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Metal in Applied Arts in Czech Countries between the Years 1895 and 1915
Dušková, Marie ; Mergl, Jan (advisor) ; Nováková, Kateřina (referee)
The diploma thesis deals with the main personalities dealing with the applied arts concerning metal used between 1895 and 1915. The aim of this thesis is to focus on their artistic creation and to evaluate its contribution to the stylistic development of the applied arts in the Czech countries in the given period and to try also to evaluate the specificity of Czech artistic creation with regards to the main European art centers that influenced the Czech countries. Apart from this main goal, the thesis will deal with the role of education in the development of applied arts in the Czech countries. It will attempt to outline the mutual relationships and benefits between schools and artists. It will mainly focus on the School of Applied Arts as a center of artistic development of applied arts in the Czech countries.
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Czech Art Nouveau jewel
Dušková, Marie ; Mergl, Jan (advisor) ; Matějovičová, Petra (referee)
The aim of this work is to deal with important artists of the Czech Art Nouveau jewel and rate their creation. These important artists are: Emanuel Novák, František Anýž, Václav Němec, Josef Ladislav Němec, Marie Křivánková and Emanuel Karč. While describing these artists I outlined their lives and tried evaluate their work in the field of jewellery from an artistic point of view. First, in my work I depicted the situation and artists in their field in Europe, England and America. I mentioned new materials, techniques and motifs of Art Nouveau, too. In the following part of my work I dealt with the situation in Bohemia, including an education system, with which these artists are mostly associated. In the final part of my work I dealt with these artists and their creation. Powered by TCPDF (www.tcpdf.org)
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Marketing strategy of Berg Orchestra
Kašpráková, Soňa ; Černá, Jitka (advisor) ; Vítová Dušková, Marie (referee)
The main goal of this diploma thesis is to create a base of marketing strategy of Berg Orchestra, because of focusing on new target group of younger audience. Theoretical part describes marketing of orchestras and specifics of marketing mix, then issues of segmentation, targeting and positioning. This part also focuses on marketing research, especially on quality research, which is used in practical part of this thesis. Practical part introduces Berg Orchestra, its aims, marketing and analysis through SWOT. Then it offers the quality research itself and in-depth interviews with nine respondents. At the end of this part there is an approximate framework of new marketing strategy with suggestions coming from the applied research.
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