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Marketing Strategy Proposal
Mokrušová, Libuše ; Bortlová, Hana (referee) ; Novák, Petr (advisor)
The Diploma Thesis deals with marketing strategy of student organisation BEST which is part of Brno University of Technology. The theoretical basis of the work focuses on the general theory of marketing. The analysis of the current situation describes in details the whole organisation. Marketing strategy was designed on the basis of marketing analysis and marketing research.
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Bussines Plan for Establishing Speech Therapy Clinic
Bortlova, Hana ; Herková,, Veronika (referee) ; Hanušová, Helena (advisor)
Diplomová práce se zabývá návrhem podnikatelského plánu pro založení soukromé kliniky řečové terapie v Brně, jako společnosti s ručením omezeným. Návrh je reakci na existenci tržní mezery v poskytování komplexích a kvalitních služeb v oblasti řečové terapie, psychoterapie a fyzioterapie. V následující práci jsou vyhodnoceny potřebné předpoklady úspěchu podnikání, zahrnující také finanční plán, včetně návrhu kroků pro samotmou realizaci firmy.
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Czechs and Slovaks in the international brigades
Bortlová, Hana ; Opatrný, Josef (advisor) ; Nálevka, Vladimír (referee)
Předkládaná diplomová práce se skládá ze tří hlavních částí. První dvě části jsou teoretické a třetí část je empirická (praktická). První část práce (kapitola 2 a 3) poskytuje informaci o metodách a pramenech, které jsme v průběhu bádání na tématu využili. Některé prameny jsou - vzhledem ke svému specifickému charakteru - analyzovány podrobněji, jiné jsou charakterizovány jen stručně. Druhá část práce (kapitola 4 a 5) si klade za cíl uvést čtenáře do problematiky a vyložit obecnější historický kontext. Začíná stručným nástinem příčin a průběhu španělské občanské války a s ní souvisejících politických a společenských událostí a zvratů. Problematika je pokud možno sledována v celoevropském a mezinárodním kontextu (s důrazem na téma zahraniční intervence). Následuje podkapitola o vzniku a vývoji Mezinárodních brigád, o roli SSSR a Komunistické Internacionály ve 6 Španělsku, o interbrigadistech (s důrazem na jejich politickou orientaci a sociální situaci v okamžiku odchodu do Španělska). Dále text sleduje postoj tehdejšího Československa (čs. vlády a čs. veřejnosti) vůči španělským událostem, přičemž těžištěm je zde pokus o obecnější charakteristiku čs. interbrigadistů (kapitola 5.2.) - jejich politického smýšlení, sociálního a teritoriálního původu, věku, vzdělání, jejich působení ve španělské válce (čs....
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Czechs on Cuba in the Wider Context of Mutual Relations
Kráčmarová, Kateřina ; Opatrný, Josef (advisor) ; Chalupa, Jiří (referee) ; Vondráková Bortlová, Hana (referee)
The work studies a very specific period of the Czech-Cuban relations: the period of World War II and the Czechoslovakian refugees in Havana. For its creation, materials from two archives were used: the Archive of the Ministry of Foreign Affairs of the Czech Republic, the so-called "London Archive" which keeps the documentation of the Czechoslovak government in exile, and the National Archive of Cuba. In the first half of the 20th century, Cuba was not for the Czech society a distant country on the other side of the world. It was its partner and competitor on the world sugar market, and the echoes of Cuban independence were still fresh in its memory. The young Czechoslovak republic was looking for markets for its industrial and consumer products, while Cuban exports generally did not exceed a few dozen tons of unroasted coffee. In the inter-war period, some 20 Czechs and Slovaks were living in Cuba. The Munich Treaty, the occupation and then the application of the Nuremberg Laws created an atmosphere of suffocation and drastically reduced the living space for the Jewish population in the occupied territory of Czechoslovakia. Many decided to leave their homeland, but the world around them was unwilling to receive larger numbers of Jewish refugees. The original idea of getting to a safe place beyond...
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Foreign Students in Czechoslovakia in 70's and 80's
Nnaji, Kristýna ; Vondráková Bortlová, Hana (advisor) ; Krátká, Lenka (referee)
Foreign policy of Czechoslovakia in 70's and 80's depended completely on the policy of the Soviet union and its promoted ideology. The Czechoslovak socialist republic preserved the narrowest relationship with the Soviet union and its sattelite states in Eastern Europe, while the relationship with the western countries oriented to co-operation with the United states, was very cold and was beeing restored very slowly and gradually. The developing countries, especially those heading to a socialist establishment, had a special position in Czechoslovak foreign policy. Especially these countries benefited from Czechoslovak aid such as financial, military or material support. Another way Czechoslovakia implemented its development aid was offering scholarships for university students. The purpose of this form of aid was to contribute to the progress of developing countries, most of whom gained independence recently. Simultaneously the policy pursued another aim - to spread the socialist ideology and the influlence of the Soviet union around the world. Hundreds of foreign students studied in Czechoslovak universities every year during 70's and 80's. Most of them came from so called developing countries. Foreign students came from various countries of the world, various cultures and therefore they perceived...
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Greeks in the postwar Beroun. The life stories of the Greek residents in Beroun and its surroundings after the World War II
Zálom, Pavel ; Mücke, Pavel (advisor) ; Vondráková Bortlová, Hana (referee)
- 1 - Abstract The aim of the diploma thesis is to present the selected aspects regarding the presence of the Greek community in the Berounsko region, who settled here in connection with the Greek post-war immigration into the Czechoslovakia in the late 40s and 50s of the 20th century. It is a historical and anthropological research in the field of contemporary history, elements of ethnology are also included. This project is seen as a contribution to the local contemporary history, as well as the history of the selected ethnic group in the Czech Republic. The key method used is the oral history. Due to the narrow definition of the topic were found only a limited amount of archival material that was reflected in the work. The literature was also used. To collaborate on the project agreed six male narrators and two female narrators of the Greek origin. Archival research was conducted at the National Archive in Prague, in the archives of the Czech Red Cross and the State Regional Archive in Beroun. The core of this paper consists of the selected thematic areas that should enable the achievement of the objective of the thesis. Among other things, the areas relate to memories of stories of parents in connection with the Greek civil war, their coming to Beroun and living here, the topics of their relationship to...
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