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Media Education and Misinformation at the First Stage of Primary School
Burešová, Kamila ; Holanová, Radka (advisor) ; Vlčková, Jana (referee)
This master's thesis deals with the connection between reading and media literacy and the potential use of this connection in primary schools during of not only the Czech language lessons, to develop these literacies within the cross-curricular topic of media education. The first part of this thesis explains important concepts related to reading and media literacy and everything related to this topic. In the practical second part, the knowledge gained from the theoretical part is utilized to create a methodology and working sheets. The methodology serves as a guide for teachers on how to work with the worksheets with students in the second educational period of the first grade of primary school. The created worksheets should contribute to the development of media and reading literacy for students attending the 4th or 5th grade of primary school. KEYWORDS Media literacy; media education; reading literacy; obtaining and verifying information (fact- checking); disinformation; critical thinking.
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Marketing strategy of selected civic association.
Burešová, Kamila ; Mikeš, Jiří (advisor) ; Votavová, Eva (referee)
The diploma thesis "Marketing strategy of selected civic association" aims to the problem of marketing strategy and its application to non-profit organizations. Theoretical part defines non-profit organizations, where Civic association "Šestikráska" belongs, describes marketing strategy with all its parts and marketing mix. The practical part presents the history and activity of Civic association "Šestikráska", implements the marketing analysis and marketing mix. The aim of this thesis is to design improvements and innovations, which leads to the better position of this organization on the market.
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Evaluation of the municipality cooperation in the Czech Republic with using practical examples of the cooperation
Burešová, Kamila ; Peková, Jitka (advisor)
This thesis focuses on cooperation among municipalities in the Czech Republic, on total description of this issue and on evaluation of the forms of the cooperation. The thesis relates especially to small municipalities which can acquire additional financial resources by establishing cooperation and therefore initiate socio-economic development of the region and economies of scale. Diploma thesis is divided into three parts. The first and the second part make up the theoretical part of this thesis. The first chapter characterizes the position and the competency of municipalities in the Czech Republic, clears up the historical context of high number of Czech municipalities, describes current municipal size-structure and then goes over to main theme of this thesis -- cooperation among municipalities in the Czech Republic. The second chapter introduces all possible forms of the cooperation, both inter-municipal and also between municipalities and other local subjects. The third chapter is the practical one and there are two different forms of cooperation analyzed and their activities evaluated. Concretely, I have chosen a voluntary group of municipalities named Region Zlínsko and Local action group named Místní akční skupina Ploština. Both of the cooperative groups are situated in the region of Zlín and their members are (with only some exceptions) small municipalities.
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Drawing resources from European Science Foundations EU
Burešová, Kamila ; Karpová, Eva (advisor) ; Řehořová, Veronika (referee)
This bachelor thesis outlines the concept of Drawing resources from European Science Foundations. The theoretic part of the thesis describes Regional Policy, Structural Funds and European Science Foundation. Furthermore it concentrates on Operational Programmes ESF, which specifies the aims of submitted projects. The practical part of the thesis describes the project "Celkové zkvalitnění výuky na ZŠ s důrazem na zlepšení situace znevýhodněných žáků a usnadnění jejich zařazení do výukového procesu", which was realized at the Primary school Náměstí Svobody in Prague 6 in years 2006-2008.
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