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The Problematics of education in patients with 2nd type of diabetes mellitus.
Barcalová, Lucie ; Gojda, Jan (advisor) ; Trachta, Pavel (referee)
in english This thesis deals with the impact of education on knowledge about diabetic diet and lifestyle changes of patients. The theoretical part is comprehensively discussed the issue of diabetes mellitus type 2 and its etiology, pathophysiology, epidemiology, diagnosis, complications and treatment. The research deals with finding the influence of different forms of education on the knowledge of type 2 diabetes, in aspect of complications, regime and dietary measures as an important part of diabetes treatment. The goal of the work was just a survey of knowledge among diabetics and evaluating the effectiveness of education. The data were collected through questionnaires that were distributed to patients personaly or left in the diabetes clinic of FNKV. The evaluation was conducted in the form of graphs and charts which suggest how respondents answered correctly, incorrectly or with one wrong answer, the number of specific answers to each of the options for the questions and forms of education affect the accuracy of answers. One of most important finding include that the best result is the highest efficiency achieved reeducation education (4.1% more correct answers than only one time education), in the form of written and oral (by 12% more correct answers than just oral and 21% than just writing)...
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Analysis of Marketing Mix Tools in a chosen Firm
Barcalová, Lucie ; Kovář, František (advisor) ; Vondřička, Jaroslav (referee)
The thesis deals with the analysis of the marketing mix of the development company V Invest CZ and in the use of marketing research verifies the knowledge of tag Invest CZ a.s. and projects of the company. The thesis is divided into a theoretical and analytical part. In the theoretical part the thesis deals with theories regarding the issue of marketing mix and marketing research in general. The analytical part of the work represents the company Invest CZ a.s., its approach to development projects, its history and realized projects. Furthermore, in the thesis deals with situational analysis company and marketing mix of individual projects of the company. In conclusion, the thesis presents the results of marketing research carried out to identify acquaintances tags in V Invest CZ a.s. and acquaintance of projects of the company, such as verification of the effectiveness of marketing, and in particular the communications mix.
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