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Sue Miller's novels in Czech translations
Špačková, Jana ; Josek, Jiří (referee) ; Kalivodová, Eva (advisor)
The thesis deals with existing Czech translations of Sue Miller' s novels and explores the non/transferability of their feature of having the potential to become a bestseller into Czech culture. It analyzes the translation of the novel The Good Mother by Ilona Kořánová and Marcela Haspeklová published in 1995, the translation of the chapter Four from the novel The Good Mother by Eva Věšínová published in the magazíne Iniciály in 1992 and the unpublished translation of the novel F amily Pic tur es by Vladimíra Žáková from 1996. Sue Miller's first novel The Good Mother, first published in 1986, was a great success with US readers, and also her following novels Family Pictures, For Love and While I Was Gone became bestsellers in the USA. However, Sue Miller is almost unknown among Czech readers. The chapter Two briefly describes Sue Miller's life and works, and in the chapter Three, Sue Miller's works are set into the social and cultural context ofthe USA in the second half of the twentieth century. The 1992 Backlash: The Undeclared War Against American Women by Susan Faludi is used as an important source of information on the development ofthe US society in 1980s. The chapter Four explores the situation in the Czech social and cultural context, namely the literary works by Czech women writers concentrating on...
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Calculation Production Costs in Firm LEXMARK, Inc .
Matelová, Bohdana ; Špačková, Jana (referee) ; Kocmanová, Alena (advisor)
MATELOVÁ, B. Kalkulace výrobních nákladů společnosti Lexmark, Brno. 2009 This thesis deals with the analysis of the Price sheet used by company Lexmark and based on this analysis I recommend the potential changes of this Price sheet. The price sheet is a tool for the re-invoicing of production cost between Lexmark and production subcontractors. The first part is dedicated to the theory of cost management. The next part is practical. I present the company Lexmark, describe the structure of Price sheet, production costs and cost calculation for all types of products. I close the practical part with the specification of Price sheet strong and weak points. Base on the analysis I recommend the potential changes of Price sheet, some of them are applicable immediately and next in a longer period.
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Krizová komunikace na sociální síti Facebook
Stránská, Adriana ; Stříteský, Václav (advisor) ; Špačková, Jana (referee)
The aim of the following thesis was to create a set of principles for crisis communication on Facebook. Presence in social media has become a standard part of any promotional mix. However, not every company fully recognizes the advantages and drawbacks of this tool. Once something goes wrong, the reputation of a company can be seriously endangered. The potential harm grows, when dealing with the issue is presented publicly. The thesis provides an analysis of how the emergence of social media changed the classical PR and a theoretical frame for a company's communication in case of negative publicity. In the analytical part two surveys were conducted, one within consumers to analyze their attitude towards making complaints on Facebook and the other one with social media experts by discussing their experience and opinions on this issue. Based on these findings, a set of 10 recommendations for crises on Facebook were formulated.
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The role of the nurse is to aid in the improvement of the quality of life for children who have been through meningitis
ŠPAČKOVÁ, Jana
The role of the nurse is to aid in the improvement of the quality of life for children who have been through meningitis. In recent years, the issue of quality of life has become of interest in many disciplines and the general public. In health care, the quality of life is known as HRQoL - Health Related Quality of Life - loosely translated as ?the quality of life related to health?. The term of ?diagnostic quality of life in children and adolescents? is primarily used for the area of professional health care and it is an important indicator of disease severity and the outcomes of provided care. The objective of this thesis was to assess the quality of life of children who have been through meningitis, to identify the main areas in which the quality of life of these children is reduced, and to suggest nursing interventions aimed at improvements. The data collection took place in the period November 2009 - June 2010 at the Clinic for Childhood Infectious Diseases, University Hospital Brno. A qualitative research used the technique of studying written documents and, subsequently, non-standardized in-depth interviews with respondents were carried out. Prior the beginning of the qualitative survey, five research questions were established. Question 1: What kind of care and what interventions do children expect from nurses? Question 2: What kind of care and what interventions do parents expect from nurses? Question 3: How to evaluate subjectively the quality of children?s? life after meningitis as compared to the state prior the disease? Question 4: How do parents see the quality of life of their child after meningitis as compared to the state prior the disease? Question 5: In which areas is the quality of children?s life reduced most? Question 6: What nursing interventions can help nurses to improve the children?s lives? All of the questions were answered using a quantitative research method involving a standardized questionnaire named ?HEALTH AND SATISFACTION QUESTIONNAIRE?. This questionnaire is used in the project ?QOLOP? ? Quality of Life Longitudinal Study of Paediatric Oncology Patients. Hypothesis H 1 was defined prior the start of the quantitative research: The quality of life of children who have been through meningitis is lower than in healthy children. This hypothesis was not confirmed. It is clear, from what has been mentioned above, that the objective of this thesis has been met. This project will be useful in practice. The generated ?Algorithm of Initial Care for a Child with Meningitis? and ?Subsequent Care of a Child with Meningitis? should help nurses orientate and identify the basic needs of children with this disease. Moreover, this thesis can be used as a theoretical basis for the education of nursing students.
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