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Comparison of marketing activities of the selected eshops
Urban, David ; Čermák, Radim (advisor) ; Böhmová, Lucie (referee)
This bachelor thesis is focused on comparison of on-line marketing activities. It deals with their application in e-shops with swimming accessories. The theoretical part describes the basics terms related to the topic. Firstly, internet marketing is characterized and then its key tools are defined. The practical part is about comparing the use of these tools by two different e-shops - store that sells only swimming accessories and large sports store which sells products from various sports. The aim of this thesis is to compare marketing activities of these e+shops. And then evaluate this comparison and identify recommendations for specialized e-shops. The contribution of this work should be the recommendations for improve of the use of the key on-line marketing tools for specialized stores.
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Use of social media for recruitment
Brožová, Aneta ; Böhmová, Lucie (advisor) ; Čermák, Radim (referee)
This thesis focuses on the usage of social media in the recruitment of employees. Its aim is to propose an improved strategy for a selected company and subsequently verify this proposal. In the theoretical part, the study explains the areas of human resources management and its development, defines social media and presents statistics and as a latter, it reveals the principles of social recruiting, where all the prior mentioned areas meet. It also describes the functionality of the most widely used social media and its possible use in recruiting. The analytical part analyses the current state of recruiting in the company. Based on these data and theory, it drafts a new improved social media recruiting strategy. The conclusion then discusses the potential success of the strategy proposal through a questionnaire, whose results supported the strategy proposal.
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Social Media as a Marketing Tool
Studnička, Jan ; Böhmová, Lucie (advisor) ; Čermák, Radim (referee)
The aim of this thesis is to analyse marketing tools of Facebook, Instagram and YouTube and to suggest a recommended plan for small companies that wish to start using social media as a marketing tool. The aim is achieved with knowledge gained from a theoretical part of this thesis, which explains marketing, its forms on the internet and social networks. Further, an analysis of marketing tools of social media, particularly of Facebook, Instagram and YouTube, has been used to accomplish a goal of this thesis, as well as a practical application of these networks for a Summer camp Gandalf, and an interview with an expert in this field, all of which are present in the practical application part of this thesis. Based on above mentioned analysis, a company Facebook page has been evaluated as the basic element for success on Facebook, because it offers enough possibilities for communication with a customer and good-quality analytics and marketing tools. An Instagram profile is a very good place for visual presentation of company with photos thanks to the simplicity, good arrangement and a growing number of users, its link to Facebook proved to be very useful as well. YouTube is then an ideal setting for sharing videos of company due to its popularity and cooperation with Google that can find YouTube videos directly in its search engine. A particular suggestion for small companies differs based on its type and result that the company expects from its use of social media. A very important aspect, however, is to create a good relationship with a customer by sharing and publishing a quality content. A contribution of this thesis is its critical evaluation of marketing tools on social networks Facebook, Instagram and YouTube and their utility for small companies. The Summer camp Gandalf was chosen as an example of applicability of these tools. In this thesis a suggested plan has also been laid out for small companies which are beginning on the field of social media.
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Study of consumer behavior of generation Y on selected e-shops
Rubínová, Klára ; Čermák, Radim (advisor) ; Böhmová, Lucie (referee)
This diploma thesis analyses the phenomenon of adapting e-shops selling electronics and computers to the Generation Y in the terms of website usability. The theoretical part is divided into three main chapters. The first chapter describes a consumer behavior, shopping behavior and the difference between shopping behavior in physical stores and their cyberspace counterparts. The following chapter deals with the Generation Y and its characteristics. The last part describes the web usability itself, its common flaws in usability and the topic of web usability testing. The practical part is dedicated to a web usability testing on selected e-shops. The testing itself was conducted by the user testing method, where all the tested subjects belonged to the Generation Y. A questionnaire and a guided interview were also used to gather information for the study. The survey revealed many elemental flaws in the terms of web usability of studied samples and presented suggestions how to correct them. A big problem was found mainly in the design structure of the sites. Users were under constant advertisement pressure which has neutral or even negative effect on the Generation Y.
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Use of oral history in the history lessons
Böhmová, Lucie ; Vaněk, Miroslav (advisor) ; Morávková, Naděžda (referee)
This work describes the use of oral history in history classes in elementary schools. It is a combination of history didactics and methodology of oral history. This work should be the instruction for including oral history into the lessons. Its aim is to prove that this method can be used even with children under the age of sixteen years and it is beneficial for them. Work was based on delimitation of oral-historical sources which are primary and secondary. Segmentation is based on the availability of sources to the students, if they can meet witness in person or they are familiar with his memories indirectly. The parts of the work are also two specific suggestions for the projects which use oral history.
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Optimization of PPC campaign
Macas, Albert ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
This bachelor's thesis is focused on internet marketing. It introduces a platform for adver-tisement that currently exists and describes individual methods of campaign optimization in Search Network. The main goal of this thesis is to create an advertisement campaign in Adwords search network and its optimization and evaluation. Campaigns are divided into three periods, where individual goals, methods of optimizations and most frequent metrics for evaluation are defined. Main contribution of this thesis is validation of individual ad-vertisement campaign methods in practice.
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SEO analysis of the selected website
Panský, Jan ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
This bachelor thesis deals with SEO analysis, which is necessary for better visibility of a website in search engines. The aim is to introduce the basic characteristics SEO, Web search engines and SEO carry out specific analysis of the selected website. The theoretical part explains the characteristics of SEO. It is also presented how web search engines work. In subsequent chapters describes the species as page properly optimized. The next part will be acquainted with the important analytical tools. In the practical part outlines the SEO process, which will be characterized by weaknesses in terms of search engine optimization, which will subsequently be adjusted. The last part is focused on specific recommendations in line with SEO. The practical outcome of this work is the resulting optimization of specific parts of the website and SEO recommendations for future changes.
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Use of social media for recruitment in the Czech and Slovak republic
Ruššinová, Dominika ; Böhmová, Lucie (advisor) ; Sova, Martin (referee)
This bachelor thesis deals with the useage of social media in recruitment process in Czech and Slovak republic. The work consists of two parts. In the first, theoretical part of my work I introduce basic definitions of this work. The second part focuses on practical comparison of the useage of social media in the recruitment process of new employees in the Czech and Slovak republic companies and also among Czech and Slovak students of Informatics. The final part of the work is devoted to analyze the results obtained from questionnaires between Czech and Slovak students of Informatics and interviews with recruiters working in the Czech and Slovak IT companies. The analyse shows that as well as Czech companies also Slovak companies use in the recruitment process of new employees social networks Facebook and LinkedIn. The social networking sites Twitter and GooglePlus companies do not use at all. According to the results of the analyse among students, the social network LinkedIn is the most popular whereas the other networks (Facebook, Twitter, GooglePlus) do not raise significant demand among students.
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Environment and sustainability on emerging social media
Vaněčková, Barbora ; Vondra, Zdeněk (advisor) ; Böhmová, Lucie (referee)
The topic of this bachelor thesis are means of communication of environmental non-governmental non-profit organisations. Its aim is to analyse the possibilities of new emerging social media sites and apps and to discuss their suitability for NGO communication using the example of a British NGO Green & Away. First chapter is used as a theoretical basis to define different types of NGOs and pinpoint the goals of their communication. In the next chapter I am summarising the biggest social networking sites, describing apparent trends among social media usage and focusing on into the mainstream emerging and quickly growing apps and sites such as Instagram and Tumblr. The last part of this thesis is dedicated to the Green & Away organisation, using my analyses of their communication needs and current used means of communication as basis for my recommendations regarding further Facebook and Twitter usage as well as suggestions to break into new social media. This thesis can be used not only by the aforementioned organisation but also by the non-profit sector as a whole as a starting point of modern means of communication with the youngest generation.
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Social Media as Means of Employee Recruitment
Prokopičová, Eva ; Böhmová, Lucie (advisor) ; Sova, Martin (referee)
This bachelor's thesis tackles the issue of utilizing social networks when recruiting new employees by HR workers and the use of social networks by students when pursuing new employment opportunities. The theoretical portion of the thesis contains a brief description of personnel management and social media. There one can find the description of social networks as a whole as well as descriptions of Facebook, Twitter and LinkedIn. The practical portion is dedicated towards an analysis of data gathered from questionnaires answered by HR workers and students. The goal of the paper is to evaluate HR workers' stance on social networks as a tool used for recruiting new employees and their experiences with this method of recruitment. It also assesses students' opinion on using social networks when pursuing job opportunities and their experiences when doing so. The practical portion contains a conclusion, which summarizes the whole thesis. The goal of this thesis is to find out whether employee recruitment via social networks can replace established methods of recruitment or whether it is merely a trend of today's society. According to the results of the surveys, this method is very preferred by students and HR workers alike. The expectation going towards the future is opposite, social networks as a tool used for employee recruitment will be used more and more.
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