and its implementation in the district. The results of this analysis show that the project whose aim was to help its participants find a permanent job and to increase their employability in this area was quite successful. From the target group, which consisted of applicants and applicants for employment on parental leave, the project helped to find a permanent job to 39 persons out of 72 participants. It also helped create several new jobs. These results and the benefits of the project are listed in the last section of the thesis. Based on the results of the analysis, there were evaluated not only the benefits and results of the project in the particular region, but also its positives and negatives, which could be valuable for the implementation of similar future projects.
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One-off Project Impacts on the Normal Functioning of Primary Schools
Dvořáková, Michaela ; Nový, Jan (advisor) ; Sedláková, Jaroslava (referee)
The main goal of my research was to find out how the realization of a single project can influence and change a common process in the primary school. This project was dotated from state budget. The purpose of my work was to verify what impacts there will be on a daily functioning of the primary school The realized project was viewed from the managing perspective with the emphasize to modifications of the school control in the comparison with a normal way of school managing For my survey I have choosen the Primary School in Zirovnice, where a similar project had been realized recently
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Funding of universities in the Czech Republic and Sweden
Dvořáková, Michaela ; Urbánek, Václav (advisor) ; Kubík, Rudolf (referee)
This thesis focuses on the funding of universities in the Czech Republic and Sweden. The first part is dedicated to the economic characteristics of education as a good. It is followed by a description of the university system in the Czech Republic, especially the methodology to allocate funds and evaluation of its pros and cons and overall functionality. The Swedish system is also described in an identical manner. In the second part, the main objective is to compare these two approaches to the funding of higher education based on three predetermined criteria, evaluate them and point out potential flaws.
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Motivation and Satisfaction of Employees of the company "Tech Data, s.r.o."
Dvořáková, Michaela ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
This thesis deals with an analysis of motivation and satisfaction of employees in the international company Tech Data and it is mainly based on the results of annual questionnaire survey the aim of which is to find out how its employees are satisfied in four areas. The thesis is divided into a theoretical and practical part describing theoretical bases for motivation and satisfaction at work, remuneration and education of employees. The sources of motivation and satisfaction provided by the company Tech Data, including the analysis of results of staff survey not only in the Czech republic but in the whole Europe, are then summed up. Finally the thesis consists of an evaluation of the current situation in the company Tech Data along with some proposed measures to improve staff motivation and satisfaction.
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The position of woman´s heroines in Czech literature in the 50s and 60s years of the 20th century
DVOŘÁKOVÁ, Michaela
Annotation Title: The position of women´s heroines in Czech literature in the 50s and 60s years of the 20th century Author: Michaela Dvořáková Department: Department of Czech language and literature Supervisor: doc. PaedDr. Michal Bauer, Ph.D. The aim of this thesis is to introduce and analyze the question of the position of woman´s heroines in Czech literature in the 1950s and the 1960s. On the basis of comparison, analysis and interpretation of literature from the 1950s and the 1960s from principal and less known authors of Czech literature, I would like to review differences, social standards, values, roles and development of heroines on the background of post-war period until the year 1968.
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The Progress of Czech Insurance Market
Dvořáková, Michaela ; Daňhel, Jaroslav (advisor)
My labour describes a progress of insurance market from the origins. After the second world war there functioned monopolistic The First Czech Insurance Company and the insurance was imperfect and agreed with then economic situation. The biggest improvement happenend in 1991, social and economic transformation opened the door to business in all branches of financial market. A population adapted for a competitive invironment and a new legislature in a very short time. It was necessary to realize the own responsibility of risks and financial needs. Today's insurace quality is comparable with advanced countries of the EU and people find important to insure their property and lifes, it show us total indicators of insurace. Nowadays the knowing and orientation in the insurance market improve the and there are offered still better insurance services to customers.
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