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Media Image of Kofi Annan
Wesley, Nathaniel ; Marcelli, Miroslav (advisor) ; Bystřický, Jiří (referee)
In the period between 1997 and 2007, Kofi Annan was Secretary General of the United Nation Organization. This work concerns his media image in Czech and Ghanaian media (as an example of European and African media respectively). The theoretical basis is taken from media theory, looking at thinkers such as Michael Foucault, Althusser and the Roland Barthes and an important part of the project is based on Critical Discourse Analysis. The thesis maps the important milestones within the tenure of Kofi Annan, which were crucial to his work, and it is therefore also an analysis of media responses to different pivotal moments of his career. Much of the work is based on explaining how the media work and what is specific about the Ghanaian media as a relatively unknown subject. The projects further looks at the legacy of Kofi Annan not only as a secretary General of the United Nations Organization but also as an international leader. In order to make the analysis complete there is also a study how Kofi Annan was shown visually during his ten year mandate as head of the United Nations Organization. There is a detailed look at the differences and similarities of the image of Kofi Annan presented by the Czech and Ghanaian media. Research was focused on electronic media. Materials were taken from both Czech and Ghanaian...
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Electronic Communication vs. Communication Face to Face
Pipková, Zuzana ; Krtilová, Kateřina (advisor) ; Bystřický, Jiří (referee)
This thesis deals with new forms of communication particularly electronic ones. The main goal is to distinguish electronic communication from face to face communication in a way that differs from traditional media theories. By using examples of the most important medium in electronic communication, Internet, it is shown that nowadays we have such forms of electronic communication that surpass the traditional classification of oral/written communication, immediate/mediate communication, face to face discourse/computer discourse. Critical views of significant media theorists are presented as well, mainly of Jean Baudrillard, Paul Virilio, Marshall McLuhan and Vilem Flusser which are also related to the best known and used examples of new forms of communication (e-mail, chat, Facebook, Youtube, Skype, blog etc.).
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Music and Media. The Music Components Analyse of the Commercials in electronical media
Rafajová, Andrea ; Bystřický, Jiří (advisor) ; Marcelli, Miroslav (referee)
Music is important component in media communication. In this thesis I put forward concrete questions of the relation of music and medial area products, such as audiovisual media advertisement are. Music is no separable part of spots in television commercial and I am interested in its inner musical structures, its meaning and a rate of human being impact. The thesis is divided into two sections: theoretical section and empirical one. The theoretical section is based on definition descriptions of music and advertising: music tone qualities, semiotics principle of score, musical advertisement and its legal regulations in Czech Republic, time in media message and characteristics of advertisement types. The second chapter of the theoretical section is aimed at a formal presentation of music in media and music communication strategies; in the last chapter of the theoretical part of the thesis I investigate sign structures which are typical phenomenon in the field of media messages. In the empirical section I analyzed random selected one hundred television spots broadcast in the Czech Republic in 2005. My research contains quantitative analysis of the television spots with these variables: kind of music used in spots: vocal, instrumental or vocal-instrumental, aesthetics stroke, music time and movement: binary...
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Image as a New Type of Reality
Aimová, Irena ; Bystřický, Jiří (advisor) ; Petříček, Miroslav (referee)
The text deals with the problem of the image and focuses mainly on evolution of different techniques of depiction and on transforming forms of visual representations. Images have a considerable impact on individuals and society because they can affect our ways of thinking and acting. They can also work as modes and schemes of visual perception and thus constitute our "image" of reality. Particular emphasis is given to contemporary transformation of the nature and function of images, as well as modes of reception related to new advances in communication technologies.
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Writing and Mediality
Krtilová, Kateřina ; Hubík, Jaroslav (advisor) ; Bystřický, Jiří (referee)
This master's thesis is based on the tendencies in the contemporary philosophy and cultural theory concerned with the transformation of Western society resulted from the invention of electronic media or so-called new technologies on the one hand, and the changes in cultural patterns (communication, aesthetics, interpretation models etc.) on the other.
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