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Marketing Strategy Proposal
Rozsypal, Jakub ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The Diploma Thesis deals with marketing strategy proposal of ELETROINSTAL NR, s.r.o. company. It is divided into three parts. First part containts theoretical knowledge about marketing. Second part is aimed at analysis of the current state of the company from macro environment, micro environment, internal environment and SWOT analysis. Based on the information resulting from analyses, the third part of the Thesis includes recommended suggestions of how to improve marketing activities of the company in order to fulfill the company’s goal.
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Development of Tourist Industry in Bílovice nad Svitavou
Kvapilová, Lucie ; Součková, Taťána (referee) ; Chalupský, Vladimír (advisor)
The Diploma Thesis focuses on proposing of possibilities how the results of tourist industry in village Bilovice nad Svitavou may be improved. The theoretical part presents explanations of terms relevant to this theme. The practical part consists of an analysis of actual situation in the village and data evaluation gained from the survey. Based on these results are defined suggestions and recommendations to increase development of tourist industry and attractiveness of the village.
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Proposal of Marketing Strategy of Schwarzwolf Outdoor Brand
Jaroš, Martin ; Kaderka, Tomáš (referee) ; Chalupský, Vladimír (advisor)
The thesis describes a proposal of iMi Partner, a.s. marketing strategies for entering new markets with Schwarzwolf outdoor brand. The proposal section contains a summary measure for the achievement of expanding the product into new markets and for strengthening the brand. The proposed section is preceded by a strategic analysis of external and internal environment of the company. Part of this work is devoted to the marketing as its theoretical starting point.
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Proposal of a marketing strategy
Lukášová, Jana ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
The object of my thesis "The proposal of Marketing Strategy" is analysing the company Trade Lukáš s. r. o. and its proposal marketing strategy. The first part is focused on theoretical marketing and the process of markketing strategy. The folowing part describes and analysses the company. The third part contains suggestion and recommendations for the comapany, which resulted from the analytical part.
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Marketing Strategy of European Market Penetration by Colombian Company Hamacas RGV
Vastušková, Valéria ; Koláček, Michal (referee) ; Chalupský, Vladimír (advisor)
The main objective of master’s thesis is to analyze the European market as a potential market for the expansion of Hamacas RGV. This Colombian company is focused on production of hand-made traditional high-quality products for example hammocks. In the first part are introduced basic theoretical concepts and marketing analyses which are crucial when planning the expansion strategy. Second part starts with the company’s overall overview and continues with analyses of conditions of external and internal European environment as a potential market for Hamacas RGV expansion in the future. The conclusion is made at the end with the recommendations which are built on examined analyses.
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Customer Satisfaction Assessment
Horňáková, Martina ; Kučerovský, Radek (referee) ; Chalupský, Vladimír (advisor)
This bachelor´s thesis is focused on customer satisfaction assessment in the Pekárna Crocus, Ltd. Using a questionnaire, which was presented to respondents, and his analysis was the found current customer satisfaction. The thesis also contains proposals and recommendations that may lead to an increase in the existing level of customer satisfaction.
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