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Mags in Dresses Playing Strategies of Female Players Confronted with Hegemonic Masculinity in MMORPG
Bareš, Pavel ; Švelch, Jaroslav (advisor) ; Pospíšilová, Marie (referee)
This paper explores the manifestations of the hegemonic masculinity and gender hierarchy discourse in the environment of MMORPGs and the playing strategies used by female players to react to these manifestations. The main goal of the research was to identify these strategies and analyse them using the hegemonic masculinity theory. For this purpose a series of qualitative interviews with experienced female MMORPGs players have been conducted and by analysing these, 4 strategies have been identified: resistance (challenging the discourse), fulfilling (fortifying the discourse on purpose), resignation (giving in to the discourse) and avoiding (using the game mechanics to escape the female role and related influences of the discourse). This paper therefore introduces 4 hypothetical patterns of behaviour of MMORPG female players who are confronted with manifestations of hegemonic masculinity and shows that the theoretical background of this theory is suitable for tackling the topic of gender inequality within videogame worlds.
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Immigration to Facebook Virtual Community and the Impact on Prague Offline Relationships
Bakalářová, Jana ; Máchová, Eva (advisor) ; Švelch, Jaroslav (referee)
These days old-fashioned ways of developing and maintaining relationships suffer from the fast-growing CMC communication. Following this does this evolution of computer-mediated communication have an influence on social relationships, friendships and user behavior? This thesis examines how strongly can social media influence people, their cultural identity and online/offline bonds. The thesis is mainly focused on Facebook social network, which currently brings together more than a billion people. My work is based on three hypotheses and my aim is to confirm or disprove whether people consciously dissemble and show better me than fact, whether our behaviour online has an affect on offline relationships in terms of weakening ties, and whether the Facebook relationships have weaker ties than traditional offline relationships. This thesis will be based on a survey of at least 400 people from Prague regarding their use of Facebook to form and maintain relationships. The questionnaire survey is based on the theories of CMC created by theorist Christian Fuchs in his publication Internet and Society: Social Theory in the Information Age published in 2008.
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Slow journalism and its Czech manifestations on the example of the Reporter magazine
Burian, Jakub ; Hájek, Roman (advisor) ; Švelch, Jaroslav (referee)
Slow journalism is a trend that stands against the current forms of journalism. It doesn't need to get the stunning and sensational news first. Instead, it puts information into perspective, offers deeper insight into the aspects of journalism and carefully crafts the contents of each issue. The concept of slow journalism is attracting more followers still and all the new press emerging especially abroad can be considered a proof of this trend. This bachelor thesis first offers a short insight into the history of journalism and analyzes the current media environment which is influenced mainly by advances in technology. Subsequently, this thesis introduces the concept of slow journalism as a trend that diverges from the current fragmentary and abbreviating journalism and returns to the roots of the traditional journalism itself. In the next part of this thesis its main characteristics are introduced as well as the most important representatives of slow journalism abroad. The last part of the thesis describes the origins and business operations of the Czech magazine Reporter which has been established in 2014 by the former editor in chief of MF DNES Robert Čásenský, with whom also a few of his former colleagues joined the magazine. The aim of this thesis is to show the aspects of slow journalism...
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Death in the media discourse: the case of the missing Malaysia Airlines plane
Brezík, František ; Švelch, Jaroslav (advisor) ; Hladík, Radim (referee)
The diploma thesis "Death in media discourse: the case of the missing Malaysia Airlines plane" inquires into the case of the disappeared flight MH370 from Kuala Lumpur to Beijing. The flight has been mapped in Czech press as well as online newspapers from the perspective of death based on a subjectively composed qualitative method of grounded theory and discourse analysis. In the unprecedented tragical event, death is being constructed in a specific way in the context of media discourse. Hence, the allegoric character of epistemology and constructivist paradigm plays an important role here. The theoretic reflection describes the context of the relation between media and the topic of death. The abundance of topics in media associated with death is considered a symptom of a particular demand from society. The media increase the general tolerance towards images of death and violence, thus impacting character of such displays. In the reflection of the mental background, the character of perceiving death in a secularised society is denoted as metaphorical. In the research part of the thesis, discursive patterns are introduced. From them, we may understand what values associated with death are socially important and in what way does death appear and construct itself in the media. What is important here...
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New media gathering users data and the attitude of users towards internet security: qualitative study
Laube, David ; Švelch, Jaroslav (advisor) ; Karaščáková, Zuzana (referee)
The theoretical part of the thesis analyzes the topic of new media and how it works with the privacy of its users. On the examples of applications such as Facebook, or Google services, I refer to the intensive and extensive kind of private information, that are stored on the provider's servers. All these data are not just gathered, but also analyzed and evaluated. Private companies use data of its users in such extension like never before. New media and their activities raises new questions about possible misuse of such data. In this thesis I mention a few examples that are somehow related to the topic of privacy and personal data protection. In the practical part I use the tools of qualitative research to explore how the issue of online privacy and data security is perceived by different user groups and how they explain their behavior. I examined whether the privacy issue is an important one and if their online activity in this context is somehow particularly regulated or restricted. For research I chose two groups of respondents - younger users up to 37 years of age and older aged 55 +. I get information from the respondents in the form of semi-structured interview. These were analyzed and I created new conclusions from it.
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Representation of opponents in first-person shooter video games
Štěpánek, Adam ; Švelch, Jaroslav (advisor) ; Švelch, Jan (referee)
Work focuses on representation of opponents in first-person shooter video games. It aims to discover tools, which developers of video games use to choose specific enemies for their games and in which way they present them. First-person shooters are used for this purposes because players have closest visual contact with opponents in this genre. The aim of this work is to describe most typical opponents in video games and to find out why this exact enemies are usualyy the most portrayed. Special attention is paid to video games which used original attitude for creating enemies. Work than focuses on most frequent stereotypes in opponents presentation, mostly racial and national, which are used by developers and what function they have. Than it gives room for critics of such stereotypes and tries to estimate if these critics can result in some changes in the future. Video games which created controversy by representation of specific enemies are subject of next topic. These games often put players in position of moral dilemma. On the base of research from literature and analysis of video games this work focuses on main reasons of representation of concrete enemies and what emotional impact it can have on players.
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The image of computer as means of entertainment and communication in magazines ABC and Věda a technika mládeži in 1980-1990
Janoušková, Barbora ; Švelch, Jaroslav (advisor) ; Skalecká, Veronika (referee)
UNIVERZITA KARLOVA V PRAZE FAKULTA SOCIÁLNÍCH VĚD Institut komunikačních studií a žurnalistiky Barbora Janoušková Obraz počítače jako prostředku zábavy a komunikace v časopisech ABC a Věda a technika mládeži v letech 1980-1990 Bakalářská práce Praha 2014 Abstract The computer is a phenomenon of modern times. Nowadays, we probably can not even imagine our lives without having a one. The beginnings of computer technology dates back to the 50s of the 20th century , which is many years before our examined period . It naturally took some time to move the computer occupying a whole room to a "box" that fits on a desk. 80s of the 20th century was the era of computer technology immense development. Desktop computers slowly began appearing in ordinary households. But for the former Czechoslovakia it was also a time of political problems . How were the Czechoslovak magazines for children and youth dealing with the computer oriented themes? I will try to map the image of the computer on the example of two popular scientific periodicals of that time. In what aspects was tjhe computer presented. Was it rather a means of entertainment, or just a tool for educational purposes? Have the computer games been available? My aim is to answer these and some other questions by applying a method of the quantitative content...
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Motives leading to the use of social network Facebook: comparison of youth and adult motives
Poklopová, Aneta ; Wolák, Radim (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis aims to map and compare motives which lead users of two different age groups to the use of a social networking site Facebook. We try to distinguish particular types of users and we also attempt to create a typology of Facebook users. The research was conducted through in-depth interviews with twelve respondents. The theoretical part deals with the phenomenon of social networking, Facebook and statistical data and the features that are important in terms of the research. We also analyze terminology of Marc Prensky and the criticism of these concepts, the phenomenon of the digital divide and the theory dedicated to the dissemination of communication. Further we will mention the typologies that have already arised in the academic world and look for thematically similar studies. The second part is devoted to methodology, research questions, strategies, and the actual course of the research. The last section provides an insight into the social world of individual users. Case studies allowed us to observe user's habits and motivation which have brought them on the social networking site Facebook as well as to find out which motives keep them active. In the conclusion of the thesis we summarize the findings and the research results of each group, we compare them and we attempt to...
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Impact of smartphones and tablets on today's media development
Kovář, Jan ; Jirků, Jan (advisor) ; Švelch, Jaroslav (referee)
! ! Abstract This thesis explores and analyses influence of smartphones, tablets and e-readers launch on today's media development both from publisher's and media consumer's view. Main goal of this work is to map turbulent media evolution thanks possibilities, brought by revolutionary devices especially iPhone and iPad and their impact on publishing houses and traditional media. The thesis envisages the future of printed media and its co-existing together with the digital versions of traditional titles, possibilities and consumer willingness to pay for the digital content and specifics of the copyright in the digital media world. Least but not last thesis tries to discover individual target groups of each media including their typical behavior and arguing over the diversion from the traditional media towards the digital media.
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