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Contemporary forms of negative political campaigning in the United States of America: The Case of Donald Trump's presidential campaign of 2016
Kolská, Martina ; Šafařík, Petr (advisor) ; Szobi, Pavel (referee)
In the last few decades, political marketing experienced a major shift in professionalization. In the past, the communication and marketing strategy was an advantage for political subjects. Today, however, it is an inseparable part of a political process. The thesis deals with the problematics of negative campaigning. It covers its historical development and contemporary form in the United States of America. Negative campaigning is an integral part of every more significant political struggle for power. Besides the historical and political contexts the author of the thesis pursuing professionalization of campaign strategies, technology development, and its influence on the campaigning and the overall changes that are shifting the political marketing field in past years. The last presidential campaign of the year 2016 resulted in the election of Donald Trump a president. The author was examining the negative statements from Twitter, presidential debates, and campaign rallies. By conducting semiotic and discourse analysis of selected statements of Donald Trump from the year 2016. The author focused mainly on the linguistic and content side of the statements. Afterward, she put it in the contexts with the whole campaign.
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National Socialist culture politics: Change of German fine arts in 30s
Mojžíš, Radek ; Pelánová, Anita (advisor) ; Šafařík, Petr (referee)
This bachelor thesis examines a role of a cultural policy during 1933 and 1937 and its influence on Fine arts. It describes a link between a political power and culture. The thesis itself focuses not only on indiviual acts, but also presumptions creating National socialist cultural politics. The thesis consists of two main parts. The first introduces changes in society and art scene of Weimar Republik. The crucial moment was the Great Depression in 1929 and subsequent radicalization influencing both a society and culture. The rising influence later peaked in nazi's participation in Thuringian governemnt which enabled first attempts to regulate culture. The second part decribes the period after Hitler was appointed Reich Chancellor. First bills affecting culture were passed and process of Gleichschaltung started. It also focuses on a role of institutions, associations and Hitler himself as cultural policy makers. Their main target was to eliminate modern art, which manifested in organizing a defamatory exhibition Entartete Kunst in 1937. At the same time Great German Art exhibition was held. Its main goal was to introduce artists of a new regime. In spite of these efforts, an attempt of creating new national socialist art failed.
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Discourse Analysis of Representation of the Greek Crisis in Wall Street Journal
Ešnerová, Eva ; Šafařík, Petr (advisor) ; Kozák, Kryštof (referee)
This thesis analyzes media representation of Greek crisis in the Wall Street Journal at the time of parliamentary elections in Greece in June 2012. Using the method of critical discourse analysis the thesis characterizes the specific representation, while focusing on the representation of key actors, their relationships and the economic program called austerity. This thesis argues that the representation reflects the discourse of neoliberalism, it demonstrates that it legitimizes the austerity plan and it identifies the means of argumentation, on which the discourse draws.
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Aerodynamic Optimization of Airfoils and Wings Using Fast Solver
Hájek, Jaroslav ; Šafařík, Pavel (advisor) ; Maršík, František (referee) ; Stebel, Jan (referee)
This thesis is concerned with aerodynamic optimization of airfoils and wings. It focuses at using very fast solvers based on hybrid potential methods to evaluate the aerodynamic performance of the airfoils and wings. Compared to more widely used CFD solvers which are more computationally demanding, use of fast solvers brings different possibilities and different problems to tackle, some of which are analyzed in this work. A state-of-the-art fast solver for airfoils is resented, and a fast solver for slender wings is developed, and some of its aspects are discussed. An innovative evolutionary optimization algorithm is presented and both solvers are hen utilized to solve real-life airfoil and wing optimization problems.
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The role of American media on Spanish-American conflict in 1898
Honsová, Eliška ; Kozák, Kryštof (advisor) ; Šafařík, Petr (referee)
This bachelor thesis deals with the influence of American media on the decision to intervene in Cuba in 1898. The aim is to find out the reasons for the American intervention in Cuba and the role of American media, especially tabloids, in this decision making. The paper analyzes and justifies the factors that influenced the decision of President William McKinley. The first part describes the change of American media at the end of nineteeth century and explains the concept of yellow journalism that links to tabloids. The second part deals with events and political decisions before American intervention and ends with a brief description of the conflict. The last part discusses the role of tabloids in the context of the conflict. There are some arguments that focus specifically on the impact of reports on the American public and the penetration into politics. It has been found that the influence of American tabloids at that time is overestimated and was not the main reason for the US intervention on the island.
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The media image of the presidential candidate Donald Trump in 2016
Hrdinová, Dana ; Šafařík, Petr (advisor) ; Klvaňa, Tomáš (referee)
The bachelor thesis "The media image of the presidential candidate Donald Trump in 2016" deals with the presentation of Donald Trump on the front pages of Rzeczepospolita and The Times. The work is time-bound between 1 February and 30 November 2016, that is, from the start of the US primaries to the presidential election, incl. the period immediately following the election. The aim of the thesis is on the base on the verification of the established hypotheses to introduce the elements that were part of Donald Trump's media image, presented by Rzeczpospolita and The Times. When verifying the hypotheses, the theoretical starting points of the concept of the agenda setting and their framing are used. And then, theory of news values focusing on the front pages and media geography are applied. The first part of the thesis deals with the theoretical definition of media studies, mass media research and the US political system. It follows the research part - the quantitative image analysis and the qualitative discourse analysis. Primary sources of the analysis are the front pages of The Times and Rzeczpospolita. Based on this analysis, conclusions are worked out.
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The American Media's Failure before the Iraq War in 2003
Sošťáková, Markéta ; Kozák, Kryštof (advisor) ; Šafařík, Petr (referee)
The bachelor's thesis The American Media's Failure before the Iraq War in 2003 deals with the media's uncritical coverage of the threat posed by Iraqi program of weapons of mass destruction. The thesis analyses American print media coverage in period after the attacks of September 11, 2001 until the beginning of the Iraq War in March 2003. It seeks to determine the cause of this major crisis in the history of American journalism The thesis is divided into three sections. The first part deals with intensive pro-war campaign under the Bush administration in an attempt to achieve political and social consent for the invasion to Iraq. The political marketing campaign consisted of the manipulation of WMD intelligence, escalation of rhetoric about the danger that Iraq posed to the United States and speculations about Iraqi support of terroristic organisations. The second section of the thesis is dedicated to a comparative content analysis of prewar coverage at The New York Times and newspapers published by The Knight Ridder. The final part traces the changes in American journalism in recent years. It explains how the quality of prewar coverage was influenced by these changes such as rising economic pressure, frequently quoted anonymous sources, unbalanced coverage in favor of the administration position...
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Czech-German Declaration in selected Czech and German daily newspapers
Bruner, Štěpán ; Handl, Vladimír (advisor) ; Šafařík, Petr (referee)
In this paper I study point of view of four czech and german newspapers and points of view of people, which they cement and that all in case of Czech-German Declaration. The studied newspapers are Czech Právo and MF Dnes and on the other side German Süddeutsche Zeitung and Frankfurter Allgemeine Zeitung. These will be compared i four time perionds: December 1996 - January 1997, May 1997, first and tenth anniversary of Declaration.
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Analysis of Czech and German secondary vocational education
Smetana, Jiří ; Šafařík, Petr (advisor) ; Kunštát, Miroslav (referee)
The bachelor thesis "Analysis of Czech and German secondary vocational education" deals with the educational systems in both countries, focusing on secondary vocational education. In the first part of the paper, educational systems of both countries are presented in relation to the legislative framework as well as to the political debate on their possible changes. In the second part of the thesis, both systems of the secondary vocational education are thoroughly analyzed. The third part of the thesis consists of a case study that describes the collaboration between the company Gerresheimer Horšovský Týn and the Vocational School Domažlice. This cooperation leads to the adoption of some elements of German dual education system (Duale Ausbildung) into the Czech system of vocational education. At this point, the analysis is accompanied also by the examination of the reflection of this activity in the local newspaper called Domažlický deník. Based on the analysis of educational systems and vocational education in both countries, it is concluded that there are significant differences between the Czech and the German approach and that these differences cannot be overcome due to the current Czech legislation. However, the recent developments on the political scene in the Czech Republic are suggesting that some...
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