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Social media metrics
Balvín, Radek ; Zbiejczuk, Adam (advisor) ; Šlerka, Josef (referee)
With growing amount of data produced by users on social media the need of extraction of relevant data for marketing, research and other uses grows as well. The bachelor thesis named "Social media metrics" presents the issues of monitoring, measurement and metrics of social media. In the research part it also maps and captures the present Czech practice in measurement and monitoring of social media. I also rate the use of social media monitoring tools and usual methods of social media measurement in the Czech Republic based on research among administrators of big brand Facebook profiles.
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Internet magazine as a specific communications vehicle
Jireš, Ondřej ; Štogrová Jedličková, Petra (advisor) ; Šlerka, Josef (referee)
This work presents theory of internet periodicals. There is a presentation of new media in the introduction. The next chapters bring the characterisation and the typologies of internet periodicals and look for the occasions of new functions. Main attention is devoted to webzines as the most progressive communications vehicles. This work confirms validity of remediation theory, judges the trend of web 2.0 and aims at the possition of internet periodicals in potential renaissance of public society. The work also brings the ideas of future development of internet periodicals in way of a semantic web.
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Mashups and the API Culture
Hutníková, Eliška ; Minařík, Karel (advisor) ; Šlerka, Josef (referee)
Thesis examines the current state of development and possible directions for further growth in the creation and use of mashups and hybrid application software that works with the application programming interface (API). At the beginning, the work examines the development of technologies that have enabled the creation of mashups and hybrid applications. The thesis also examines the economic aspects and sets the trend of using the API within the context of reasoning on Web 2.0. Another part deals with the typology of mashups, their division is viewed from several angles: Based on the integration of mashups, data origin, used protocols and functions. Particular attention shall be given to the dominant group of map mashups. Text also outlines the issues that may make reuse of data via the API questionable. This part deals with questions of privacy and surveillance, the issue of protection of virtual property, the risk of application failure or unavailability. The work also includes a practical part, creating an application using the API of Foursquare, a Location Based Service (LBS). Also, the service Foursquare is presented in the context of Location Based Services in general.
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Comparison of Motivation of Instagram and Polaroid Users
Vinická, Lucie ; Láb, Filip (advisor) ; Šlerka, Josef (referee)
The diploma thesis deals with the motivation of users of Polaroid and Instagram, under the assumption that both media have nearly immediate result and may have a very similar visual stylization. The theoretical part of this thesis is devoted to a brief summary of the history of photography and philosophical opinions on that topic. It introduces Polaroid and Instagram and outlines the possible motivations of their users, using both the scientific literature, as well as personal blogs, articles and interviews. The practical part of the thesis describes the design and process of the original research, which consists of a standardized questionnaire, and its results. With its help we confirm or disprove our hypothesis.
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Mobile internet and new generation of mobile applications
Zálišová, Mája ; Kera, Denisa (advisor) ; Šlerka, Josef (referee)
This diploma thesis examines the state of the art, current development and possible future directions in the field of location services in the mobile applications and their use of social and physical space.The development is explained using mobile games as one of the fundamental branches of the mobile market. The thesis introduces the technological advances that paved the conditions for the convergence of mobile and Internet services Next chapter deals with the evolution of games and their respektive market on the mobile platform as well as the introduction of the geolocation services. Theoretical foundation to studying games as a medium with emphasis on the interference or transfusion of real and game world is explained later as well as a case study of several landmark applications. Problematical aspects of these emerging trends are discussed in further detail, including but not limited to questions regarding personal data protection and other aspects of this new phenomena. The work concludes with the analysis of the effects of the new generation of mobile applications on the society and proposes the future direction and development of the mobile technology.
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Blockchain database and it's implementation in libraries
Cironis, Adam ; Šlerka, Josef (advisor) ; Vlnas, Jan (referee)
The bachelor thesis' topic is aimed at the blockchain database technology that deals with possible use-cases in libraries. The author analyzes the possibilities of implementing blockchain databases into sectors that are not the most open to the innovations, namely the librarianship. The author also emphasizes the different types of the theoretical and the practical applications of blockchain databases. The theoretical part also introduces the fundamental principles of blockchain databases and also explains the operation of the general blockchain database. Furthermore, the author focuses on a detailed description of the indicators of advantages and disadvantages associated with every each one use-case. At the same time, there is briefly mapped the current situation of library systems. In the practical part there are described and designed two conceptual models of how to proceed to the implementation of blockchain. At first the author discusses the problem that the model solves. Then follows a description of a particular solution. This is followed by the conceptual model itself with the analysis of the selected consensus. In the end of this thesis there are explained the possible extensions for the future and the evaluation of the benefits of this solution are discussed.
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Successful open data initiatives abroad - transfer of foreign practice in the development of sustainable mobility in Prague
Pfann, František ; Šisler, Vít (advisor) ; Šlerka, Josef (referee)
The main topics of the thesis are open data, open data initiatives and sustainable mobility. Current state of open data made available by the Prague city administration is explored. Successful open data initiatives from abroad, that use open data to contribute to sustainable mobility, are examined. Results of the study of open data in driving sustainable mobility in nine smart cities are partially replicated and extended using the state of open data in Prague. Results of the author's own research aimed at Prague are compared with results of this study and complement them. Interviews with representatives of foreign open data initiatives in the field of sustainable mobility are used to examine the inception, day-to-day activities, roles they play and key aspects of operations of these initiatives. Results from both parts of the thesis are combined with an overview of literature on the topic. Possibilities of further development of both the open data in Prague in general and the sustainable mobility initiatives in Prague working with open data are presented.
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Filtre bubbles and facebook pages about climate crisis
Janovská, Kateřina ; Šlerka, Josef (advisor) ; Sedláček, Jakub (referee)
Title: Filtre bubbles and facebook pages about climate crisis Author: Mgr. Kateřina Janovská Institute: Institute of Information Studies and Librarianship Supervisor: Mgr. Josef Šlerka, Ph.D. Abstract: The climate crisis is one of the biggest challenges society is facing today. And while its existence is subject to scientific consensus, it is a highly polarising issue among the public. The social network Facebook, which has become a platform for spreading misinformation and filter bubbles, has also played its part. This thesis analyses the potential risk of filter bubbles being created on Facebook pages that address the topic of climate change - with a focus on similar pages suggestions. It categorizes these pages according to their stance on the existence of anthropocentric climate change.
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The Future of Tram Driving towards Autonomous Technology
Petrásek, Kryštof ; Šlerka, Josef (advisor) ; Ferenc, Jakub (referee)
The text of the diploma thesis focuses on autonomous tram transportation in the context of Prague. The goal of this work is to map out Prague tram transportation and autonomous technology and then suggest its implementation in future service. The outcomes will bet hen projected into the role of a tram driver. The theoretical part consists of historical synthesis of tram transportation and the role of drivers and conductors. It introduces the current state of autonomous technology research for road vehicles, which provide inspiration for tram technology and also current pilot projects of autonomous trams in the world. The practical part includes a prognostic research with professionals with focus on the future of prague trams in the context of autonomy. Another research included observation of interaction between citizens and trams in the field. The outcomes of the research are projected with the background of the theoretical part into a concept of process of autonomous trams implementation for Prague. This process is then reflected from the point of view of tram drivers.
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Sputnik Czech Republic Website in the Context of Alternative Media Environment
Jaroš, Petr ; Novotná, Jitka (advisor) ; Šlerka, Josef (referee)
(English) The purpose of this diploma thesis was to analyze a role of Sputnik Česká republika (Sputnik Czech Republic) website as an information source in the ecosystem of the so-called alternative media. The main research method was quantitative content analysis. In the practical part of the work - using available metadata sraped with Outwit Hub -, this thesis described content of articles published on Sputnik Česká republika and other selected alternative media. Next, with the use of online marketing tools and other sources, it compared similarities of content and user behaviour. Next, it compared similarities of content and user behaviour on a sample of selected websites. The result of this was evaluation of possible importance of Sputnik Česká republika in the ecosystem of alternative media and pointing out some new elements and connections within this system. Possible usage of this thesis comprises follow-up research and education in fields of information and media literacy, especially in the issue evaluation of information sources.
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