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Marketing Strategy of a Newly Established Company
Burešová, Michaela ; Foriška, Petr (referee) ; Chalupský, Vladimír (advisor)
In my thesis is elaborated marketing strategy of newly established company dealing with wine trade. The objective is successful establisment of company VÍNO SLOVÁCKO on the market. A secondary objective will be to extend the product portfolio, the stabilization of market position and increase turnover. The first part will deal with the analysis of external and internal environment and identifying customers and their requirements. On the basis of of this survey is followed by detailed marketing strategy. I primarily focused in the marketing strategy on product marketing namely new product line of Moravian wines.
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Mobile Application for Scanning Hitori from Newspapers and Finishing It
Burešová, Monika ; Malinka, Kamil (referee) ; Dyk, Tomáš (advisor)
This bachelor's thesis deals with development of mobile application with elements of computer vision and artificial intelligence, which is designed for Android operating system. The application is used for scanning Hitori from photo and then finishing it on a mobile device. Moreover, this application provides hint, undo or shows a violation of rules of the game. The OpenCV library is used for image processing, Tesseract library is used for digits recognition. Scanned games are stored in a database, which is implemented using Room library. Hitori solution is found by combination of backtracking algorithm and known techniques for solving this game. The final application is available on Google Play and is named Hitori Scan & Play.
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The Proposal of Business Plan in Accountancy
Tvrzníková, Anna ; Burešová, Milena (referee) ; Bayerová, Vladimíra (advisor)
The bachelor thesis is a proposal for the development of trade in accounting. Specifically, it is focused on providing accounting services such as bookkeeping, tax records and providing financial advice for small and medium businesses in the region of a high rise. The work is divided into three main parts, theoretical, analytical and design. The theoretical section specifies the essential knowledge required for setting up a trade and build a business plan. The actual draft business plan based on an analysis of the target market you want to enter a new entity, general business conditions in the Czech Republic, and responds to the identified needs of customers in this area.
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Evaluation of Economy and Fundraising of Selected Non Profit Organization
Burešová, Martina ; Křížková, Vladimíra (referee) ; Lajtkepová, Eva (advisor)
The bachelor thesis deals with the evaluation of the development of the economy and fundraising of the select non-profit and contributory organization Domov pro seniory Bažantnice in Hodonín. Firstly, the aims and methods of the work and introduced, the theoretical part then consists of the basic terms associated with non-profit organizations. The analytical part includes the analysis of yields, costs, net income and fundraising. Based on the output of the analyses, proposals for new ways of obtaining funding are presented.
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"Healthy Wine" Product Launch
Burešová, Michaela ; Hřebačka, Josef (referee) ; Chalupský, Vladimír (advisor)
My bachelors thesis is concerned with concept of introduction of healthy wine as a new product in the market.I would like to take advantage of Vinacz’s market position and absolute superiority of above mentioned product. Intention is to expand product range, improvement of total market position and increasing total turnover of company Vinacz. First of all I will introduce theoretic principle of marketing strategy, then I will describe wine market research. This will be followed by analysis of Vinacz’s recent position on the wine market. After it I will describe detailed proposal of new product introduction on the market.
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Compact City - or what new is able to yet be done in Brno among railway stations
Burešová, Magdaléna ; Točík, Eugen (referee) ; Havliš, Karel (advisor)
Urban architectural study of a new part of Brno between the contemporary and the future main train station aims to create an urban space that would respect the basic principles of well-functioning living cities. The solution presented here includes the polyfunctional constructed space of a city, where the basic unit is a city "block", treated here in the extent typical for this type of study. The design utilizes two main levels. The natural terrain and the historically given level of +6m. In the latter level we encounter the pedestrian routes and the related half-private and half-public areas. Within the whole area there are allocated several "crystallized cores", i.e. the strategic focal points which are important for the whole city and hence represent suitable positions for public buildings. Closer attention is paid to the area neighbouring with the new train station, which touches upon the bank of the river Svratka.
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Kompozity nanouhlíkatých materiálů pro ochranu zemědělských rostlin před houbovými patogeny
Burešová, Michaela
Graphene oxide (GO) belongs to carbon-based nanomaterials (CBNs) and is capable of bonding with various molecules, thanks to the presence of functional oxygen groups in its structure, created during graphene oxidation. This mechanism can be applied on nutrient and pesticide delivery and improve their utilization by plants. Sulphur is an essential nutrient and also has fungicidal properties. In this study, graphene oxide was synthesized and used to make two nanocomposites containing sulphur. GO and nanocomposites were then characterized. Nanocomposites were tested for phytotoxicity, and their potential fungicidal properties were studied. Both nanocomposites showed significant fungistatic effect against grey mold when tested on plates with medium. However, when tomato leaves were treated with nanocomposites, inhibition effect against mycelium growth was ineffective.
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Task shifting in nurses' competencies
Burešová, Magdalena ; Kotherová, Zuzana (advisor) ; Jurásková, Dana (referee)
The aim of this theses called Task shifting in nurses'competencies is to evaluate whether nurses in the Czech Republic know their legally established competencies and whether they support their further increase. Another goal is to compare the level of nurses'competencies in the Czech Republic and England. The research reveals that Czech nurses are not familiar with their legal competencies. However, they support their further increase on condition that their salary and legal protection rises. Following the example of England, Czech nurses could take over the prescribing of drugs and the interpretation of ECG.
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Analýza vztahu mezi onemocněním paznehtů a mléčnou užitkovostí dojnic českého strakatého skotu ve vybraném chovu
BUREŠOVÁ, Michaela
The content of this diploma thesis was the analysis of dairy cows' limb disorder in the relationship with milk yield, finding the cause of the disorder origin and possi-bilities of its treatment. In the watched breeding there were evaluated 167 dairy cows of Czech Simmen-tal cattle suffering acute disease of cloven hooves. The analysis in the enterprise las-ted from January to September 2020. Within eight curative cycles takes place a treatment of limping dairy cows' cloven hooves. Monitored parameters were milk yield (kg of milk), content of protein (%), fat (%) and somatic cells. With increasing limping of dairy cows comes to a decrease in milk yield up to 5 kg milk per a dairy cow and a day. The most frequent disease of cloven hooves was abscess (47%). The second most frequent disease was dermatitis (30%). To other diseases belongs necrobacillosis, laminitis, cleft and mechanical injury of dairy cow limbs. The most afflicted were hind limbs (82%). As a consequence of disease of cloven hooves were removed 2 % of dairy cows.
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