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Vytvoření franchisingového konceptu v pohostinství
Šmídová, Michaela
This thesis provides recommendations regarding the foreign franchisor's entry into the Czech fast-food market. Advantages and disadvantages for the franchisor, franchisee and the society are discussed in the theoretical section and also mentioned is the financial, tax and legal aspects of franchising in the Czech Republic. The practical part deals with questions of whether it is suitable to enter into the Czech fast-food market, in what form and where is the best place for the first franchise business. The answers to these questions provide tentative analysis and questionnaire survey. Practical findings from this thesis can be taken advantage of by foreign franchisor offering concepts into the fast-food sector in the Czech market.
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Consumer Behaviour Analysis in the Field of the fair trade products
ŠMÍDOVÁ, Michaela
Bachelor's thesis is titled "Consumer behaviour in the area of fair trade products". The aim of the thesis is to assess how informed the consumers are about the fair trade products and their respective consumer behaviour. The first part of the thesis is focused on market research in general. The second part makes use of the data. The third part processes the results and tests the formed hy-potheses. The conclusion of the thesis suggests action which can improve the current state of awareness about fair trade.
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Wetland ecosystem as a teaching model to the knowledge of the carbon cycle
ŠMÍDOVÁ, Michaela
This bachelor thesis consists of theoretical and practical parts. The theoretical part explores a definition of wetlands system, its functions and its place in carbon circulation. Additionally, I describe a didactic game, which can be used as a method for teaching biology and ecology at high school level. The practical part includes specific didactic games, which can be employed in teaching. The games are framed according to the rules of research-oriented teaching.
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Evaluation of protein variability among plant organs of Solanum tuberosum L.
ŠMÍDOVÁ, Michaela
The aim of the contritbution was to study potato (Solanum tuberosum L.) tuber protein concentration during growing season in dependence on actual ontogenesis stage of the potato plant. The changes in tuber protein concentration were studied on two potato cultivars - Adora (very early maturing) and Bionta (late maturing). The trial was established under field conditions on the site České Budějovice (380 m). Continuous ore sampling was aimed at following parameters evaluation: average tuber weight, dry matter concentration, crude protein concentration and protein concentration. Early maturing cultivar Adora showed rapid increasing of biomass from the start of ontogenesis and at the same time rapid decreasing of nitrogen compounds and pure protein concentration. The late maturing cultivar Bionta showed much more slow formation of biomass however the decreasing of nitrogen compounds and pure protein concentration was also recorded. Significant effect of ontogenesis stage on crude as well as pure protein concentration was evaluated. Significant effect on crude and pure protein concentration had also cultivar.
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