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Czech press for people called up to forced labour in Nazi
Benešová, Petra ; Köpplová, Barbara (advisor) ; Gebhart, Jiří (referee)
The diploma thesis Czech Press for People Called up to Do Forced Labour in Nazi Germany deals with the weekly Czech Labourer which was sent to the Czech workers called up to German factories during the period of the Protectorate of Bohemia and Moravia within the years 1939-1945. The thesis aims at exploring its origin, publishing and changes concerning its publishers and owners. It also analyses its distribution to Nazi Germany and its content in detail. Furthermore, by means of the quantitative analysis the thesis surveys the thematic agenda of the main articles on the front pages. It discusses the impact of the propagandistic information in media on those who were called up to do forced labour. Within the context, this paper examines the operation of media during the period of Protectorate of Bohemia and Moravia.
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název v anglickém jazyce není uveden
Benešová, Petra ; Langmeier, Miloš (advisor) ; Hach, Petr (referee) ; Kozler, Petr (referee)
Using hislochemical analysis (NADPH-diaphorase) we have been investigating the influence of intraperitoneal administration of kainic acid, hypoxia and combination of both these factors on neurons of the hippocampus and on the primary auditory cortex in male rats of the Wistar strain. Kainic acid was administered to 12-day-old and I8-day-old animals, which were exposed to long-lasting repeated hypoxia from the 2nd till the 17th day of age in a hypobaric chamber (for 8 hours a day). At the age of 22, 90 and 365 days, the animals were transcardially perfused with 4% paraformaldehyde under deep thiopental anesthesia. Cryostate sections were stained to identify NADPH-d positive neurons that were then quantified in CA1 and CA3 areas of the hippocampus, in the hilus, dorsal and ventral blade of the dentate gyrus and in the primary auditory cortex. In 22-day-old animals with kainic acid administered 18th day of life both hypoxia and kainic acid increased the number of NADPH-d positive neurons in the hilus, CA1 and CA3 areas of the hippocampus and in the primary auditory cortex. On the contrary, kainic acid given to the hypoxic animals lowered the number of NADPH-d positive neurons in the dentate gyrus. In 90-day-old animals with kainic acid administered 18th day of life hypoxia and kainic acid given to both,...
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BUSINESS PLAN: THE ESTABLISHMENT OF A SPORTS CENTRE
Benešová, Petra ; Průša, Přemysl (advisor) ; Soukup, Petr (referee)
The aim of the thesis is to create a business plan for the newly established sports centre so that it can be implemented in the current market conditions in the Czech Republic. The secondary objective is to provide a comprehensive overview of the activities that precede the foundation of the company and give to a potential entrepreneur the important information to consider his decision and subsequent implementation of the project. The work relies primarily on the expertise available in the specialized literature, professional experience gained through my own business, as well as on market research, competitor analysis, SWOT and PEST analysis. An important element is the conclusion from the survey, which is used to better understand the target customers, their needs and tap additional business opportunities. The theoretical part focuses on the definition of basic concepts and analysis of the business environment in the Czech Republic with an emphasis on sports. There is also a detailed analysis of the business plan, particularly main principles, evaluation criteria and its structure. The practical part includes the creation of a business plan for the establishment of a sports complex in Hradec Králové. It includes a description of the business idea, key people, marketing strategy, financial plan, risk analysis and project schedule. The author wants to create a quality and realistic business plan that could possibly serve as a basis for addressing investor or obtaining credit.
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The role of the internet in marketing
Benešová, Petra ; Průša, Přemysl (advisor) ; Plachý, Pavel (referee)
The aim of this thesis is to assess the role of the internet in marketing, focusing predominantly upon commercial communications. Its theoretical part characterizes briefly the marketing mix on the internet and gives detailed analysis of online communications, reporting on their advantages, disadvantages, efficiency and importance of particular kinds. The practical section introduces my business analysis in the field of nutritional counseling and it also describes the utilization of the internet for marketing purposes. Subsequently the attitude of internet users towards selected internet advertisement is elicited using the method of questionnaire. Results of this thesis could provide recommendations for companies who are using the internet for their business and for self-promotion.
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The Problems unemployment in region Litoměřice
BENEŠOVÁ, Petra
Diploma work work is sight on problems unemployment in region Litomerice. V those work I levelling in singles microregiones and their rate of unemployment. In all microregiones district Litomerice weigh upon follow-up retrieval berth appearance to current working offers and traffic availability. Further I strove clear up causes unemployment and her possible aftermath for individuals, but also his surroundings. At classification record I start from questionnaire filled-out client employment bureau in Litomerice. This group client was very heterogeneous its age constitution, achieved education, its social conditions and previous experience in accounting on employment bureau.
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The analysis of education of informatics' subjects in The Faculty of Informatics and Statistics of the University of Economics Prague with emphasis on system, contents, cohesion of subjects and suggestion of improvement of present state
Benešová, Petra ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
The work insists on analysis of interrelations individual subjects of informatics' education. In the first part of the work there are specific basic terms, as are information, informatics, and student of informatics, computer and information literacy. The second part contains the analysis of informatics' subjects and outcomes of questionnaire. Contribution of my work is not only general view on subjects but also practical part, where are described and interpreted most frequent problems and inaccuracy of the education of these subjects. The work contains resolution of these problems and proposals of improvement of present state.
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