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Sales Promotion and Advertising of Company
Liška, Marek ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The main goal of my work is based on the analysis to propose appropriate changes / additions to marketing communication tools of a particular company, focusing mainly on sales promotion tools and advertising. The implementation of the proposals should then increase the awareness of the company, gain new customers or increase the satisfaction (and thus re-visit) of existing customers. I also want to focus on the start-up and subsequent operation of the company in connection with the pandemic situation and the resulting crisis. The first theoretical part is focused on defining individual economic concepts, methods and tools of communication. The second practical part is mainly based on the method of analysis of the current state of the company and the competition. In this part, I also focus mainly on the communication tools used by the salon, on the target group of customers, and the overall evaluation.
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Sales Promotion and Advertising of Company
Pospíšil, Lukáš ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is prepared for a specific bookstore retail network, and its goal is to supplement/ modify marketing communication with appropriate sales support tools and advertising. Based on the performed partial analyzes, their summary is created, which is implemented using the SWOT approach and opportunities for improvement are suggested. The implementation of these proposals should primarily increase the satisfaction of regular customers, but also to increase the number of new customers.
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Internal Accounting Directives for Corporations
Malovaná, Hana ; Bednářová, Markéta (referee) ; Pěta, Jan (advisor)
The bachelor thesis is focused on the creation of an internal company directive in the field of wage regulations in the transport company Drivers Trans, s. r. o. In the first part, the theoretical background of the internal company directive, employment relationship, wages, its forms and accounting are defined. The second part is an analysis of the company, where the author describes its operation, and especially the ways of rewarding employees. In the third and last part is a proposal for a new internal company directive on the topic - internal wage regulations.
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Internationalization Activity Plan for Selected Organization
Bednářová, Markéta ; Hirš, Jiří (referee) ; Chlebovský, Vít (advisor)
The thesis is focused on the creation of a plan of internationalization activities for the Brno University of Technology, the aim of which is to raise the awareness of the organization abroad, specifically at universities within the European Union. The theoretical part of the thesis introduces the individual concepts and analyzes that are furtherly used in the following parts of the thesis. The analytical part evaluates the current situation in the organization and serves as a basis for the proposals. In the proposals of the thesis, a plan of internationalization activities of the university is created.
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Sales Promotion and Advertising of Company
Berdnyk, Dariia ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the issue of marketing communication florist shop „Květiny u pošty“ in order to improve the area of sales promotion and advertising, the essence of which is explained in the first, theoretical part of the thesis. The practical part deals with the presentation of the company and at the same time analyzes the current marketing situation. On the basis of the partial analyses carried out, options for enhancement are proposed. These recommendations are suitable for improving sales promotion and advertising, which will lead to an increase in the sales of the analyzed company, the number of new customers and the satisfaction of their needs.
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Sales Promotion and Advertising of Company
Pernicová, Lenka ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
This bachelor thesis focuses on the sales support and advertising of the company Autoškola Pernica. It contains a theoretical definition of the most important terms from the field of marketing. My aim was to assess the current situation of the company that sells driving school services. The theoretical part briefly describes marketing generally, as well as sales support and advertising. Issues related to this company are described in the analytical part of the thesis, which also contains SWOT analysis. Based on these analyses, I proposed my own suggestions for improving this company.
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Proposal for Changes in the Employee Remuneration System in the Selected Company
Adámková, Marie ; Bednářová, Markéta (referee) ; Kruntorádová, Markéta (advisor)
The bachelor thesis deals with the analysis of the remuneration system of the employees of the selected company, the aim of which is a proposal to improve the satisfaction of these employees. The theoretical part introduces the key concepts for better understanding, which are then used in other parts of the thesis. The analytical part evaluates the current situation within the employee remuneration system, which is the basic basis for the design part. The design part then develops changes to the employee reward system to better motivate employees.
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Development of a Small Family Business
Haklová, Denisa ; Bednářová, Markéta (referee) ; Koráb, Vojtěch (advisor)
The bachelor thesis deals with the development of a small family business Vinařství Švásta a Kadlec, located in the village Rakvice in the South Moravian Region. The theoretical part presents the basic theory of the selected topic and a detailed description of the individual analyses that are carried out in the analytical part. On the basis of the selected analyses, the shortcomings of the examined winery are then identified. In the proposal part, the possibilities of investments that will help the winery to develop more are presented. The main investment is the creation of gift baskets using the products of Švásta and Kadlec winery and possible cooperation with neighbouring enterprises.
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Marketing Communication of a Specific Product
Pospíšil, Lukáš ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The diploma thesis focuses on the addition and modification of marketing communication of a specific master's degree programme. The theoretical part deals with the issues of the university, focusing on the marketing mix, marketing communication and applicants' decision-making. The analytical part focuses on the current state of affairs, where proposals are made based on the outcomes of the analyses. The implementation of the proposals will mainly lead to an increase in the awareness of the study programme, which will also help to bring about an increase in the number of applications.
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