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Application of Balanced Scorecard in a Manufacturing Company
Vyhnálková, Hana ; Dvořák, Jiří (advisor) ; Mach, Lukáš (referee)
The main aim of the diploma thesis on the topic "Application of Balanced Scorecard in a manufacturing company" is to develop a draft of the strategic management Balanced Scorecard system for the company NEZA Pelhřimov, spol. s r.o., which produces stainless steel equipment. The subject of the theoretical part is the strategic management, that is focused on strategic analysis and definition of mission, vision and strategy. The theoretical part deals with explanation of Balanced Scorecard method as well. The practical part starts with strategic analysis of the company. The mission, vision and strategy of the company are designed and the Balanced Score measurements are applied. In the conclusion is created the strategic map.
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Services of Unmanned Flying
Kosová, Anna ; Syrovátka, Oldřich (advisor) ; Dvořák, Jiří (referee)
The aim of this diploma thesis is to draw up a business plan for a beginning entepreneur intending to start to operate in the field of unmanned aviation. The first part is devoted to the definition of the basic theoretical solutions. The next - practical part, is the formulation of the business plan itself. The strategic analysis and the conducted research are the most important in this part of the thesis. We will also deal with the accompanying plans. The main contribution of the thesis will be the feedback fot the future entepreneur. We tried to find, whether this kind of business could be successful and what risks could be expected in the current conditions.
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Strategic Analysis of an Enterprise
Sklenářová, Jitka ; Dvořák, Jiří (advisor) ; Ezrová, Hana (referee)
The goal of this diploma thesis is to assess current strategy of the analysed enterprise, propose its adjustment with respect to the strategy of the parent enterprise and to propose recommendations to improve its current situation and future development. To accomplish the goal, strengths, weaknesses, opportunities and threats of analysed enterprise were identified. For this purpose, the thesis uses analytical methods of strategic analysis, namely analysis of external, internal and competitive business environment. The thesis is indirectly divided into theoretical, methodological, and practical parts. The theoretical part describes basic concepts and theoretical basis of selected analyses that are applied in the practical part to the chosen enterprise. Methodically the thesis builds on qualitative and quantitative research.
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Strategic Analysis of an Enterprise
Škardová, Pavla ; Dvořák, Jiří (advisor) ; Ezrová, Hana (referee)
The aim of this diploma thesis is to carry out external and internal analysis of the firm according to selected analytic methods mentioned below. The fractional aim of this thesis is to find out what the preferences of customers are like in present times, when, in order with the needs of the firm, and concurrently with respect to the main aim of this diploma thesis, the research question was defined. On the basis of results of the questionnaire survey, I am able to answer this question. The diploma thesis is divided into two parts, theoretical-methodological part and application part. The theoretical-methodological part is dedicated to the basic concepts of strategic management, and it also represents characteristics of selected methods of strategic analysis and questionnaire survey. In the application part, there are applied theoretical findings, and there is also represented the analysis of external and internal surrounding of the firm. From the analyzes of external surrounding, there were used PEST, the method 4C, analysis of the sector and competitive environment, questionnaire survey and value curve. In order to research the internal environment of the firm, there was used the analysis of internal sources. Results of particular analyzes were summarized in the SWOT analysis, which serves as a background for particular strategic recommendations of the firm. On the basis of the results of the questionnaire survey and value curve, there was established recommendation what direction the optics should take, and how the company should improve the sales of products and services. Other applied methods were the interview and the analysis of documents. Further off, there were applied mathematic-statistic methods, most of all absolute and relative frequency, cross analyzes, median. All collected information and results of the survey were used for processing of the theme of this diploma thesis. I do not have many comments after evaluation of results of the survey and SWOT analysis. But I would still suggest several minor adjustments or changes. Particular recommendation and suggestion of possible changes may contribute to the successful achievement of targets established by the firm, so it would be possible to keep steady clientele, which could be eventually extended. Outputs of the analysis and final recommendation are fully applicable during decision-making carried by the optics management.
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Updating of Business Plan
Smržová, Lucie ; Dvořák, Jiří (advisor) ; Bína, Vladislav (referee)
Thesis is focused on the analysis of the macro surroundings of the private farm with emphasis on the analysis of the impact of changes in subsidy policy of the state and the EU. Follows the outline of the changes to the business plan with regard to the results of this analysis. The work is divided into four separate parts - the introduction, theoretical part, practical part and conclusion. In the theoretical part are described mainly basic concepts related to entrepreneurship, business, agriculture, and business plan. Further acquaintance with the theory of enterprise financing and financing through subsidies from the state. It is mentioned here and the methodology that is used in the following section. In the practical part is already applied to the analysis of the external environment of the enterprise. In particular, the political-legislative and economic sphere. This is further summarized using the method of MAPS. The following analysis follows comparing the 2014 and 2016 that will answer the research and sub-questions. This thesis serves as a basis for private agricultural company located on the market already ten years.
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Výzvy evropských automobilek na trhu v regionu ASEAN
Koňušin, Jurij ; Kovář, František (advisor) ; Dvořák, Jiří (referee)
The ASEAN region is one of the largest and fastest growing economies in the world. One of its key industries is automotive. With a total annual market of over 3 million vehicles in 2012 it rivals those of Brazil and Russia. In view of its current size and immense future potential the automotive market of ASEAN attracts OEM (Original Equipment Manufacturers) from Asia, Europe and USA alike. Due to proximity of ASEAN region to South Korea, China and Japan and in view of historical ties the ASEAN automotive market is heavily dominated by Japanese and Korean car manufacturers. They are followed by OEM from USA and Europe. While US manufacturers managed to secure a solid market share, the Europeans are lagging behind. Over the last two decades European players have made numerous attempts to capture the market, however without much success. What are the reasons? What are the key challenges for European OEM on the automotive market of ASEAN?
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Analysis of the Competitiveness Strategy of selected Organizations
Buďová, Iveta ; Tripes, Stanislav (advisor) ; Dvořák, Jiří (referee)
The aim is to analyze the competitive environment of the selected organization, in which the student focuses on rivalries between competitors in terms of its substance, behavior (practices) competition, the probability of attack, reprisal from the competition and dynamic environment. He also analyzes the sources and competitiveness indicators (success) and sources of competitive advantage in the industry (market segment), with the help VRIO analysis identifies the key capabilities, which are selected organization source of competitive advantage over competitors. Outcome of this work is to design a strategy for the competitiveness of selected organizations along with steps for its implementation.
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The Importance of Category Management for Sale
Bogdanova, Tatiana ; Dvořák, Jiří (advisor) ; Hesková, Marie (referee)
The aim of thesis The Importance of Category Management for Sale is to analyze the appropriateness and effectiveness of rules and process of Category management, described in the specialized literature, in practice, on the example of two stores. Using the gaining knowledge, in conclusion there will be given adequate recommendations how to increase the efficiency of cooperation between Nestlé Czech Republic sro and retailers on traditional market.
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Business Management and Environment
Šťastný, Karel ; Dvořák, Jiří (advisor) ; Syrovátka, Oldřich (referee)
The main objective of this thesis is the analysis and comparison of environmental competitiveness between companies Unilever, Nestlé and Procter & Gamble. Companies are examined and evaluated in three areas: the internal environment of the company, the company microenvironment and the macroenvironment of the company. For each company is calculated and determinated environmental level, followed by comments and recommendations. A secondary goal of this thesis is the explanation of environmental protection and environmental management, including explanations of possible tools and standards (ISO 14001, EMAS). Relationship between environmental maturity and competitivness is evaluated at the end.
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Business Plan
Radošinská, Jana ; Dvořák, Jiří (advisor) ; Kovář, František (referee)
Diploma thesis deals with the processing of a business plan to establish a tour operator, which will offer tours to Puerto Rico. Thesis is divided into theoretical and practical part. The theoretical part explains what is business and related terms. Defines the tourism business and the procedure for the establishment of tour operators. There are also theoretically explained individual chapters of a business plan. The practical part is dedicated to the establishment of tour operator, where is proceeded by individual chapters business plan, which are explained in the theoretical part.
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