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Communication analysis and proposal of the Study in Prague project
Lipavská, Markéta ; Postler, Milan (advisor) ; Coňková, Zuzana (referee)
The Master´s Thesis Communication analysis and proposal of the Study in Prague project is focused on the issue of communication to international students. Study in Prague is a project of five Prague public universities, whose common goal is to increase the number of international students in their foreign language programs through joint marketing communications. The goal of this thesis follows the effort of this project as it aims to analyse its current communication and to propose its potential changes and improvements. In order to choose an appropriate communication, the thesis is applying a situation analysis, SWOT analysis, Benchmarking and an own field survey in the form of Focus Group. In the proposal, there is the emphasis on digital communications, which is the most appropriate tool for the given target group of young students.
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Analysis and proposal of communication for Czech marketing association
Coňková, Zuzana ; Postler, Milan (advisor) ; Vysekalová, Jitka (referee)
The Master´s Thesis is aimed at a marketing communication of the Czech marketing association, which is a non-profit institution focused on a development and a quality raising of a marketing field in the Czech republic. The goal of the Master´s Thesis is to analyse the marketing communication of the Czech marketing association and propose potential communication changes. The Master´s Thesis is divided into three chapters. The first chapter constitutes a theoretical basis. The second chapter is an analysis part which is composed of a communication analysis, a situation analysis, a competition analysis and a SWOT analysis of the Czech marketing association. The last chapter deals with an author´s research focused on a perception of the Czech marketing association by students of the University of Economics in Prague and deals with proposals of communication changes.
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Pension Reform and Consumer Protection
Coňková, Zuzana ; Horová, Olga (advisor) ; Koudelka, Jan (referee)
The Bachelor's Thesis is aimed at a consumer protection in connection with the pension reform which was established in the Czech Republic in 2013. It is mainly focused on an offering of the pension savings and the supplementary pension savings and a providing of information about these savings. The goal of the Bachelor's Thesis is to analyse information which is published on websites of pension companies and provided by their employees at branch offices to consumers. The Bachelor's Thesis is divided into four chapters. The first chapter deals with the pension reform, the second chapter is about the consumer protection connected with the pension reform, the third chapter is focused on an author's own research and the fourth chapter is aimed at a valuation of the undertaken research. There is used a type of research which is called the Mystery shopping in the Bachelor's Thesis.
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