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TV Serial as a Social Medium
Havlová, Jana ; Krtilová, Kateřina (advisor) ; Řehořová, Irena (referee)
Divided into a theoretical and practical part, this master's thesis is concerned with TV serials as a social medium. The theoretical part introduces some of the theories of postmodern times (Baudrillard, Virilio, Lipovetsky, Bauer and Bauman), further it analyses the concepts related to media communication and their interrelations (Thompson, Jirák, Köpplová, Berger, Luckmann, Burton, Barhes) in oder to provide a theoretical framework for the analysis of the particular TV serial "Sex and the City" in the practical part of the thesis. With respect to the serial character and content it includes also a gender perspective.
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Picture and Text Relation Aspects in Art Sign Language interpreting in theatrical performance Jonathan Livingston Racek
Kováčová, Tamara ; Řehořová, Irena (advisor) ; Šafaříková, Radana (referee)
The thesis discusses in turn: Czech sign language as natural language, the structure and function of sign languages, processes of interpreting drama performance into sign language, differences between image signs and language signs and aspects of their relation in general terms. The thesis further presents a description of the process of relating simultaneous constructions of language signs and language-image signs in the particular case of sign language interpreting of the drama performance Jonathan Livingston Racek. Finally, the conclusions of the analysis are presented in a form suitable to serve as a guidance for sign language interpreters preparing for experimental drama performance interpreting.
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Visual versus verbal contents at the title pages of czech weekly magazines
Zedková, Tereza ; Řehořová, Irena (advisor) ; Fišerová, Michaela (referee)
The thesis is concerned in the relationship between the words and images. It tries to describe a several relevant approaches of semiothics and it concerns in the basis princip of the method of history of art, iconography. Both of this methodolical approaches then tries to put together and it shows their cohesion and indiscerptibility through the new term of semiography. This methodological approach is apply on the five chosen title pages of major czech magazines. The teoretical results and evan the results of empirical analyses try to be use in the discursus of visual culture/ visual studies. The new scientific platform for understanding images as an integral part of our everyday lives.
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Fenomen of the Culture Shock in Internet Communities
Rauch, Tomáš ; Řehořová, Irena (advisor) ; Brejcha, Jan (referee)
The diploma thesis deals with questions of the culture shock in the internet environment. The aim of the work is to speci fy the problems of the on-l ine culture shock and to create the general view on it. In the fi rst part of my thesis the cyberspace, culture shock and communi ty in the on-line envi ronment are defined. The possibilities and particulari ties of the cyberspace functioning are described from di fferent points of views. The cul ture shock and its form in the on-l ine environment are characterized from anthropological and psychological aspects. At the end of the first part of my thesis the behavior of participants in the on-line communities is described and explained. The second part of my thesis is dedicated to impacts of the culture shock on the internet envi ronment . The standard participant of the Czech internet was defined and therefore certain phenomena were possible to generalize. Possibilities for of the culture shock valuation by di fferent measurements were presented and general standards for its identi fication in the on-line environment were determined. The cont ribution of my thesis is the synthesis of di fferent points of view on the so far unmapped culture shock phenomenon in the internet envi ronment.
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Bulvarization of Bussiness Weaklies
Jannová, Martina ; Řehořová, Irena (advisor) ; Poštulka, Filip (referee)
Today's audience tends to focus increasingly on popular media and on sensational and entertaining ways of media communication. Many authors describe present media culture as popular. There is a significant merge of information and entertainment known as infotainment: the entertaining news. Television practices model this trend, permeating widely into other media. Simultaneously, there is a slump in printed media caused by the quick entrance and fast spread of electronic media, especially the Internet and television. Both these circumstances are integrated in this thesis as well as in real world of periodical publishers. By making their titles more popular, the publishers of print media are trying to fight against sales decreases affecting the majority of reputable newspapers, weeklies and monthlies by making their titles more popular. The key sign of this popularization is a constant effort to increase both the semantic and the visual attractiveness of the periodicals. Consequently, it also causes higher uniformity of printed titles and a homogenization across this entire field: the printed media increasingly submit to its audience. The way of selecting and processing the information is almost identical, with the repetitive usage of well-tried and popular type of news.
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The Intermediality of Signs in Electronic Communication - The Use of Emoticons as New Means of Expression
Basovníková, Eva ; Čechová, Alena (advisor) ; Řehořová, Irena (referee)
The diploma thesis The Intermediality of Signs in Electronic Communication: the Use of Emoticon as New Means of Expression provides the medial and semiotic view of electronic communication as non-verbal means of expression. In addition to that, it also tries to reveal its specific features. The diploma thesis presents emoticon not only as a feature of the Internet but it also refers to its intermedial dimension which is apparent in printed media. The purpose of the research is firstly set into the broader thematic context to familiarize the reader with the character of the Internet setting. Furthermore, he/she gets a summary of medial and sign conceptions. In the practical part the knowledge is applied when analyzing individual extracts which prove the intermediality of emoticon. The sign is presented in a magazine, comic, book and commercial where the unifying and different tendencies in its function are discovered on the basis of the medial opposition the Internet - press. The extracts reveal an emotional sign as original means of expression. On the other hand, they repeatedly present it as a stereotypically used myth. On the basis of this thesis the reader learns more about this communication phenomenon. Besides, it is easier for him/her to form an idea on cardinal principles of the signs' function in media.
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Juxtaposition of Interpretation of Media History in Theory of V. Flusser and M. McLuhan in Relation to Contention between Image and Writing
Vašková, Lucie ; Řehořová, Irena (advisor) ; Šafaříková, Radana (referee)
In this work we would like to explore similarities and distinctions between two paramount theories of the history of the media developed by two communication theorists of the last century Vilém Flusser and Marshall McLuhan. Vilém Flusser and Marshall McLuhan both developed original and specific models of the history of the culture. Vilém Flusser has formed the history according to the most popular communication code in the period. Marshall McLuhan has formed periods of the history according to the technology, which was dominant in the period. We will describe all important arguments and the starting points from which both authors result in creating their phasing of the history of the media. Consequently we will compare both models of the history of the media and we will show to the meeting and disagreeing points in their theories. We are going to analyze the hypothesis, that even if authors departure from different starting points, they find in their theories meeting points. Both theories of the history of the media describe new problems, which are occuring in the present and authors are suggesting the possibilities how to approach them and how to manage them. They warn of the influence of the technical images, which important influence on the man is by many people underestimated. By describing McLuhan's...
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